Mykhailo Buratynskyi
London
Summary
Meta ads and sales copywriting expert with 6 successful years of experience in cross-channel marketing within DTC and B2B markets. An excellent track record in developing and executing paid advertising campaigns on Meta, managing up to $55.000 in monthly ad spend, providing sales teams with high-quality leads, and generating over $1M in e-commerce sales. My mission is to ensure business growth by driving measurable results through innovative marketing strategies that leverage behavioural science and AI.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
Work history
Paid Social Manager
Avante Media
London, Greater London
2025.02 - Current
- Helped businesses scale profitably with high-converting Meta Ads.
- Developed a creative strategy ensuring the best up-to-date practices, including AI, to maximise productivity and increase speed.
- Wrote persuasive sales copy for ads, converting target audiences effectively.
- Conducted regular A/B tests to improve conversion rates of the sales funnels (CRO)
- Trained junior team members, promoting an environment of continuous learning.
- Tracked KPIs closely to measure campaign success.
- Optimised landing pages for better conversion rates.
- Conducted regular audits of Meta and LinkedIn ad accounts, ensuring best practices were maintained consistently.
- Monitored industry trends to stay ahead in a rapidly evolving paid social market landscape.
- Collaborated closely with cross-functional teams to align digital advertising efforts.
- Designed and implemented paid social strategies to increase the number of quotable opportunities for B2B businesses.
- Utilised analytics tools proficiently, interpreting data for actionable insights.
- Delivered detailed reports on campaign performance on a monthly basis.
- Identified potential areas of improvement through thorough competitive analysis.
- Managed daily budget for paid social campaigns to optimise return on investment.
Freelance Meta Ads Manager
Hyper Media
Odessa, Ukraine
2020.06 - 2025.02
- Helped businesses drive more sales, high-quality leads, and event registrations through paid advertising on Meta and Google.
- Managed a budget ranging between $2,000 - $25,000 a month, allocating it efficiently across campaigns, platforms, and ad sets, ensuring the highest ROI and ROAS.
- Strategically planned a campaign calendar to increase customer acquisition.
- Developed tailored ad strategies for specific business goals (e.g., brand awareness, lead generation, sales).
- Tested multiple ad creatives, headlines, and formats for the best performance.
- Launched, monitored, and optimised campaigns to ensure they meet KPIs.
- Marketed across multiple channels, including email marketing, Google Ads, and TikTok Ads.
- Prepared and executed webinars and marketing sales events, wrote website copy, and built funnels and sales pages.
- Edited content written by experts for marketing purposes.
- Collaborate with copywriters and designers to create engaging ad copy and visuals.
- Edited graphic and video content and created ad assets.
- Studied competitors' advertising strategies to identify trends and opportunities.
- Collaborated with full-stack developers to set up tracking systems for deep campaign performance analytics.
- Improved landing pages and customer journeys to improve the on-site experience and conversions (CRO).
- Conducted market research to identify target audience demographics, interests, and behaviour.
- Managed a team of 2 junior PPC/Meta Media Buying experts as a senior.
- Crafted clear, concise, and compelling sales copy to persuade target customers to take specific action.
- Report on campaign performance on a weekly and monthly basis.
- Stayed up-to-date on Meta Ads and Google Ads algorithms, policies, and best practices.
- Resolve issues like ad rejections, account suspensions, and low-quality scores.
- Ensured compliance with Meta and Google advertising policies.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Successfully delivered on tasks within tight deadlines.
- Offered friendly, efficient customer service and handled challenging situations with ease.
- Increased customer satisfaction by resolving issues.
- Improved efficiency and productivity by acquiring new skills.
- Completed customer orders with speed and accuracy.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Delivered exceptional customer service by proactively listening to concerns and answering questions.
Education
Bachelor of Arts - Media Studies
University of Vienna
Vienna, Austria 2016.04 - 2020.06
Certified Meta Ads Training Program - Paid Social Advertising
Targetorium
Kiev, Ukraine 2020.06 - 2020.12
In-Depth E-commerce Coaching Program - Ecommerce
Ecom Freedom
London 2022.12 - 2023.03
Growth Mindset Coaching Program - Growth Mindset
Mindtrepreneur
London 2022.07 - 2023.07
Skills
- Copywriting
- Direct Response Marketing
- Visual storytelling
- Scriptwriting
- Meta Ads Management
- LinkedIn Ads Management
- Media buying strategies
- Creative strategy
- Lead Generation
- Marketing strategy
- Customer journey mapping
- Leadership
CAREER HIGHLIGHTS
- Over $2M in revenue generated for my clients
- Managed $55,000 in ad spend in 1 month
- Over 10,000 high-quality leads were generated for a single business in 10 months
Accomplishments
- 10,000+ leads were generated for an e-commerce brand at an average CPA of $2.59, resulting in a successful 16-month partnership with the client.
- £820K in additional revenue added to a business in a single year, with a total ad spend of £27,765.08.
- £340k+ in quoted opportunities generated in 60 days. £45.4K added in additional revenue from just £1,892.86 in ad spend.
- 1,252 qualified leads generated with $3,239 in ad spend, generating $56,340 in revenue.
Hobbies
MMA, Football, Chess, Books, Traveling, Dancing
References
References available upon request.
Languages
English
Advanced
German
Upper intermediate
Russian
Fluent
Ukrainian
Fluent
Spanish
Beginner
Timeline
Paid Social Manager
Avante Media
2025.02 - Current
In-Depth E-commerce Coaching Program - Ecommerce
Ecom Freedom
2022.12 - 2023.03
Growth Mindset Coaching Program - Growth Mindset
Mindtrepreneur
2022.07 - 2023.07
Freelance Meta Ads Manager
Hyper Media
2020.06 - 2025.02
Certified Meta Ads Training Program - Paid Social Advertising
Targetorium
2020.06 - 2020.12
Bachelor of Arts - Media Studies
University of Vienna
2016.04 - 2020.06