Driven and creative professional with a strong foundation in product development, digital marketing, and social media management. Experienced in supporting products and brands from concept through to market presence by combining creative execution with market research, trend analysis, and user-focused thinking. Comfortable collaborating with cross-functional teams to deliver practical, scalable solutions.
With hands-on experience across content creation, digital design, and performance optimisation, brings a product-led approach to digital marketing—using data, audience insights, and consistent branding to drive engagement and growth. Confident in managing social platforms, supporting event promotions, and translating creative ideas into measurable outcomes that strengthen brand presence
Hi, I’m
Muhammad Ismail
Hounslow,UK
Summary
Overview
4
years of professional experience
1
Certification
Work history
ShipcrewIslamabad, Pakistan
Product development assistant
2023.02 - 2026.01 (2 education.years_Label & 11 education.months_Label)
Job overview
- Conducted user research and feedback cycles to optimise usability across products.
- Developed new product concepts through comprehensive market research.
- Streamlined communication between technical and non-technical teams, enhancing overall efficiency.
- Collaborated with marketing team to execute successful product launch campaigns.
- Regularly updated knowledge base of competitors' offerings to strengthen competitive positioning.
- Assisted in prototype creation, improving user experience through iterative testing.
- Boosted product value by implementing competitive pricing strategies.
- Worked closely with key stakeholders to ensure alignment of performance, cost, and design specifications.
Maya 4Sialkot , Pakistan
Junior Digital Design and Marketing Support
2015.06 - 2017.11 (2 education.years_Label & 5 education.months_Label)
Job overview
- Planned and executed digital product marketing strategies across Instagram, Facebook, and TikTok to improve brand visibility and engagement.
- Created short-form videos, photos, reels, and static creatives for social media, promotions, and events.
- Designed posters, flyers, menu visuals, banners, and digital assets using CorelDRAW, Canva, and CapCut.
- Supported event marketing and hospitality promotions, including seasonal menus, special offers, and live events.
- Managed content calendars, post scheduling, and basic performance tracking.
- Wrote engaging, on-brand captions tailored to different audiences.
- Assisted with branding consistency across online and offline materials.
- Responded to DMs, comments, and customer enquiries in a friendly and professional manner.
- Supported event enquiries, bookings, and digital communication with guests and clients.
- Collaborated with teams to align creative design, marketing, and business goals.
- Balanced creative execution with basic marketing management and admin tasks.
- Assisted with event promotions, digital announcements, and customer coordination.
- Maintained brand consistency across all digital touchpoints.
- Analysed engagement metrics to understand what content performs best and refined strategy accordingly.
Education
Brunel University LondonUxbridge
Master of Arts from International Business and Entrepreneurship
2026.01
University overview
- Course of study In TechnologyTechnology Management and Entrepreneurship
Skills
- User research and usability testing
- Product concept development
- Product launch planning
- Digital marketing strategy
- Project planning and delivery support
- Task tracking and milestone management
- Social media management
- Short-form video creation
- Digital design tools
- Branding and visual consistency
- Campaign execution and performance tracking
Certification
- Becoming a Product Manager: A Complete Guide, LinkedIn Learning, 2024
- Google Ads Essential Training, LinkedIn Learning, 2020
- Advanced Social Media Strategy Training & Certification, Udemy, 2020
Accomplishments
Accomplishments
- Founded and launched ProMind, a digital knowledge platform connecting users with certified experts through video/audio content, interactive communities, and marketplace features.
- Conducted market research and competitor analysis to identify user needs and define a clear, differentiated value proposition.
- Designed user personas, UX flows, and MVP feature sets, ensuring a user-focused and scalable product experience.
Led user research, usability testing, and feedback cycles, improving product usability and engagement through continuous iteration. - Developed and executed digital product marketing and social media strategies, driving early brand awareness and audience engagement.
- Created branding and digital marketing assets using CorelDRAW, Canva, and CapCut, maintaining consistent visual identity across platforms.
- Managed project planning, task tracking, and delivery milestones using Trello, Notion, and Google Workspace in a fast-paced startup environment.
Entrepreneurship Start-up
Entrepreneurship Start-up
Entrepreneurial Project, Remote, 2025 — Present, ProMind is a digital knowledge platform connecting users with certified experts across multiple professional categories via video/audio content, interactive communities, and marketplace features.
Timeline
Brunel University London
Master of Arts from International Business and Entrepreneurship
2026.01
Product development assistant
Shipcrew
2023.02 - 2026.01 (2 education.years_Label & 11 education.months_Label)
Junior Digital Design and Marketing Support
Maya 4
2015.06 - 2017.11 (2 education.years_Label & 5 education.months_Label)