Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Massimo Tarquini

Rome

Summary

Accomplished and driven Salesforce specialist with over five years of experience in designing, development , integration and configuration of the CRM platform for Saas companies.

Past experiences in Sales & Marketing have helped me quickly understand business requirements while relating to the struggles of end-users. It’s these qualities, coupled with my robust Salesforce knowledge that make me invaluable to any team.

Overview

9
9
years of professional experience

Work History

Senior Salesforce Specialist

Userlane
10.2021 - Current
  • In charge of designing, building and delivering tailored Salesforce solutions for various business departments using Salesforce and other connected technologies (Pardot, Outreach, Pandadoc, DialPad, ZoomInfo, Calendly, Lusha)
  • Led the Pardot implementation project
  • Built an Apex web service to help Product Team connect their third party app to Salesforce
  • Built an Apex web service with Calendly using webhooks to push meetings into Salesforce
  • Built a highly custom quota solution which helped AEs track their quarterly achievement against their given quota
  • Streamlined end users’ requests by creating a custom REST API with Jira to allow them to directly create tickets from within Salesforce
  • Helped the Sales team improve conversion rate by building a custom Apex callout with ZoomInfo to automatically enrich inbound leads
  • Automated the creation of LinkedIn Lead Gen leads in Pardot by building a custom integration that leveraged webhooks, platform events, and Apex callouts.
  • Optimized the process of webinar’s management for the Marketing team by developing a custom integration between Zoom and Pardot

Salesforce Specialist

Clarity AI
04.2023 - Current

• Responsible for the whole Salesforce as well as its integrations (Salesloft, Cognism, Gong, LinkedIn SN, IronClad) maintenance and development.

• Designed and implemented an Apex callout enabling seamless integration between Salesforce and the Clarity AI app. This integration streamlined the process of launching trial accounts within the Clarity AI app, resulting in a significant reduction in user clicks

Senior Salesforce Developer

Lano
09.2022 - 03.2023
  • Built an Apex web service to connect with Leeway by using webhooks in order to push signed contracts’ details into Salesforce
  • Developed a REST API call out with Lano external system to pass Salesforce data
  • Integrated all the website’s forms into Salesforce by developing an Apex web service
  • Built an Apex web service with Typeform to push NPS survey responses into Salesforce

Salesforce Specialist

The American University Of Rome
12.2019 - Current
  • Command of the entire Salesforce instance of the university as well as its integrations(Informatica Cloud, Pardot, Target-X, FormAssembly, SMS Magic)
  • Generate ad hoc reports and dashboards in Salesforce to assist towards the objectives of the Admission & Financial Aid offices
  • Design & maintain marketing automation assets in Pardot to generate and nurture more qualified students(forms,form handlers, email templates, Engagement studios)
  • Document and promulgate the enhancements of new features/processes within the CRM

Senior Salesforce Technical Lead Consultant

Ferrilli Consulting
03.2021 - 09.2022
  • Lead the technical EDA implementations, from requirements gathering through solution design as well as development and ultimately delivery
  • Work closely with higher ed clients in delivering customized solutions and act as the primary escalation point for technical inquiries

Senior Salesforce Specialist

Sellics
03.2021 - 03.2022
  • Worked in the RevOps team by customizing Sellics SFDC landscape and its third-party applications (Chargebee, Docusign, Outreach, StrikeDeck) declaratively or via Apex code
    • Migrate existing workflows rules to streamlined Flows and Apex triggers
    • Design reports and dashboards for the Sales Team in order to track metrics and KPIs
    • Disseminate knowledge of the SFDC platform and educate/enable end-users (60) on how to harness its full potential

Senior Salesforce Administrator & Developer

UNHCR
07.2020 - 03.2021
  • Solo Admin/developer in charge of developing and maintaining UNHCR Salesforce instance( built on NPSP as well as Unicorn package) via declarative tools as well as custom code
  • Maintain and produce all the support documentation (end-user guides, system release notes, tracking bugs, enhancements and features)
  • Executing data migration and ensuring data quality work by extracting the desired information using SOQL via Workbench
  • Support, train and coach end users of the application (40 users); empower them to use Salesforce by following the best practices

