Nada AbdElAziem

Partner with Product leadership to shape long-term product strategy aligned with overarching business objectives. Act as a cross-functional connector between Product, Marketing, and Sales to drive market-informed decisions, define scalable processes, and identify high-impact opportunities for growth and differentiation.

• Conduct comprehensive market and customer segment research to uncover pain points, opportunities, and competitive differentiation; integrate internal data and external insights to prioritize strategic product focus areas across short-, mid-, and long-term horizons.
• Lead competitive benchmarking studies and market analysis to identify trends, seasonal patterns, and emerging customer behaviors, informing roadmap development and customer experience initiatives across core product teams.
• Collaborate with Marketing to design go-to-market (GTM) frameworks tailored to various product types; define and standardize cross-functional product launch processes to improve execution consistency and speed.
• Drive Sales enablement by aligning product knowledge with marketing content to develop effective, on-brand sales materials that support pipeline growth.
• Define pricing strategies across product lines and customer segments using competitive intelligence, market segmentation, and performance analytics.
• Identify and manage third-party research and analytics partners to enhance internal market intelligence and benchmarking capabilities.

Helped establish the digital owner role for the First Choice business, collaborating with the Product Lead and Tech Leads to set up Search & Book teams and develop streamlined processes for efficient delivery of technical initiatives.

• Defined and built quarterly roadmaps in collaboration with business stakeholders and tech leads, ensuring alignment with strategic objectives and facilitating efficient delivery of customer-focused features.
• Coached team members in Product Owner training programs, training them on the fundamentals of the product development lifecycle and product management concepts, and guided them through tasks such as user story writing and backlog prioritization.
• Implemented Apple Pay On the First Choice website, leading to a 13% boost in mobile checkout conversions, enhancing customer flexibility and convenience.
• Introduced a new flexibility/insurance product, achieving a 1.63% adoption rate within the first month, relative to overall bookings.
• Improved booking conversion rates by 11% through implementing enhancements to streamline the booking flow, providing clarity around alternative flights availability and room options, and improving price breakdown communication.
• Achieved a 15% increase in quarterly e-commerce conversion rates by optimizing touchpoints, including search results and unit details, to provide clear information on flexible payment options.

elmenus is an online food ordering startup operating in Egypt’s 4 biggest cities.

• Worked on elmenus' 3 primary products (User App, Rider App, and internal Fleet Management System) by leading 2 cross-functional teams of Software Engineers, UX Designers, and Data Scientists to deliver features.
• Generated an additional weekly revenue of 2.75 Million EGP by driving an 11% increase in demand through the implementation of a flexible restructuring of the ordering process.
• Optimized cost per order by working with Data Scientists to develop location validation models, reducing out-of-zone trips by 12%.
• Reduced Support Cost per Order by 5% through implementing Rider Tracking on the user app, lowering Customer-to-Support Contact Rate.
• Managed Data Engineering projects to enhance Fleet Operations efficiency: automated Rider payment pipelines and performance monitoring models.

TrianglZ is a software development and product consultancy house.

• Led cross-functional Scrum teams (Engineering, UX Design & Quality Control) to achieve successful design and delivery of digital products for start-ups.
• Worked closely with clients (business founders) to define their product vision and build product roadmaps that align with their strategic objectives.
• Collaborated with 2 clients (EdTech and eCommerce) on product strategy alignment and provided technical project management for a third client (Cryptocurrency Exchange).
• Revamped and launched marketplace client's Retailer-Wholesaler-Marketplace platform, resulting in a 50% increase in incoming order volume within the first month.