Muhammad Mustafa Awan
Uxbridge, London,Greater London
Summary
Dynamic and results-driven professional with expertise in social media marketing, content marketing, and brand management. Demonstrates strong communication skills and creativity in developing effective marketing strategies. Adept at conducting market research to inform decision-making and enhance brand presence. Committed to leveraging skills to drive brand growth and achieve organisational goals.
Overview
3
3
years of professional experience
Work history
Digital Marketing Manager
Clearpath Orthodontics
Lahore, Pakistan
2023.09 - 2025.09
- Planned, executed, and reported on campaigns to meet business objectives efficiently.
- Monitored performance metrics and optimised campaigns using data-driven insights.
- Collaborated with sales, product, and creative teams to ensure aligned marketing initiatives.
- Optimised SEO strategies, leading to improved web traffic.
- Produced engaging social media content, growing organic reach by 30% and boosting brand visibility across platforms.
Video content analyst
Distinctiv Media
Lahore, Pakistan
2022.09 - 2023.08
- Reviewed and tagged 100+ video clips weekly to ensure compliance with company guidelines.
- Conducted research on 20+ topics per month to support development of engaging and relevant content.
- Assisted in scripting and storyboarding for 10–15 videos per quarter, ensuring consistent messaging across all productions.
- Monitored video performance using analytics tools, tracking viewership metrics and engagement rates, contributing to 15% increase in audience retention.
Education
Bachelor of Arts - Business
Arden University
Coventry 2021.09 - 2025.03
Master of Science - Business Intelligence and Digital Marketing
Brunel University London
Uxbridge 2026.01 -
Skills
- Social Media Marketing
- Content Marketing
- Brand Management
- Market Research
- Communication Skills
- Creativity
- Adobe Creative Suite
- Generative AI
Timeline
Master of Science - Business Intelligence and Digital Marketing
Brunel University London
2026.01 -
Digital Marketing Manager
Clearpath Orthodontics
2023.09 - 2025.09
Video content analyst
Distinctiv Media
2022.09 - 2023.08
Bachelor of Arts - Business
Arden University
2021.09 - 2025.03