Murat Atasever

Geographic Scope – Established 30+ Cultural & Economic Hubs Aligned with Kraft Heinz's Key International Segments

Europe & Pacific Developed Markets:
United Kingdom (London, Birmingham) · Germany (Berlin, Cologne, Frankfurt) · France · Netherlands · Belgium · Austria · Romania · Australia

West & East Emerging Markets:
Turkiye (30+ cities incl. Istanbul, Diyarbakir, Van) · Armenia · Georgia · Russia · Ukraine · Egypt · South Africa · Brazil · Argentina

Asia Emerging Markets:

Iran (Urmia, Tabriz, Sanandaj, Mahabad, Kermanshah) · Iraq (Sinjar, Mosul, Duhok, Zaxo, Erbil) · Syria (Kobane, Qamishli, Afrin) · Turkiye (Van, Hakkari, Dogubayazit) · UAE (Dubai) · Qatar (Doha) · Kuwait (Kuwait City) · Tajikistan (Fergana Valley) · Russia (Ufa, Yekaterinburg)

Key Skills:

• Culture-First Strategy & Campaign Narrative Building
• Cross-Regional Leadership & Multi-Stakeholder Alignment
• Insight-Led Community Engagement & NGO Ecosystem Development
• Digital Communications & Storytelling Architecture
• Community Trade Linkages & SME Network Expansion
• UNESCO Heritage Advocacy & Institutional Partnership Building

Key Results Achieved WHAT & HOW

Built a Multi-Country Economic & Cultural Network
WHAT: Designed and executed the full strategic roadmap to establish 30+ SIPKI-DER branches across Turkey, Europe, North America, and the Middle East.
HOW: Created the entire operational structure—logo, slogan, SOPs, governance layers, digital systems—and mobilized 300+ volunteers across 47+ cities.

Reconnected 1M+ Individuals Across Cultural Heritage Ecosystem
WHAT: Developed a cultural engagement model enabling 1M people to reconnect with lost family members across 20+ regions.
HOW: Designed and implemented a data-driven heritage-matching system embedded in SIPKI's digital and community platforms.

Mobilized 300+ Entrepreneurs into a SIPKI-Aligned Economic Network
WHAT: Activated and registered 300+ SME owner-members aligned with cultural and economic upliftment principles.
HOW: Introduced SIPKI-branded directories, trade links, and mentorship circles fostering trust-based economic co-creation.

Delivered SIPKI Brand Identity & Core Messaging
WHAT: Developed visual identity (logo), slogan, and narrative pillars: Cultural Continuity, Empowered Belonging, Collective Progress.
HOW: Embedded these across all branding, onboarding, and stakeholder touchpoints globally.

Established 30+ Regional Micro-Museums
WHAT: Created a local museum model within each active branch to preserve oral history and community memory.
HOW: Partnered with artisans and historians to curate mini-exhibits using local materials and stories.

Authored the “Kadim Hakların Mirası” (The Legacy of Ancient Rights) Heritage Book & Docu-Series
WHAT: Wrote and structured the 10-part pre-production concept for The Legacy of Ancient Rights — Turkey's largest family heritage publication and documentary project.
HOW: Chaired the Cultural Rights Commission, compiled oral histories from multiple regions, developed storyline architecture, and managed the editorial & production planning process across multimedia formats.

Launched the SIPKI Youth Scholarship & Awards Infrastructure
WHAT: Built a merit-based scholarship framework and regional Social Achievement Awards system.
HOW: Developed nomination protocols, transparent scoring models, and secured NGO/governmental support.

SIPKI Digital Cultural Memory Archive (Ongoing)
WHAT: Created the infrastructure for a cross-platform digital archive of oral stories, visuals, and documents.
HOW: Led technical scoping, regional training, and international data collection across SIPKI nodes.

SIPKI-DER Magazine: Cultural Continuity in Print (Ongoing)
WHAT: Developed a quarterly magazine strategy promoting economic empowerment, cultural identity, and community connection.
HOW: Created editorial plans, contributor guidelines, and a visual identity aligned with SIPKI's ethos.

Co-Creation with Anatolia Culture & Cultural NGOs
WHAT: Partnered with cultural foundations to scale grassroots impact and identity building.
HOW: Delivered joint programming in exhibitions, youth workshops, and heritage campaigns.

