Mounib Oualaeddine Laouar

Company Overview: El-Imtiyaz is one of Algeria's top four private educational institutions, serving 2,300 students across eight locations with 350 employees.

• Managed the school's digital marketing strategy, ensuring brand consistency, optimising customer experience, and enhancing customer loyalty and engagement across touchpoints to support business and social development.
• Conducted qualitative and quantitative analysis to uncover market trends and customer behavior for a more customer-centric targeted approach, increasing enrollments by 17% across an 8 locations network.
• Led competitor analysis efforts, planned and executed data-driven digital campaigns leveraging my commercial awareness and strategic thinking, and monitored engagement and reach for constant adjustments.
• Collaborated cross-functionally to develop new service offerings and sales processes that improve customer experience and commercial outcomes, utilising performance metrics and data-driven insights to refine results.
• El-Imtiyaz is one of Algeria's top four private educational institutions, serving 2,300 students across eight locations with 350 employees.

Overview: Specialised in advertising and CRM strategies, enhancing customer engagement and retention.

• Provided tailored solutions such as sales funnels and website creation, as well as CRM and personalised automation strategies, utilising data-driven decision-making to enhance customer engagement, retention, and conversion.
• Managed client relationships by delivering copywriting, social media advertising, and audience segmentation through Facebook ads, driving customer engagement.
• Attended sales meetings with potential clients to pitch services following a targeted cold outreach email campaign, utilising presentations, pitch decks, and Loom for an effective communication aligning with their goals.
• Used performance insights (CVR, CLV, ROAS, CPA, CTR) to achieve clients' retention, through constantly optimising their results and ROI innovatively with a passion for customer success and care.