Salesforce Developer

Greenpeace
02.2019 - 01.2020
  • Responsible for collating Product Owners' requirements, translating them into technical user stories in JIRA, testing them and deploy them to production via Change Sets
  • Work along the data migration specialist to coordinate the extraction of the CRM data from the legacy system to Salesforce via Data Loader or Workbench
  • Configure the entire Salesforce instance for Greenpeace Italy single-handedly (Role hierarchy, Process Builder, Workflow, Flows, Validation rules, Custom Fields, Reports & Dashboards, Triggers)
  • Administer additional third-party applications (Engaging Network, Tableau)
  • Assist in training and disseminating knowledge among end users(30)

Owner

MT Fitness
01.2015 - 12.2021
  • Issa certified personal trainer
  • Design one on one sessions as well as online plans for 20+ upscale clients
  • Massive usage of social media marketing to buttress brand awareness and as a consequence I was able to branch out to other upscale cities in USA
  • Set up an online community for clients where they could engage with each other, share transformations pictures and consequently gain more motivation
  • Changing people's lives daily !

Customer Success Representative

AppDynamics
05.2018 - 08.2018
  • Worked with the DUTCH market(55 accounts) to ensure the renewal of our existing customers
  • Augmented an outreach in my designated customer base via phone calls, on site meetings, emails, LinkedIn SalesNavigator
  • Managed and documented all the details of the renewal in Salesforce(logged in sales activities, cases, created quotes for to the customer, optimized web-to-lead process)
  • Designed Salesforce reports & dashboards to monitor sales performance

Sales Intern

Bancroft Automotive Consulting
08.2016 - 08.2017
  • Command of social media platforms to generate new leads (Twitter, LinkedIn Sales Navigator, Instagram, Facebook)
  • Reached out to existing customers for cross selling/ upselling opportunities
  • Scheduled, prepared and conducted on-site client presentations
  • Helped develop client relationships and retain existing clients
  • Completed other tasks as assigned

Education

Bachelor of Science - Marketing

Palm Beach Atlantic University
West Palm Beach, FL
07.2017

Skills

  • Languages: Apex, SQL, HTML, CSS, JavaScript
  • Project management tools/Devops: Jira, SCRUM, Confluence, Copado, GIT/GitHub, Bitbucket
  • BI tools: Advanced MS Excel
  • Marketing automation tools: MCAE(aka Pardot)
  • CPQ tools: Chargebee
  • Sales Engagement tools: Outreach, Salesloft
  • Other tools/applications: Informatica Cloud, Data Loader, Workbench, Form Assembly, VS Code, Postman

Accomplishments

  • Certifications: 9x Salesforce Certified (AI Associate, Sharing and Visibility Architect, Education Cloud Consultant, Pardot Specialist, Platform Developer I, Sales Cloud Consultant, Advanced Salesforce Administrator, App Builder, Salesforce Administrator), Copado Certified Administrator
  • Guest Speaker at Automation Hour
  • Former professional soccer player

Timeline

Salesforce Specialist

Clarity AI
04.2023 - Current

Senior Salesforce Developer

Lano
09.2022 - 03.2023

Senior Salesforce Specialist

Userlane
10.2021 - Current

Senior Salesforce Technical Lead Consultant

Ferrilli Consulting
03.2021 - 09.2022

Senior Salesforce Specialist

Sellics
03.2021 - 03.2022

Senior Salesforce Administrator & Developer

UNHCR
07.2020 - 03.2021

Salesforce Specialist

The American University Of Rome
12.2019 - Current

Salesforce Developer

Greenpeace
02.2019 - 01.2020

Customer Success Representative

AppDynamics
05.2018 - 08.2018

Sales Intern

Bancroft Automotive Consulting
08.2016 - 08.2017

Owner

MT Fitness
01.2015 - 12.2021

Bachelor of Science - Marketing

Palm Beach Atlantic University
Massimo Tarquini