Civic Diplomacy Recognition by the Directorate of Communications, Presidency of Türkiye
WHAT: Recognized as an official contributor to Türkiye's Citizen Diplomat program.
HOW: Represented European SIPKI members, crafted cultural narratives, and facilitated engagement between cross-market cultural communities and national institutions.

Launched Safe Cultural Comms Model Across 12+ Countries
WHAT: Ensured message alignment and cultural safety in SIPKI communications.
HOW: Developed a leadership-led content approval protocol and storytelling system to preserve narrative dignity.

Launched Cultural Continuity Projects & UNESCO Heritage Nomination
WHAT: Initiated the UNESCO nomination for Hoşap Castle and developed local micro-museums.
HOW: Led regional research, community storytelling, and curated physical/digital heritage archives with historians.

Led SIPKI's Global Communications Strategy
WHAT: Managed integrated communications and brand messaging across 12+ countries.
HOW: Created multilingual media kits, social storytelling protocols, and unified press channels aligned with culture-first values.

Key Skills :

• Culture-Led Branding.
• Product Narrative Strategy.
• ICH (Intangible Cultural Heritage) Integration.
• Cross-Category Development (Home, Food, Beauty, Apparel, Print, Sculpture, Accessories, Furniture).
• Ethnographic Research.
• Design Collaboration.
• Export-Ready Cultural Storytelling.
• DEI-Based Product Inclusion.
• Community Engagement.
• Social Impact Strategy.

Key Results Achieved – WHAT & HOW

Built Cross-Category Cultural Branding Across 8 Product Lines
WHAT: Co-led strategy for 8+ product verticals (homeware, food, sculpture, cosmetics, printed goods, apparel, accessories, furniture), creating 100+ SKUs rooted in authentic Anatolian heritage.
HOW: Worked with art historians, designers, sculptors, and anthropologists to translate intangible culture into accessible, high-quality consumer goods.

Transformed Cultural Memory into Scalable Product Assets
WHAT: Mapped and codified 70+ regional stories, rituals, and motifs into commercial formats—boosting consumer engagement by 35% and expanding heritage awareness.
HOW: Applied oral history research, folk design decoding, and regional ethnography to product design, packaging, and customer education materials.

Crafted Editorial & Content Strategy Across Showroom & E-Commerce
WHAT: Developed product storytelling and cultural framing for 100+ SKUs, resulting in 42% higher brand affinity across domestic and international audiences.
HOW: Combined academic research and emotional branding for use across digital catalogues, in-store messaging, social media, and events.

Enabled Export-Ready Cultural Positioning
WHAT: Supported export strategy for 14+ international markets by aligning product storytelling with global demand for authentic cultural goods.
HOW: Produced insight-led strategy decks mapping Turkish cultural narratives to global lifestyle trends in home, beauty, and craft-based categories.

Promoted Inclusive & Sustainable Cultural Production
WHAT: Supported 100+ women producers and artisan networks through cultural visibility and equitable sourcing campaigns.
HOW: Built co-branded narratives with cooperatives, introduced heritage education into product packaging, and hosted public culture events with impact-driven KPIs.

Pioneered Social Responsibility Initiatives Within Cultural Manufacturing
WHAT: Launched community-based production models supporting micro-entrepreneurs, rural artisans, and sustainable agriculture partners.
HOW: Created a hybrid supply chain that combined cultural storytelling with social inclusion—helping scale fair trade practices, revive local craftsmanship, and promote healthy living through Anatolian seed heritage.

Contributed to National Brand Identity as a Cultural Enterprise
WHAT: Elevated ANADOLIA's positioning as a leader in Turkey's cultural product movement, recognized for blending tradition with design innovation.
HOW: Shaped brand values and campaign narratives around cultural continuity, authenticity, and inclusive design principles

(Remote)

Key Skills:
• Independent On-Trade (IOT) Growth Strategy ·
• Ethnic Segment Expansion (Turkish, Pan-Asian, Greek) ·
• Route to Market (RTM) Planning & Cultural Segmentation ·
• Strategic Event Activation & Community Brand Building ·
• Net Sales Value (NSV) & Rate of Sale (ROS) Optimization ·
• Field Sales Execution (FSE) & Performance-Based KPI Alignment

Key Results Achieved – WHAT & HOW

Secured Strategic Wholesale Partnerships
WHAT: Established nationwide wholesale agreements with two major ethnic foodservice distributors, JJ & Holland Bazaar boosting Cobra's Independent On-Trade (IOT) footprint.
HOW: Built strong DMP relationships, structured volume-based commercial terms, and activated joint marketing initiatives to maximize NSV.

