Summary
Overview
Work history
Education
Skills
Certification
Languages
References
Academic Projects & Achievements
Timeline
Generic

Murtaza Subhani

Manchester,United Kingdom

Summary

Results-driven Sales Executive with 2+ years of experience across fast-moving consumer goods (FMCG) and luxury retail, specializing in high-engagement product demonstrations and conversion-focused selling . Proven ability to drive sales growth in diverse sectors - from smoke-free alternatives (IQOS) at major retailers (Morrisons, Sainsbury's) to luxury fragrance consultation in premium environments. Adept at educating customers on technical product benefits (heat-not-burn technology, scent profiling) while building brand loyalty through tailored solutions. Consistently exceeds targets through strategic merchandising, data-driven sales approaches, and persuasive client communication .

Overview

3
3
years of professional experience
2032
2032
years of post-secondary education
1
1
Certification

Work history

Sales and Marketing Representative (MCC)

Philip Morris International (Through TED Staff)
Manchester
11.2024 - Current
  • Conducted in-store promotions and direct consumer engagement at general trade stores and major retailers (including Morrisons and Sainsbury's ) to drive awareness and sales of IQOS products.
  • Targeted adult smokers, delivering tailored product demonstrations and educating potential customers on the benefits of IQOS as a smoke-free alternative.
  • Converted customer interactions into sales by leveraging persuasive communication, objection handling, and in-depth product knowledge.
  • Achieved and exceeded daily/weekly sales targets while maintaining brand compliance and retail partner relationships.
  • Collected and reported key market insights, competitor activity, and customer feedback to the management team to refine sales strategies.
  • Ensured optimal product visibility through merchandising and POS (point-of-sale) placement in stores.
  • Collaborated with store staff and managers to secure promotional space and enhance in-store presence.

Sales Assistant

Sunnamusk
Manchester
01.2024 - 04.2025
  • Delivered personalized consultations to clients, driving sales of luxury perfumes by understanding preferences and recommending tailored fragrances.
  • Achieved consistent upselling of high-value products, managed to contribute increase in average transaction value.
  • Managed POS operations, processed payments, and handled returns/exchanges while ensuring a seamless customer experience.
  • Monitored stock levels, conducted inventory audits, and coordinated with suppliers to prevent shortages of best-selling fragrances.
  • Assisted in store opening/closing procedures, including cash reconciliation and security checks.
  • Built long-term client relationships through follow-ups and loyalty program promotions, increasing repeat customer visits.
  • Trained new staff on product knowledge, brand ethos, and sales techniques to maintain service excellence.

Digital Marketer

Sky High Tuition
Manchester, UK
05.2022 - 12.2023
  • Conducted keyword research (SEMrush, Uber Suggest, Keyword Planner) and implemented SEO strategies, increasing organic traffic by 24% and improving page speed by 70%.
  • Optimized for high-volume and long-tail keywords, driving 1,000+ monthly visitors and acquiring 160+ new customers.
  • Developed and executed a cost-efficient social media strategy (Facebook, Instagram), boosting engagement by 40%.
  • Managed content creation, PPC, and CRO, enhancing the tuition center’s online visibility and lead generation.

Administrative Coordinator

Sky High Tuition
Manchester, UK
05.2022 - 12.2023
  • Managed day-to-day administrative operations, including email correspondence, phone inquiries, and timely resolution of concerns from students and parents.
  • Maintained accurate and confidential student records, ensuring data integrity through effective database management.
  • Scheduled and optimized tutoring sessions, aligning tutor availability with student needs for seamless service delivery.
  • Oversaw educational material inventory, ensuring consistent supply through strategic procurement and marketing API integrations.

Education

MSc - Digital Marketing

University of Chester

Bachelor of Business Administration (BBA) - Marketing

University of South Asia
01.2016 - 01.2024

Skills

  • Digital Strategy
  • PPC
  • SEO Tools
  • Keyword Research
  • Database Management
  • Web Analytics
  • Brand Management
  • Data Analysis/Entry
  • Marketing APIs
  • Consultative Selling
  • Retail Marketing
  • Customer Relationship Management
  • Upselling & Cross-selling
  • POS (Point-of-Sale) Promotions
  • Brand Awareness Campaigns
  • Trade Marketing & Merchandising

Certification

  • Google Certified: Digital Marketing Fundamentals, 01/01/23
  • Participation Certificate, 1st National Business Management Conference, 01/01/17

Languages

English
Urdu

References

References available upon request.

Academic Projects & Achievements

  • Developed data-driven customer personas and journey maps (Zappos) to enhance CX strategies
  • Analyzed social media metrics (Chester Sorted, Fanfit Watch), optimizing content and boosting engagement
  • Researched digital disruption trends (Nike), proposing strategies to maintain market leadership
  • Created and executed a 360° digital campaign (Zara Winter Coat), leveraging SEO, social media, and content marketing to drive sales

Timeline

Sales and Marketing Representative (MCC)

Philip Morris International (Through TED Staff)
11.2024 - Current

Sales Assistant

Sunnamusk
01.2024 - 04.2025

Digital Marketer

Sky High Tuition
05.2022 - 12.2023

Administrative Coordinator

Sky High Tuition
05.2022 - 12.2023

Bachelor of Business Administration (BBA) - Marketing

University of South Asia
01.2016 - 01.2024

MSc - Digital Marketing

University of Chester

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