Office Programs, Artificial Intelligence Applications
Mustafa Agaoglu
Milton Keynes
Summary
Remains in tune with latest sales and marketing strategies. Possesses excellent track record in predicting and planning for new sales direction and market trends. Identifies new sales prospects and negotiate deals while maintaining high level of customer satisfaction. Oversees strategies and campaigns throughout product, service, or concept lifecycle. Leads by example and inspire sales and marketing staff to perform at peak levels.
Overview
25
25
years of professional experience
6
6
years of post-secondary education
1
1
Language
Work History
Sales and Marketing Director
Inova Parts Ltd
12.2024 - Current
- Company Overview: Inova Parts is a dynamic and expanding company focused on transforming a specialized suspension component, produced in the UK, into a globally recognized brand
- The company’s core strategy involves establishing and managing country-specific distributors and sales channels, with a primary focus on Europe, the Middle East, the Far East, and Africa
- Developed and implemented strategic marketing plans to enhance brand positioning and market growth across key regions
- Managed OEM, AFM, and export sales channels, achieving market leadership in multiple countries
- Fostered strong distributor and customer relationships, ensuring sustainable and profitable growth
- Increased sales and market penetration by establishing efficient and profitable business models across various channels
- Established Purchasing agreements in India to expand production capacity
- Initiated sales in various European countries under the Inova brand, successfully penetrating new markets
- The company’s core strategy involves establishing and managing country-specific distributors and sales channels, with a primary focus on Europe, the Middle East, the Far East, and Africa
- A total of five OEM projects have been carried out in the markets of Turkey, Poland, and Greece.
Sales and Marketing Director
CELIKYAY A.S.
12.2016 - 02.2024
- Company Overview: I led the management of sales and marketing processes for a leading light commercial and heavy vehicle leaf spring (suspension parts) manufacturer with an annual turnover of £22 million and a 60% export ratio
- The company serves as the sole supplier for major clients such as FORD Truck and BMC – OTOKAR military and truck groups, employing a team of 240 professionals
- Spearheaded the strategic marketing plan and action plans to establish a strong brand position
- Oversaw and managed OEM, AFM, and export sales channels, as well as relationships with distributors and customers, ensuring AFM market leadership in four countries
- Developed sustainable and profitable business models while effectively managing financial risks
- Drove a 27% increase in export sales tonnage and a 32% growth in turnover within the first three years
- Expanded export customer base and transformed it from individual, one-time buyers to regular purchasers
- Achieved market leadership in AFM channels across Greece, Bulgaria, Poland, and Moldova by transitioning from country clients to country distributors, enhancing collective sales management
- Increased OEM penetration from 70% to 100% in key models (Ford, BMC, Otokar)
- Enhanced company profitability by 2%, leading a team to analyze product-based profitability, culminating in successful project outcomes
- Grew domestic AFM market share from 40% to 55%, segmenting dealers for specialization and introducing a premium system
- Reduced internal market collection risk to zero by transitioning to a sales model with 60% DBS (bank guaranteed) and 40% cash sales, creating an industry-first competitive advantage
- I led the management of sales and marketing processes for a leading light commercial and heavy vehicle leaf spring (suspension parts) manufacturer with an annual turnover of £22 million and a 60% export ratio
- The company serves as the sole supplier for major clients such as FORD Truck and BMC – OTOKAR military and truck groups, employing a team of 240 professionals
Sales Manager – Wheels and Axle
INCITAS MOTORLU ARACLAR TIC. VE SAN. A.S
02.2013 - 12.2016
- Company Overview: Established in 1952, the company serves as the sales and marketing arm of Inci Holding
- With an annual turnover of TL 60,000,000 and a workforce of 52 employees, the company manages its sales activities through three specialized directorates: Battery, Wheels, and Tire
- Managed the purchasing and sales processes for the Wheels and Axle product group within the Turkish market
- Developed and implemented sales strategies, achieving annual turnover and profit targets
- Effectively managed financial risks for the dealer network, ensuring long-term business sustainability
- Identified and eliminated inefficiencies within the dealer channel, streamlining processes for better performance
- Organized the dealer and authorized service network within the Axle channel, enhancing operational efficiency
- Launched a new sales channel with the Axle Project, resulting in an additional €500,000 in sales (project was not implemented into production)
- Increased Wheels sales turnover by 30%, with profitability rising by 1.3% through new dealership acquisition and improved stock management
- Enhanced profitability by optimizing logistics processes and reducing operational costs
- Established in 1952, the company serves as the sales and marketing arm of Inci Holding
- With an annual turnover of TL 60,000,000 and a workforce of 52 employees, the company manages its sales activities through three specialized directorates: Battery, Wheels, and Tire
Product Manager
OTOKOC OTOMOTIV A.S.
06.2010 - 02.2013
- Company Overview: Founded in year 1928 by Koç Group, it is the leading automotive retailer and rent a car and spare part sales company of Turkey
- Its annual turnover amounts to 650.000.000 £ and it is the biggest seller of FORD and TOFAŞ branded vehicles and it is the short term vehicle rent a car leader with the brands of AVIS and BUDGET
- Management product group’s (Battery) purchasing and sales processes for Turkish Market
- Realization of the annual turnover and profit targets, increasing the performance of the branches, establishment of the dealership and organization of sales and commercial marketing activities to increase market penetrations
- Management of the branch stock level and financial risk management for distribution system
- Under purchasing title, determination of annual goals, organizing payment schedule and regulating the relations with the supplier
- During the years of 2010 – 2012, pieces of batteries sold have been increased by 407% (from 27.000 pieces to 110.000 pieces) and market share has been increased from 1% to 3%
- Dealership structure has been completely changed and 42 new dealers have been gained to the system (It is passed from provincial dealership system to district dealership system)
- After-sales services department that could not be established for 10 years (authorized service organization) is established on country basis
- Dealer premium system has been revised correlated with medium and long term targets and this system was continued by other managers in the following years
- In order to increase channel profitability, stock turnover rate was improved by 40%
- Founded in year 1928 by Koç Group, it is the leading automotive retailer and rent a car and spare part sales company of Turkey
- Its annual turnover amounts to 650.000.000 £ and it is the biggest seller of FORD and TOFAŞ branded vehicles and it is the short term vehicle rent a car leader with the brands of AVIS and BUDGET
Territory Sales Chief
INCI GS. YUASA AKÜ A.S.
