Summary
Overview
Work History
Education
Skills
Languages
Certification
Additional Information
Timeline
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Mridul Mohan

Mridul Mohan

Edinburgh

Summary

Highly motivated and diligent digital marketing professional with an open-minded attitude. Excel at creating a dynamic and encouraging work environment. Have experience in marketing accrued through real-world business practice. Recently completed Master of Science in Digital Marketing with distinction from Heriot-Watt University, Edinburgh. Currently building a digital marketing portfolio with 7+ months of experience at Balanced Impact conducting comprehensive digital marketing audits and optimization strategies. Strong analytical abilities and technical knowledge in SEO, Google Analytics, CRO, and social media marketing. Eager to leverage well-rounded digital marketing expertise and analytical mindset into a full-time role as a Google Analytics analyst or similar position.

Overview

7
7
years of professional experience
1
1
year of post-secondary education
1
1
Certification

Work History

Marketing executive

Balanced Impact
Edinburgh
05.2023 - Current
  • Conducted comprehensive digital marketing audits and reviews for major domestic & international clients across multiple industries and business models.
  • Completed in-depth analysis across key digital marketing channels: Inbound marketing audits analyzing backlinks and content optimization
    Conversion rate optimization reviews of website funnels
    Keyword research for SEO opportunities
    Google Analytics account setup audits and reporting.
    SEO efforts including on-page content reviews & dynamic page titles and meta description optimization
    Social media audits reviewing engagement metrics and strategies
  • Delivered polished slide deck presentations and reports with management summaries, recommended actions, competitor analysis, and supporting data to client leadership.
  • Currently expanding skills in newer areas of focus: Learning Google Analytics 4 implementation, reporting and dashboard building on Looker studio.
    Developing paid search and paid social media advertising analysis using Google Ads and Meta Business Suite (limited experience but actively building skills)
    Conducting technical website reviews including site crawls and indexation Getting started with Google Tag Manager for implementation tracking
  • Utilized tools including Google Analytics 4, Search Console, Ahrefs, Keyword Planner, and True Social Metrics.


Co-Founder

New Age Pilgrim
Sikkim, India
09.2018 - 06.2022
  • Led guided high-altitude trekking expeditions for domestic and international clients.
  • Digital and traditional marketing. Established and handled the online presence of New Age Pilgrim from its website and social handles
  • Website development on the Square Space platform and Content writing for all online outreach channels
  • Video Editing On DaVinci Resolve
  • Handled marketing, business development, client relations and other business operations. www.newagepilgrim.com

Education

Master of Science - Digital Marketing

Heriot-Watt University
Edinburgh
09.2022 - 08.2023

Certificate Programme In Digital Marketing - Digital Marketing

Department of Management Studies, IIT Delhi
Delhi
03.2023 - 09.2023

Bachelors of Commerce ( Hons. ) - Commerce

Shri Ram College Of Commerce, University Of Delhi
Delhi
07.2015

Skills

  • Digital marketing strategy and optimization
  • Google Analytics implementation and reporting
  • Data analysis and visualization
  • SEO/SEM best practices
  • Social media marketing
  • Content review and optimization
  • Digital audits and competitive analysis
  • Backlink analysis and Keyphrase market research

Languages

English, Hindi
Native language
English
Native

Certification

Basic and Advance Mountaineering Certificate,

Himalayan Mountaineering Institute, Darjeeling, India.

A grade, recommended for expeditions

Additional Information

Digital Marketing, Marketing, History, Human behaviour and conflicts, Mountaineering, Long distance motor bike touring

Timeline

Marketing executive

Balanced Impact
05.2023 - Current

Certificate Programme In Digital Marketing - Digital Marketing

Department of Management Studies, IIT Delhi
03.2023 - 09.2023

Master of Science - Digital Marketing

Heriot-Watt University
09.2022 - 08.2023

Co-Founder

New Age Pilgrim
09.2018 - 06.2022

Bachelors of Commerce ( Hons. ) - Commerce

Shri Ram College Of Commerce, University Of Delhi

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