Closed National Group Deal Across Premium Multi-Site Venues
WHAT: Embedded Cobra Beer into a portfolio of high-end Turkish and Pan-Asian restaurants across the UK, increasing ROS and elevating brand equity.
HOW: Conducted tailored market analysis, negotiated exclusivity, and deployed menu positioning and branded marketing support.

Built & Managed 1,000+ Ethnic Segment Accounts Nationwide
WHAT: Managed a portfolio of 300+ active Turkish accounts; scaled outreach to over 1,000 prospects nationwide. Converted 400+ to trading customers.
HOW: Used Salesforce journey planning, applied cultural segmentation, and implemented P&L-focused account strategies for profitable growth.

Achieved 90% Customer Retention Across Five Years
WHAT: Retained 90% of Turkish HoReCa customers year-on-year.
HOW: Delivered personalized account support, proactive issue resolution, and culturally aligned engagement to build long-term loyalty.

Delivered 6 Strategic Event Sponsorships for Community Impact
WHAT: Executed six Cobra-branded cultural events, engaging thousands from Turkish, Kurdish, and Pan-Asian communities.
HOW: Secured exclusive brand placements, aligned campaigns with community influencers, and tracked ROI using event-based KPIs.

Developed Greek Customer Segmentation Strategy
WHAT: Created a new national growth stream through a structured Greek customer segmentation model.
HOW: Identified market gaps, led field activation, collaborated with wholesalers, and tailored value propositions based on regional cultural insight.

Built Independent HoReCa Roadmap & National Strategy Input
WHAT: Helped design the Independent On-Trade strategy, influencing long-term targeting and customer development.
HOW: Shared field-level insights with senior leadership, mentored junior FSEs, and aligned cultural segmentation with growth KPIs.

Key Skills:

• Stakeholder-Centric Activation Strategy
• Event-Led Community Brand Building
• Cultural Communication & Message Framing

Key Results Achieved – WHAT & HOW

Forged High-Impact Strategic Partnerships
WHAT : Secured lasting collaborations between UK-based organizations and Turkish/Kurdish communities.
HOW: Conducted stakeholder mapping , facilitated engagement forums, and nurtured long-term mutual value through trust-based outreach.

Delivered 20+ Policy & Culture-Focused Events
WHAT: Organized national-level panels and discussions bridging UK-Türkiye perspectives.
HOW: Led event logistics, curated speaker lineups, and created bilingual communication strategies that resonated across diverse groups.

Boosted Stakeholder Engagement by 70%
WHAT: Expanded network reach and visibility across civic, business, and community sectors.
HOW: Designed sponsorship propositions and personalized relationship-building campaigns tailored to each audience group.

Key Skills:
• Event Planning & Execution.
• Sponsorship Acquisition.
• Strategic Promotion & Visibility Building.

Key Results Achieved – WHAT & HOW

Launched a National Hospitality Platform
WHAT: Supported the Launch of a National Hospitality Event
HOW: Contributed to the successful execution of the first two British Kebab Awards, which have now become a nationally recognized hospitality platform. Actively supported the event planning team in logistics, communications, and coordination, ensuring seamless execution at Parliament House and Sheraton Park Lane.

Secured High-Impact Sponsorship Deals
WHAT: Secured Key Brand Sponsorships
HOW: Brought in commercial partners like McCoy's Chips to boost event profile and funding. Conducted targeted outreach and presented tailored sponsorship packages, highlighting ROI (Return on Investment) through visibility and hospitality audience alignment.

Expanded Industry Engagement & Network Visibility
WHAT: Expanded Industry Participation & Network Reach
HOW: Significantly increased restaurant and stakeholder engagement at both events. Built and activated a restaurant network through direct communication, strategic promotion, and reputation building within the Turkish and Middle Eastern HoReCa (Hotel, Restaurant, Café) community.

