Summary
Overview
Work history
Education
Skills
Affiliations
Accomplishments
References
Timeline
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MUNASHE LUKE MSIPA

London

Summary

Strategically-minded digital media professional with a first-class Economics background and a sharp commercial lens. Proven track record of managing multimillion-pound programmatic campaigns, leading cross-functional collaboration, and delivering data-driven performance insights that shape client strategy. Adept at simplifying complexity, influencing decision-makers, and scaling operational impact. Now seeking a Programmatic Manager or Growth Strategy role to deepen ownership, elevate performance, and contribute to forward-thinking digital teams.

Overview

5
5
years of professional experience
4042
4042
years of post-secondary education

Work history

Programmatic Executive (Operating at Manager Level)

Spark Foundry
London
11.2023 - 05.2025
  • Own end-to-end programmatic strategy and execution across multiple platforms for Cineworld and Asda
  • Delivered 100% ROAS growth and uplift in site traffic through insight-driven optimisation
  • Produced all client-facing performance reports; insights directly influenced quarterly roadmaps
  • Took interim leadership duties post-Account Director departure; ensured continuity across multimillion-pound portfolio
  • Led innovation workshops and media owner sessions to enhance team capability and partner relationships
  • Trusted to lead strategic conversations with clients and vendors without senior oversight
  • Drove operational uplift across internal QA and campaign setup processes
  • Named Programmatic Star of the Month (Oct 2024)

Digital Ad Sales Intern

Warner Bros. Discovery
London
07.2022 - 09.2023
  • Managed over £1.5M in cross-platform campaigns on discovery+, YouTube and Freewheel
  • Personally handled £88K in YouTube campaigns; maintained 100% delivery and client satisfaction
  • Provided performance analysis on eCPMs and yield to drive monetisation strategy
  • Took ownership of workflow and stakeholder comms in manager’s absence

Hub Administrative Assistant

University of East London
06.2021 - 03.2022
  • Streamlined workflows for student services during high-volume periods

Marketing Intern

Dribblestick USA
11.2020 - 09.2021
  • Led digital strategy resulting in +80% Instagram engagement and +669% Facebook growth
  • Delivered B2B marketing and CRM content aligned to business goals

Education

MSc - Sports Business & Leadership

Loughborough University
London

BSc - Economics

University of East London
London

Skills

  • Programmatic Strategy & Activation
  • Performance Optimisation
  • Stakeholder Engagement
  • Process & Operational Excellence
  • Analytics & Tools
  • DV360
  • The Trade Desk
  • Google Analytics
  • Adobe Analytics
  • Excel
  • Freewheel
  • SpotX
  • GAM

Affiliations

  • Essex Men’s Basketball Division 2 Champion (2024); Former Head Coach: NASSA Men’s Division 2 & UEL Women’s Team
  • CRM Pitch Winner, West Ham United Foundation (2020)
  • Songwriting, R&B/Hip-Hop production, guitar & keys, cultural analysis, content creation

Accomplishments

Programmatic Star of the Month, Spark Foundry (Oct 2024)

Cross Channel Performance Collaboration Award, Google (2024)

References

References available upon request.

Timeline

Programmatic Executive (Operating at Manager Level)

Spark Foundry
11.2023 - 05.2025

Digital Ad Sales Intern

Warner Bros. Discovery
07.2022 - 09.2023

Hub Administrative Assistant

University of East London
06.2021 - 03.2022

Marketing Intern

Dribblestick USA
11.2020 - 09.2021

MSc - Sports Business & Leadership

Loughborough University

BSc - Economics

University of East London

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MUNASHE LUKE MSIPA