Muna Ahmed
London,United Kingdom
Summary
Strategic Programme Manager experienced in designing and delivering complex social impact programmes that enhance outcomes for young people and underrepresented communities. Developed cross-sector partnerships and managed national programmes within the prison estate, delivering impactful initiatives through collaboration with diverse stakeholders. Committed to fostering inclusive opportunities that create lasting social change.
Overview
16
16
years of professional experience
Work history
Head of Youth Programming
Prison Radio Association
London
2022.04 - 2026.07
- Lead the strategic development and delivery of national youth programmes across prisons in England and Wales, creating opportunities for young people through education, creativity and participation.
- Developed and managed partnerships with BBC Children in Need, Audible, National Literacy Trust, Ministry of Justice, HM Prison and Probation Service, and custodial establishments to create impactful youth programmes.
- Design, implement and evaluate funded programmes, ensuring delivery against agreed objectives and measurable outcomes.
- Lead safeguarding across programmes, ensuring safe, trauma-informed practice throughout delivery.
- Manage programme budgets, ensuring effective planning, governance and value for money.
- Monitor programme performance and use evaluation and participant feedback to continuously improve services.
- Lead multidisciplinary project teams, managing competing priorities across multiple locations.
- Work collaboratively with public, private and voluntary sector partners to deliver innovative social impact initiatives.
- Represent the organisation with senior stakeholders, funders and partner organisations.
- Key achievements
Senior Producer
Prison Radio Association
London
2013.01 - 2023.07
- Led award-winning national media projects focused on rehabilitation, education and social impact.
- Delivered commissioned programmes for NHS and Ministry of Justice, ensuring alignment with organisational goals and stakeholder needs.
- Led creative projects from concept through to delivery.
- Managed partnerships with statutory agencies, charities, and external organisations to enhance collaborative efforts and drive project success.
- Managed contributors, freelancers and project teams.
- Supported organisational planning and programme development to align strategic objectives with project deliverables.
Media Trainer & Content Producer
Capital FM – The Gambia
Banjul
2018.01 - 2018.02
- Designed and delivered journalism training to enhance reporting skills and foster informed storytelling.
- Provided guidance to journalists and producers on best practices in storytelling.
- Promoted safe and ethical reporting practices to ensure integrity and accountability in journalism.
- Built partnerships with local organisations to strengthen community engagement and collaborative initiatives.
Trainer & Content Adviser
Somaliland
Hargeisa
2018.02 - 2018.03
- Implemented training programmes to equip participants with essential skills.
- Collaborated with local partners to enhance their operational capacity.
- Facilitated development of community media projects to enhance local engagement.
Freelance Producer
BBC Radio 4 – Woman's Hour
London
2017.03 - 2017.07
- Produced human-interest features addressing social issues, fostering empathy and understanding among audiences.
- Collaborated with diverse contributors, ensuring representation and respect for varied lived experiences in all project stages.
- Allocated resources effectively, optimising budget utilisation.
- Enhanced brand recognition by producing high-quality promotional videos.
- Liaised with post-production team to ensure quality output.
Producer
BBC
Broadcasting House
2010.03 - 2016.07
- Enhanced campaign delivery through effective management of communications and production for national BBC output.
- Fostered stakeholder alignment across editorial production and communications work streams to ensure cohesive project execution.
- Maintained creative vision and professionalism by driving quality reviews and fixes.
- Maintained financial oversight of productions through budget management and expenditure control.
Radio Production Trainer
HMP Warren Hill
Ipswich, Suffolk
2012.02 - 2013.01
- Designed and delivered radio training for young people aged 15–18 in custody.
- Implemented innovative activities that increased engagement and enhanced confidence among participants.
- Fostered connections with young people, enabling them to navigate personal challenges effectively.
- Collaborated with prison staff to promote safe and effective programme delivery, ensuring participant welfare.
Education
BA (Hons) - Media & Communications
Birmingham City University
Skills
- Programme Design & Implementation
- Programme & Project Management
- Budget Management (£300,000)
- Strategic Partnership Development
- Cross-sector partnerships
- Multi-Stakeholder Collaboration
- Stakeholder engagement
- Youth Engagement
- Social impact delivery
- Evaluation and impact
- Grant management
- Strategic Planning
- Safeguarding & Risk Management
- Public Speaking & Presentation
- Communications & Storytelling
- Team Leadership
PROFESSIONAL DEVELOPMENT
- Trauma-Informed Practice
- Safeguarding Adults
- Mental Health Awareness
- Risk Assessment
- Equality, Diversity & Inclusion
- Violence Prevention
References
References available upon request.
Timeline
Head of Youth Programming
Prison Radio Association
2022.04 - 2026.07
Trainer & Content Adviser
Somaliland
2018.02 - 2018.03
Media Trainer & Content Producer
Capital FM – The Gambia
2018.01 - 2018.02
Freelance Producer
BBC Radio 4 – Woman's Hour
2017.03 - 2017.07
Senior Producer
Prison Radio Association
2013.01 - 2023.07
Radio Production Trainer
HMP Warren Hill
2012.02 - 2013.01
Producer
BBC
2010.03 - 2016.07
BA (Hons) - Media & Communications
Birmingham City University