03.2005 - 06.2010
- Company Overview: The company, being established in year 1952, is one of the biggest battery production facilities in Turkey
- Its annual turnover amounts to TL 156.000.000 £ and its battery production capacity is 10..000.000 pieces
- Number of employees is constituted of 920 people
- Company which has established a partnership with Japanese GS YUASA in year 2015 dominates 8.1% of global battery market
- Management of the dealer network to keep active and development of sales channels
- Establishment of coordination in line with the targets of the regional main dealer and sales representatives in the relevant territory as the Territory Sales Chief (Eastern Marmara Region) and maximization of sales targets by developing new projects
- To keep the dealer network structure active and ensure achieving new common targets within the framework of the budget and development plans to be prepared through provision a high level of communication between the dealers and the company
- To this end, a 5-year regional development plan has been prepared and put in place
- Regional sales volume has increased by 300% at the end of the last 4 years and reached the highest volume
- (The growth rate of the company is 60% within the same period)
- The company, being established in year 1952, is one of the biggest battery production facilities in Turkey
- Its annual turnover amounts to TL 156.000.000 £ and its battery production capacity is 10..000.000 pieces
- Number of employees is constituted of 920 people
- Company which has established a partnership with Japanese GS YUASA in year 2015 dominates 8.1% of global battery market
Wholesale sales specialist – Branch Manager
JOKER OTOMOTİV SAN. TİC. LTD.ŞTİ
01.2000 - 03.2005
- Company Overview: Annual turnover of company dealing with wholesales of Peugeot branded commercial vehicles is TL 5.000.000 £ Number of employees is 7
- Management of the sales organization of the company that carries out the spare parts sales of Peugeot Brand vehicles
- The cited goals have been achieved when I hold the position of “specialist in charge of wholesale” in the company making wholesale of spare parts between the years of 2001 - 2002 in the Marmara region by the establishment of a sales network and determination of sales objectives
- After 2004, Assigned as a branch manager in the company that decided to transform itself from wholesaler to retailer
- I have achieved activities to increase the turnover and the profitability of the branch
- Annual turnover of company dealing with wholesales of Peugeot branded commercial vehicles is TL 5.000.000 £ Number of employees is 7
Education
Master of Business Administration - Leadership And Entrepreneurship
Massachusetts Institute of Technology - Sloan School of Management
Boston USA 04.2016 - 05.2016
MBA - Executive MBA
Sabancı University
İstanbul 07.2015 - 12.2016
Bachelor of Science - Economy
Anadolu University
İstanbul 09.1999 - 08.2002
Some College (No Degree) - European Union
Istanbul University
İstanbul 09.1997 - 08.1999
Skills
- Business Development & Sales Strategy
- OEM & AFM Market Management
- Distributor & Sales Channel Management
- Project Development & Market Penetration
- Budgeting & Financial Risk Management
- Purchasing & Supply Chain Optimization
- Dealer Network Development
- Market Expansion & Profitability Growth
- Sales Forecasting & Performance Optimization
- Team Leadership & Cross-functional Coordination
- Negotiation & Contract Management
- International Trade & Export Operations
Personal Information
- Date of Birth: 07/26/78
- Nationality: Republic of Turkey
- Marital Status: Married
Software
Exploring different cultures, Latin music , Aikido
Exploring different cultures is my greatest passion. This curiosity has been my biggest source of motivation in international business development.
I used to play Latin music with a group I was a member of in Istanbul, and I play the tambourim and shokolya. I really love reading philosophy books.
Latin dances, Aikido, model cars, philosophy books, and traveling to different cities around the wor
Exploring different cultures is my greatest passion. This curiosity has been my biggest source of motivation in international business development.
I used to play Latin music with a group I was a member of in Istanbul, and I play the tambourim and shokolya. I really love reading philosophy books.
Timeline
Sales and Marketing Director
Inova Parts Ltd
12.2024 - Current
Sales and Marketing Director
CELIKYAY A.S.
12.2016 - 02.2024
Master of Business Administration - Leadership And Entrepreneurship
Massachusetts Institute of Technology - Sloan School of Management
04.2016 - 05.2016
MBA - Executive MBA
Sabancı University
07.2015 - 12.2016
Sales Manager – Wheels and Axle
INCITAS MOTORLU ARACLAR TIC. VE SAN. A.S
02.2013 - 12.2016
Product Manager
OTOKOC OTOMOTIV A.S.
06.2010 - 02.2013
Territory Sales Chief
INCI GS. YUASA AKÜ A.S.
03.2005 - 06.2010
Wholesale sales specialist – Branch Manager
JOKER OTOMOTİV SAN. TİC. LTD.ŞTİ
01.2000 - 03.2005
Bachelor of Science - Economy
Anadolu University
09.1999 - 08.2002
Some College (No Degree) - European Union
Istanbul University
09.1997 - 08.1999
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