MUBARAK ALI AMEER SULTHAN

• Developed and implemented sales and marketing strategies, ensuring long-term sustainability through indicators including Total Available Market (TAM), Serviceable Addressable Market (SAM) and Share of Market (SOM).
• Executed promotional events, enhancing public awareness of new products.
• Developed, implemented and monitored digital marketing campaigns including research, advertising and public relations efforts to ensure adequate growth and expected results.
• Fostered strong relationships with key clients for business growth.
• Provided management and leadership expertise to coordinate sales efforts, leading a successful, engaged and motivated team to exceed departmental goals by 130%.
• Refined and implemented processes to amplify lead generation and qualification.
• Created compelling sales pitches to attract potential customers.
• Set ambitious sales targets to motivate team members.
• Attended international trade shows, broadening network and industry knowledge.
• Oversaw daily sales operations, ensuring efficient workflow.

• Understood store goals and used upselling and cross-selling techniques to achieve targets.
• Facilitated sales training sessions for improved team performance.
• Nurtured leads into successful conversions, boosting overall sales figures.
• Dealt with customer queries effectively, maintaining high quality service standards.
• Highlighted product features and benefits in line with customer needs, securing high-value sales.
• Yielded higher sales revenue through upselling techniques.
• Generated leads to increase potential business opportunities.
• Warmly greeted customers to establish positive first impressions, enhancing in-store experiences.
• Kept product knowledge up-to-date by attending regular training to deliver reliable information with confidence.
• Assisted customers with product returns, converting refund requests into exchange opportunities to maximise store revenue.

Key Account Manager – B2B Telecom & SaaS Sales (Etisalat Project)

• Led B2B sales of Etisalat business solutions including internet leased lines, Office 365, cloud storage,
• PABX systems, managed Wi-Fi, IoT products, and enterprise postpaid mobile plans across the UAE.
• Generated qualified leads through cold calling, outbound prospecting, and digital outreach.
• Delivered telecom and SaaS demos to CXOs, driving high-value deal closures.
• Managed full sales cycle from lead generation to onboarding and account expansion.
• Maintained 95%+ client retention via strategic account development and upselling.
• Collaborated with technical teams to deliver customized communication infrastructure.
• Tracked KPIs and forecasts using CRM tools, ensuring data-driven performance reviews.
• Awarded 'Best Key Account Manager' (2022) and 'Best Digital Sales Award' (Oct 2022 – Oct 2024).
• Honored as 'Best Employee' for 30 consecutive months (May 2022 – Oct 2024) for 350% target achievement.
• Maintained top-performer status every month during tenure.

• Saved costs by effectively negotiating vendor prices, terms of sales and service agreements.
• Interfaced with customers, determined needs, provided recommendations and up-sold services.
• Retained existing customers and substantially grew customer base, product line and sales volume.
• Increased year-on-year sales by 180%, implementing strategic business growth and retention initiatives.
• Managed sales team budgets and payroll.

• Maximized business potential by providing excellent customer service and ensuring 95% client retention.
• Managed business development initiatives by developing impactful customer relationships and executing benefit-orientated presentations to increase revenue.
• Accounted for all inventory and ordered new stock.
• Earned numerous recognitions for exceptional customer service.
• Increased revenue by acquiring new customers and determining needs to offer relevant products.
• Built lasting relationships with clients through customer service interactions.
• Resolved customer concerns promptly to maintain satisfaction.
• Utilized professional sales techniques to persuasively communicate with clients.
• Cross-sold complementary products and services to customers.