Muhammad Mubasher
BIRMINGHAM,West Midlands
Summary
Driven marketing professional equipped to develop and manage high-performing marketing strategies. Excellent command of social media platforms and KPIs. Ambitious and creative with commitment to brand mission and values.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work history
Brand Manager
Elsco Private Limited
Birmingham, west Midlands
03.2021 - Current
- Evaluated campaign performance to optimise return on investment.
- Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
- Built public relations strategies for broadened advertising scope.
- Devised creative strategies for highlighting goods and promoting specific attributes.
- Organised marketing plans and programmes to best support business growth and development.
- Leveraged market and competitor data to identify market opportunities and gaps.
- Analysed paid and organic website data to enhance Return On Investment (ROI).
- Conducted market research to understand customer base and enhance products.
- Predicted and interpreted consumer trends to improve product offerings.
- Crafted campaigns using market understanding, consumer analysis, and advertising psychology.
- Managed multi-channel advertising campaigns to support sales objectives.
- Developed marketing plans to support department strategies.
- Maximised media coverage through tactical planning and communications.
- Brainstormed ideas with clients and stakeholders to maximise project potential.
- Advised clients on optimum mix of products and distribution channels for greatest success.
- Compiled industry data on competitor pricing, materials costs and supply chain issues to help set accurate pricing.
Operations Manager
Your e Mart ( E-commerce Company )
Lahore, Punjab
04.2019 - 02.2021
- Led overall direction, coordination and evaluation of department functions.
- Developed, recommended and implemented strategies to improve employee work quality and speed.
- Analysed financial data to track and achieve budget targets.
- Minimised discrepancies by effectively training employees on best practices, policies and procedures.
- Monitored and reviewed operational performance, aiding improved business strategy to maximise productivity.
- Reduced costs and improved operations by analysing processes and customer feedback.
- Cultivated continuous improvement environment, routinely identifying and addressing training needs to drive staff development.
- Supervised daily operations, acting as point of contact for any queries or obstacles.
- Noted employee absences and grievances, and improved team development and performance with right training.
- Tracked and reported on KPIs, investigating variances and developing solutions to address bottlenecks or constraints.
- Analysed operations data to identify process gaps and successfully implement change.
Marketing Manager
Uber
Lahore, Punjab
02.2016 - 04.2019
- Analysed customer data and campaign performance to drive improvements.
- Forged strategic partnerships to broaden customer base.
- Explored new marketing and branding partnerships with high-profile clients, enhancing company reach.
- Conducted market research to better understand key customer segments.
- Oversaw multi-channel lead generation campaigns with HubSpot.
- Developed cohesive marketing strategies, identifying macro trends, opportunities and challenges to deliver successful campaigns.
- Supervised all marketing and planning activities to achieve company goals.
- Realised greater team efficiency and effectiveness to continue significant year-on-year revenue growth.
- Developed targeted Facebook and Google Ads campaigns.
- Designed TV and print advertising campaigns.
- Developed impactful brand and style guides.
Education
Bachelor of Business Administration - Business Administration and Marketing
GC University Faisalabad
Pakistan 06.2012 - 05.2016
Skills
- B2B marketing
- Brand portfolio manager
- Partnership monitoring
- Content marketing
- Advertising expertise
- Brand strategy development
- Sales tracking
- Marketing campaign management
- Product marketing
- Promotional planning
- Strategy development
- Social media campaigns
- Active Campaign
- FMCG expertise
- B2C marketing
- Facebook Business Manager
- Shopify
- Product photography and retouching
- Description writing
- Merchandise shipping procedures
- Pricing strategy
- Packing and shipping
- Customer invoicing
- Ebay
- Accurate inventory management
- Sales recording
- Wholesale marketing
- Brand recall
- Relationship management
- Brand building
- Promotional activity analysis
- Brand positioning
- Budget supervision
- Just In Time stock control
- Product demand forecasting
- A/B testing
- Sales strategies
- Shopify management
- Amazon marketplace
- e-commerce solutions
- Google analytics
- PPC strategies
- Online lead generation
- Demand generation marketing
- Brand-building strategies
- Internet and e-mail marketing
- Business development
- Competitive and trend analysis
- Sales training
- Retail marketing
- Marketing
- Social Media Management
- Social media expertise
- Administrative support
- Web Design
- Campaign development
- Business correspondence
- Performance Optimization
- Strategic planning
- Research methods
- Communications management
- Branding
- Budgeting
- Digital marketing
- Market Analysis
- Sales forecasting
- Fact checking
- Analytics and SEO
Languages
Urdu
Fluent
Hindi
Advanced
English
Advanced
Punjabi
Upper intermediate
Italian
Intermediate
Timeline
Brand Manager
Elsco Private Limited
03.2021 - Current
Operations Manager
Your e Mart ( E-commerce Company )
04.2019 - 02.2021
Marketing Manager
Uber
02.2016 - 04.2019
Bachelor of Business Administration - Business Administration and Marketing
GC University Faisalabad
06.2012 - 05.2016
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