Summary
Overview
Work history
Education
Skills
Timeline
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Muhammad Mustafa Awan

Uxbridge, London,Greater London

Summary

Dynamic and results-driven professional with expertise in social media marketing, content marketing, and brand management. Demonstrates strong communication skills and creativity in developing effective marketing strategies. Adept at conducting market research to inform decision-making and enhance brand presence. Committed to leveraging skills to drive brand growth and achieve organisational goals.

Overview

3
3
years of professional experience

Work history

Digital Marketing Manager

Clearpath Orthodontics
Lahore, Pakistan
09.2023 - 09.2025
  • Planned, executed, and reported on campaigns to meet business objectives efficiently.
  • Monitored performance metrics and optimised campaigns using data-driven insights.
  • Collaborated with sales, product, and creative teams to ensure aligned marketing initiatives.
  • Optimised SEO strategies, leading to improved web traffic.
  • Produced engaging social media content, growing organic reach by 30% and boosting brand visibility across platforms.

Video content analyst

Distinctiv Media
Lahore, Pakistan
09.2022 - 08.2023
  • Reviewed and tagged 100+ video clips weekly to ensure compliance with company guidelines.
  • Conducted research on 20+ topics per month to support development of engaging and relevant content.
  • Assisted in scripting and storyboarding for 10–15 videos per quarter, ensuring consistent messaging across all productions.
  • Monitored video performance using analytics tools, tracking viewership metrics and engagement rates, contributing to 15% increase in audience retention.

Education

Bachelor of Arts - Business

Arden University
Coventry
09.2021 - 03.2025

Master of Science - Business Intelligence and Digital Marketing

Brunel University London
Uxbridge
01.2026 -

Skills

  • Social Media Marketing
  • Content Marketing
  • Brand Management
  • Market Research
  • Communication Skills
  • Creativity
  • Adobe Creative Suite
  • Generative AI

Timeline

Master of Science - Business Intelligence and Digital Marketing

Brunel University London
01.2026 -

Digital Marketing Manager

Clearpath Orthodontics
09.2023 - 09.2025

Video content analyst

Distinctiv Media
09.2022 - 08.2023

Bachelor of Arts - Business

Arden University
09.2021 - 03.2025
Muhammad Mustafa Awan