Key Skills:

• AOP-Aligned Cultural Strategy Execution
• Strategic Advisory & Policy Influence (IOT / National Advocacy)
• Stakeholder Alignment & Community Trust Building
• DEI-Driven TTL Campaign Development

Key Results Achieved – WHAT & HOW

AOP-Aligned Cultural Strategy Execution
WHAT: Supported AOP-aligned strategy to elevate kebab restaurants' role in the UK's high street economy.
HOW: Provided trend-based insights and DMP-level stakeholder engagement to shape national advocacy roadmaps and improve visibility across IOT (Independent On-Trade).

Stakeholder Engagement & Community-Led Trust Building
WHAT: Built supplier and operator relationships, boosting NCR engagement and community trust.
HOW: Actively partnered with 20+ wholesalers and 200+ restaurants, aligning with KPI-based credibility goals without commercial incentive (Pro Bono).

TTL Brand Storytelling for DEI-Centric Cultural Promotion
WHAT: Delivered TTL (Through The Line) cultural promotion initiatives to drive DEI impact.
HOW: Advocated kebab industry's socio-economic value through strategic content, events, and grassroots brand storytelling with zero RI (Revenue Investment).

Key Skills:
• ISO 9001 Quality Management Systems.
• Process Improvement & Compliance.
• Training & Development.
• Operational Efficiency Consulting.
• Industrial Planning & Certification Readiness.

Key Results Achieved – WHAT & HOW

Delivered ISO 9001 Certifications Across Multiple Industries
WHAT: Secured certifications for clients in manufacturing and service sectors.
HOW: Designed tailored quality systems in line with ISO standards and certification authority protocols, ensuring alignment with each business's operational goals.

Increased Operational Efficiency & Closed Compliance Gaps
WHAT: Improved productivity and reduced audit risks for SMEs.
HOW: Performed detailed gap analyses, implemented corrective actions, and delivered role-based training to ensure sustainable results.

Completed Full ISO Rollout for Pimapen Manufacturer
WHAT: Transformed end-to-end production standards in a mid-sized factory.
HOW: Developed documentation systems, trained multidisciplinary teams, and enforced workflow control procedures for quality assurance.

Supported Patent & Industrial Planning Development
WHAT: Enabled IP protection and strategic growth for early-stage enterprises.
HOW: Conducted legal training, document prep workshops, and coached businesses through trademark and industrial design application.

Enhanced Brand Visibility Through Trade Fair Engagements
WHAT: Boosted commercial exposure for certified clients.
HOW: Managed client representation at TÜYAP and other trade shows, prepared brand-compliant materials, and facilitated high-value industry connections.

Key Skills:
• Project Management.
• Social Inclusion Advocacy.
• Stakeholder Collaboration.
• Community Engagement.

Key Results Achieved – WHAT & HOW

Promoted Social Inclusion Through High-Impact Events
WHAT: Organized inclusive sports and cultural activities that empowered individuals with disabilities and promoted community participation.
HOW: Designed and executed events tailored to accessibility needs, ensuring high engagement by working closely with local communities and volunteers.

Increased Awareness and Accessibility Understanding
WHAT: Delivered workshops and campaigns to improve public knowledge on disability rights and inclusion practices.
HOW: Developed customized educational materials and collaborated with local leaders to facilitate interactive sessions focused on empathy and understanding.

Built Cross-Sector Collaborations
WHAT: Established sustainable partnerships to support long-term inclusion initiatives.
HOW: Engaged NGOs, cultural institutions, and public stakeholders to align goals and pool resources for greater impact.

Key Skills:
• P&L Management.
• Multi-Site Operations.
• Team Leadership & Staff Optimization.
• Revenue & KPI Growth.
• Supplier & Labour Cost Control.

Key Results Achieved – WHAT & HOW

Reduced Labour & Supplier Costs by 18%
WHAT: Achieved significant cost savings across three London restaurant sites.
HOW: Introduced precision scheduling, optimized supplier contracts, and implemented daily tracking of labour and stock efficiency.

Boosted Revenue KPIs by 22% Year-on-Year
WHAT: Delivered substantial revenue growth across all operational units.
HOW: Led Operating Planning (OP) cycles, improved upsell strategies, and aligned team incentives with key performance metrics.

