Mugur Ganciu

• Multi-channel communication campaigns improved industry brand awareness position to top 2 from top 5
• SEO,PPC&SEM strategies lead to +200% volume of yearly generated leads and 35% conversion rate of lead to sales
• Alternative sales channels development by increasing the online sales weight in overall sales (+250% in online sales value)
• Customer segmentation project resulting in cross sell campaigns leading to +25% equipment rate on existing customers
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
• Enhanced online presence, optimizing website content for SEO and improving user experience.

• Develop umbrella brand concept campaigns with impact on +20% volume sales and 15% improvement on stock rotation
• 1st Black Friday sales event campaign in Bulgarian market with +100% increase impact on monthly sales
• Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
• Analyzed sales performance and adjusted marketing strategies to optimize revenue generation leading to a 2 digit category sales increase on yearly basis

• Developing alternative sales channels through the launch of the regional online sales platforms with +35% impact on generated sales volumes
• New customers segment acquisition through new product category launch on Balkan markets with +25% impact on new business customers
• Participated in team projects, demonstrating an ability to work collaboratively and effectively.

• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions, thus through the brand repositioning campaign we secured the sales target 3 months in advance
• Customer segmentation in order to increase the banking products penetration rates, resulting in +30% new customers for cards products
• Online ecosystem developing through the launch of a new company website
• Alternative channels development and partnerships with specialized brokerage websites, leading to a 2 digit yearly sales increase in loans
• Increased brand awareness by developing and implementing strategic marketing campaigns.
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• 1st ATL campaigns promoting oral care products, placing the brand on 2nd position in oral care market
• Developing the sales channels adding the modern trade IKA chains with direct impact on generated sales and market share position improvement as top 3 oral care brands
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.- modern trade presence development and promo campaigns

• Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.