Muge- Megan Kent

Diversity background marketing professional with 20 years of international expertise in marketing, project management, and SaaS solution sales with IBM, Verizon, AT&T, and Antares Vision. Strong experience organizing global physical and digital events. This includes global tradeshow sponsorships, C-level roundtable meetings, executive seminars, webinars, and roadshows. Convert events into lead generation machines to assist sales teams in improving reverence. Focus on customer value and represent the company's value proposition in all events with honesty, accountability, and respect.

• Antares Vision EMEA, Senior Product Marketing Manager, ongoing, Responsible for leveraging the SaaS platform and developing business with the right personas and creating marketing plans. Includes international EXPO (Anuga, Interpack, Drinktech, AIPIA, Brouvibelle ect.)events, webinars , seminars, One-One, executive interviews, round table meetings to help generate leads and increase the revenue. Managing the projects end to end crate a roadmap to support the sales. Using salesforce and sugar crm and Hubspot for the project management platforms.
• Indego Consulting, Focus on business development, marketing events and channel development for a client set globally. Develop sales and Marketing plans and do the execution. Organize Internatinal and partner events, exhibitions, product launches. Build the internal and external team and execute the events in BANT criteria. (Budget Authority Need, Time Scale). Implemented channel programs to push market for new / strategic products. Sales Push campaigns/bundles, trainings/launches. Example of the clients: TourMedical, UNHRC, Danish Refugee Council, Bahceci
• Verizon UK, Cloud Suite CaaS Business Development Manager, Representing Terremark and Verizons industry leading solutions and sell directly to the customer with the Account manager, Strategic Partner Manager and the technical team. Close the largest and global Cloud ComputIng EMEA with the Enterprise customer worth $2,5M TCV. Caas and SaaS solutions to bundle and represented to customer to move to Capex to Opex model to reduce to cost and increase the revenue. Double pipeline in 12 months with 80% close rate. Example: Delphi automotive systems
• At&t UK, Cloud solution Manager, Act as a Cloud subject matter expert for Enterprise ERP segment for the SaaS (MicrosoL, Oracle, Sap). Archives 110% signing targets. Build up new 25 customers. Planed and execute the EMEA roadshows, events executive meetings, C-level meetings to create new customer. Example: Subsea 7 Submarine Systems
• IBM UK, Strategic Sales and Marketing Partner Manager for Oracle EMEA, Responsible for all new/renewal/co-sell deals in license SaaS with IBM platform in Middle East & Africa Region's and Small Medium Accounts in partnership with Account Managers, via Channel Sales Partners.
• IBM Marketing Manager EMEA planning execution of events, campaigns and project management. Exceed Sales revenue targets 120% with the system Integrators. Achieved EMEA the No 1 territory for revenue generation with double digit growth. Increased sales 17% YoY through co-sell. Responsible for SOX and Business Conduct. Increased average deal sizes by 20% with solution selling with professional services and IBm finance. IBM EMEA Thank You Award and WW Outstanding Performance Award and selected. Received EMEA awards between years and work in industry events.
• ISV and EMEA Partner Manager. Responsible for Sales, Marketing Management of the selected ISV s Small Medium Business (SMB) Channel including MicrosoL Partners. Responsible for Channel development from sales and marketing projects, events as a Single Point of contact. Winback 12 contracts from MicrosoL. New 20 ISV s to recruit in the North Region. Increased average deal sizes by 60%. Created / Managed local programs events on global GTM strategies which were recognized as Best Practices in WW level. Frontline Consultancy, Mysis Banking systems, Harlosh Insurance, Logo MicrosoL Turkish Distributor has been the most impressive partners to grow the incremental revenue 27%.
• IBM EMEA Event manager. Responsible for $ 5 M budget to across multiple brands kick off meetings, events, PR activities comm plans with partners and also new product launch roadshows. Managing IBM EMEA marketing activities, engage with the sales team and collaborate with each country in EMEA with a winning marketing plan.

• IBM National Excellency EMEA
• IBM Leadership Award
• IBM WW Achievement Award
• IBM Top Blue Women top talent
• Software SME Special Management Award (twice)

CIM Marketing Certification

Passion for swimming long distance in the openwater all around world !