Delivered Operational Consistency Across 3 Sites
WHAT: Maintained high service standards and stable performance across multiple restaurant locations.
HOW: Streamlined processes, enforced SOPs (Standard Operating Procedures), and embedded daily team huddles to align execution.

Key Skills:
• Operational Leadership.
• Team & Staff Management.
• Customer Experience Optimization.
• Revenue & Cost Control.
• Performance-Based Planning.

Key Results Achieved – WHAT & HOW

Elevated Operational Performance Across 3 Units
WHAT: Boosted overall efficiency and profitability across three managed sites.
HOW: Streamlined daily workflows, introduced real-time performance dashboards, and implemented team-specific KPIs to enhance accountability.

Achieved Award Recognition for The Woodman Pub
WHAT: Helped secure finalist status in the UK's Family-Friendly Pub Awards.
HOW: Enhanced training frameworks, emphasized customer-first culture, and created a warm, inclusive service experience.

Reduced Operational Downtime by 35%
WHAT: Minimized service disruptions and staffing inefficiencies.
HOW: Revamped shift scheduling, introduced multi-role training, and optimized team deployment during peak hours.

Increased Weekly Revenue via Targeted Promotions
WHAT: Improved top-line sales figures with community-aligned offerings.
HOW: Designed event-based campaigns, collaborated with supplier partners, and drove increased footfall and basket size.

Boosted Staff Retention by Over 20%
WHAT: Strengthened employee engagement and reduced turnover.
HOW: Launched incentive systems, regular feedback channels, and personalized development plans.

Improved Inventory Accuracy & Reduced Waste
WHAT: Gained tighter control over F&B operations and costs.
HOW: Deployed digital stock management tools and set precise portioning and spoilage standards.

Increased Guest Satisfaction Scores Above 90%
WHAT: Maintained consistently high NPS (Net Promoter Score) and repeat visit rate.
HOW: Rolled out instant customer feedback tools, empowered frontline teams for proactive resolution, and emphasized emotional hospitality.

Key Skills:
• Safety Culture Development.
• ISCA Safety Coaching.
• Large-Scale Training Delivery.
• Compliance & Risk Management.
• Evaluation & Continuous Improvement.

Key Results Achieved – WHAT & HOW

Delivered Safety Training to 10,000+ Employees
WHAT: Rolled out safety culture training across EnerjiSA's entire workforce.
HOW: Designed and facilitated large-scale, interactive sessions using ISCA coaching principles, driving compliance and behavioral change.

Standardized Subcontractor Safety Compliance
WHAT: Elevated safety accountability across subcontractor operations.
HOW: Created robust safety agreements aligned with ISO and ISCA standards, ensuring consistent enforcement across teams and third-party partners.

Developed Performance-Driven Safety Evaluation Tools
WHAT: Improved safety training effectiveness and reporting.
HOW: Designed course evaluation forms and feedback loops, enabling ongoing program refinement and measurable safety impact.

Key Skills:
• B2B Sales & Lead Generation.
• Brand Activation & Launching.
• Event Marketing Strategy.
• Client Relationship Building.
• Market Insight & Feedback Looping.

Key Results Achieved – WHAT & HOW

Launched Brand into Competitive B2B Markets
WHAT: Introduced the Hopkins Catering brand to new sectors and buyer groups across the UK foodservice industry.
HOW: Led end-to-end brand activation at industry trade shows; delivered impactful presentations and established first-point market entry positioning.

Generated 50+ New B2B Leads
WHAT: Achieved rapid pipeline growth and new customer acquisition.
HOW: Engaged directly with DMPs at live events, showcasing product advantages and customizing engagement per sector.

Enhanced Cross-Sector Brand Visibility
WHAT: Elevated Hopkins' recognition in both hospitality and institutional foodservice categories.
HOW: Designed and executed custom stand visuals, sales brochures, and audience-relevant marketing assets.

Built Strong B2B Client & Supplier Partnerships
WHAT: Secured repeat interest and relationship longevity across buyer/supplier channels.
HOW: Used post-show engagement strategies and a value-driven follow-up framework to solidify commercial trust.

