Muhammad Faizan
Manchester,United Kingdom
Summary
Transforming digital challenges into growth opportunities!
Certified specialist in Google Ads, Google Analytics, and Meta Social Media Marketing with over 3 years of experience driving business growth through strategic PPC campaigns, advanced analytics implementations, and data-driven marketing strategies. Passionate about maximizing ad spend efficiency, enhancing social media presence, and delivering measurable results with cutting-edge tools and techniques. Renowned for a proven track record of success, a proactive problem-solving mindset, and a commitment to exceeding digital marketing objectives.
Overview
4
4
years of professional experience
1
1
Certification
Work history
Digital Marketing Specialist
Prime Response Services Limited
Greater Manchester, United Kingdom
08.2024 - 12.2024
- Google Ads Management : Successfully launched and managed high-performing advertising campaigns, achieving average ROI increase of 35%.
- Multi-Platform Expertise : Extended expertise to other search engines like Bing Ads, ensuring comprehensive visibility across platforms and driving incremental traffic and conversions.
- Keyword Research & Targeting : Conducted in-depth keyword and audience analysis to identify profitable niches, ensuring cost-effective ad performance.
- Campaign Optimization : Continuously monitored and optimized campaigns to reduce cost-per-click (CPC) by 20% while increasing conversion rates.
- GA4 and GTM Expertise : Led GA4 migration projects for multiple clients, implementing advanced tracking and creating detailed dashboards for actionable insights.
- Competitor Analysis : Performed in-depth competitor analyses to develop effective PPC strategies, driving competitive advantages.
PPC Campaign Manager
Falcon Solutions Limited
Greater Manchester, United Kingdom
02.2021 - 06.2024
- Custom Campaign Strategies : Developed and executed tailored PPC strategies that increased lead generation by 40%.
- Social Media Marketing : Collaborated with the social media team to integrate paid social campaigns (Facebook and Instagram Ads) with Google Ads for a unified, multi-channel marketing strategy, leading to a 30% increase in overall engagement.
- Landing Page Optimization : Partnered with designers and copywriters to enhance landing pages, boosting conversion rates by 25%.
- Advanced GA4 Tracking : Deployed Google Tag Manager for advanced tracking, ensuring seamless data flow to GA4 for precise campaign performance monitoring.
- Cost-Reduction Initiatives : Identified and eliminated low-performing keywords, reducing overall ad spend by 15% while maintaining high lead quality.
- Team Collaboration : Guided team members in refining campaign strategies, improving keyword grouping and segmentation for better performance and overall efficiency.
Education
MPhil -
UVAS
Skills
- Google Ads Campaign Management
- Multi-Platform Advertising (Google Ads, Bing Ads)
- Keyword Research and Audience Targeting
- PPC Strategy and Execution
- Google Analytics 4 (GA4) Setup and Reporting
- Google Tag Manager (GTM) Implementation
- Landing Page Optimization
- Competitor Analysis
- Campaign Performance Monitoring and Optimization
Certification
- Meta Social Media Marketing Professional Certificate – META, April 2023
- Content Marketing & Advertising – e-Rozgaar Program, March 2022
- Digital Marketing – DigiSkills, May 2021
Languages
English
Fluent
Urdu
Native
Punjabi
Native
Hindi
Fluent
References
References available upon request.
Timeline
Digital Marketing Specialist
Prime Response Services Limited
08.2024 - 12.2024
PPC Campaign Manager
Falcon Solutions Limited
02.2021 - 06.2024
MPhil -
UVAS
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