Mujtaba Khan
Wellingborough,UK
Summary
Highly skilled data and business intelligence professional with expertise in Python (Pandas, NumPy, Matplotlib), SQL (CTEs, Joins, Aggregations), and Power BI (DAX, Power Query, Data Modelling). Proficient in Excel (Power Query, Pivot Tables, Lookups) and Tableau for data visualisation. Demonstrated ability in analytics techniques including data cleaning and transformation, KPI design and reporting, trend and variance analysis, funnel and cohort analysis, forecasting and scenario analysis. Experienced in marketing and business analytics with a focus on Google Ads & Meta Ads analytics, ROI/ROAS analysis, conversion & attribution tracking. Adept at using tools such as Google Analytics (GA4), Looker Studio, Google Tag Manager, HubSpot CRM to drive customer segmentation & retention strategies.
Overview
9
9
years of professional experience
1
1
Certification
Work history
Business & Data Analyst
Extrinsik LTD
2024.01 - 2026.01
- Analysed operational, financial, and client performance data to support senior leadership decisions
- Built Power BI dashboards tracking revenue, costs, utilisation, project margins, and delivery performance
- Automated reporting using Power Query and Excel, reducing manual reporting time by ~40%
- Identified inefficiencies in resource allocation, improving project profitability and forecasting accuracy
- Produced weekly and monthly KPI packs for directors and stakeholders
Data Analyst
Unicash LTD
2021.02 - 2025.06
- Developed dashboards monitoring user growth, funnel conversion, churn, ARPU, and revenue trends
- Used SQL and Excel to analyse customer behaviour, acquisition channels, and lifecycle performance
- Optimised marketing spend, reducing cost per lead by 30%+ through channel performance analysis
- Implemented KPI frameworks across sales, onboarding, customer support, and marketing teams
- Delivered actionable insights that improved conversion rates and retention
Data Analyst (Part-Time)
Fescom Consultants LTD
2023.01 - 2024.01
- Analysed Google Ads, Meta Ads, and website analytics for 50+ SME clients
- Built Power BI dashboards displaying leads, spend, ROI, conversion rates, and campaign performance
- Designed end-to-end lead tracking systems across websites, WhatsApp, and CRM platforms
- Identified high-performing products, locations, and audiences, increasing client enquiries and sales
- Presented insights to non-technical stakeholders using clear visual storytelling
Data Science Intern
Innodatatics
2021.05 - 2021.06
- Worked on a healthcare analytics project analysing online booking conversion drop-offs
- Performed exploratory data analysis (EDA) to identify patient experience bottlenecks
- Generated insights and recommendations that improved follow-up processes and attendance rates
Business Manager
Quality Bitumen Private LTD
2017.03 - 2020.08
- Managed procurement, logistics, and key customer accounts, ensuring timely delivery and cash flow
- Produced performance reports and demand forecasts to support supply chain optimisation
- Improved operational efficiency through better cross-functional coordination and reporting
- Supported leadership with cost analysis and supplier performance tracking
Education
Master of Business Administration -
The University of Northampton
Northampton, Northamptonshire 09/2015 - 09/2016
Skills
- Data & BI
- Python (Pandas, NumPy, Matplotlib)
- SQL (CTEs, Joins, Aggregations)
- Power BI (DAX, Power Query, Data Modelling)
- Excel (Power Query, Pivot Tables, Lookups)
- Tableau (Basic)
- Analytics & Techniques
- Data Cleaning & Transformation
- KPI Design & Reporting
- Trend & Variance Analysis
- Funnel & Cohort Analysis
- Forecasting & Scenario Analysis
- A/B Testing & Experimentation
- Marketing & Business Analytics
- Google Ads & Meta Ads Analytics
- ROI / ROAS Analysis
- Conversion & Attribution Tracking
- CRM & Customer Lifecycle Analysis
- Customer Segmentation & Retention
- Tools & Platforms
- Power BI, Excel, Google Sheets
- Google Analytics (GA4), Looker Studio
- Google Tag Manager
- HubSpot CRM
Websites
Certification
- Data Science - 360digitmg
- Data Science in R - Harvard Edx
Timeline
Business & Data Analyst
Extrinsik LTD
2024.01 - 2026.01
Data Analyst (Part-Time)
Fescom Consultants LTD
2023.01 - 2024.01
Data Science Intern
Innodatatics
2021.05 - 2021.06
Data Analyst
Unicash LTD
2021.02 - 2025.06
Business Manager
Quality Bitumen Private LTD
2017.03 - 2020.08
Master of Business Administration -
The University of Northampton
09/2015 - 09/2016