Improved Product-Market Fit via Live Feedback
WHAT: Provided real-time insight to leadership for refining product direction.
HOW: Captured audience reactions, led competitor benchmarking, and delivered insight-based reports to guide positioning strategy.

Key Skills:
• Salesforce / Pipeline Management.
• B2B Consultative Selling.
• Client Retention Strategy.
• Negotiation & Deal Closure.
• Data-Driven Sales Decisions.
• Cross-functional Collaborations.

Key Results Achieved – WHAT & HOW

Built a 500+ Qualified Lead Pipeline
WHAT: Generated a targeted and segmented database of over 500 qualified prospects within the restaurant and takeaway sector.
HOW: Leveraged cold outreach, lead sourcing platforms, and hospitality network engagement to build a rich B2B opportunity pipeline.

Expanded New Restaurant Client Base
WHAT: Onboarded and activated new restaurant partners on the FOODit platform.
HOW: Delivered tailored product demos, performed digital needs analysis, and aligned platform features with operator-specific goals.

Increased Monthly Recurring Revenue (MRR)
WHAT: Enhanced revenue performance through upselling initiatives.
HOW: Identified value gaps and optimized service packages based on usage analytics and performance data.

Exceeded Sales Targets Continuously
WHAT: Surpassed monthly and quarterly KPIs across all core sales metrics.
HOW: Maintained a disciplined pipeline with Salesforce CRM, structured follow-up cycles, and data-driven conversion tactics.

Strengthened Customer Loyalty
WHAT: Increased customer satisfaction and long-term retention.
HOW: Delivered consistent post-sale engagement, provided performance insights, and built strong customer relationships

Key Skills:
• High Profile Government Project Delivery.
• Professional Language Instruction.
• Stakeholder-Focused Curriculum Design.
• Communication Clarity & Precision.
• Needs Assessment & Feedback Integration

Key Results Achieved – WHAT & HOW

WHAT: Delivered tailored training for high-profile UK government departments.
HOW: Designed bespoke curricula after detailed needs assessments; focused on clarity, sector-specific language, and structured communication.

WHAT: Improved official communications and terminology use.
HOW: Delivered 1:1 and group training aligned with real-time project requirements and feedback.

WHAT: Maintained high satisfaction scores across multiple departments.
HOW: Regular evaluations, curriculum refinements, and responsive learner support.

Key Skills:
• Strategic Business Development
• ISO 9001 Quality Systems Implementation
• Safety Culture Training (ISCA Certified)
• Event Management & Brand Promotion
• Stakeholder Engagement & Partnership Building

Key Results Achieved – WHAT & HOW

Delivered Safety Training to 10,000+ Employees Across Multiple Sectors (Including Enerjisa)
WHAT: Rolled out large-scale safety and quality training programs, including a full Enerjisa workforce rollout.
HOW: Used ISCA-certified coaching methods, created customized training modules, and delivered engaging interactive sessions focused on behavioral change, safety compliance, and continuous improvement.

Led Hopkins Catering's UK Market Expansion
WHAT: Helped Hopkins Catering Equipment Ltd expand into new market segments and geographies.
HOW: Launched strategic campaigns, acquired new accounts through fairs, and built supplier-client relationships.

Positioned Woodman Pub as Award Finalist
WHAT: Guided Marston Brewery's Woodman Pub to become a finalist in the Family-Friendly Pub Awards.
HOW: Improved operational efficiency, introduced training programs, and enhanced guest experience KPIs (e.g., ROS & customer satisfaction).

Developed EU-Funded Inclusion Project for Youth
WHAT: Coordinated the “Overcoming Barriers” social inclusion project under the EU Youth & Sports Initiative.
HOW: Designed inclusive programs, managed budget and compliance, and ran sports and cultural events for people with disabilities.

Conducted Patent & Trademark Readiness Training
WHAT: Educated SMEs on IP rights during early-stage product development.
HOW: Delivered workshops on trademarks, industrial design, and patent law using practical case studies and TURKPATENT resources.

Created End-to-End Quality & Safety Systems for SMEs
WHAT: Installed fully integrated quality and safety frameworks in hospitality and catering SMEs.
HOW: Combined ISO standards, safety culture coaching (ISCA), and KPI-based dashboards to ensure sustainability and continuous improvement.