MOSHOOD AYODEJI LAWAL
DIGITAL MARKETER
Bedford
Summary
Dedicated Sales/Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
8
8
years of professional experience
1
1
year of post-secondary education
Work History
Digital Marketing Executive
POLARIS BANK LTD
07.2021 - 07.2022
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Leveraged MailChimp to implement email campaigns and monitor performance.
- Created and distributed monthly SEO reports that captures site traffic, goals and KPIs.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Continually maintained and improved company's reputation and positive image in markets served.
- Conducted market research to identify new opportunities and target markets.
- Improved website visibility through development and implementation of SEO strategies.
Customer Relationship Manager
POLARIS BANK LTD
01.2015 - 07.2021
- Open new current, savings and term deposit accounts with emphasis on Businesses
- Market the bank’s risk asset products: loans, overdrafts, advances to eligible customers and profiles them with adequate consideration of the bank’s Risk Acceptance Criteria (RAC)
- Complete credit and loan documentation after ensuring the bank’s standard is met
- Managing customer enquiries
- Reinforced established quality control standards and followed procedures for optimal customer interactions.
- Built partnerships with diverse internal teams and sales, finance, and operations departments to streamline processes.
- Developed and implemented standards for staff to provide consistent service to customers.
- Educated customers on available options and processed purchases.
- Made customers aware of current and new programs and services.
Education
B.Sc. - Accounting
KWARA STATE UNIVERSITY
M.Sc. - Digital Marketing
UNIVERSITY OF BEDFORDSHIRE
07.2022 - 09.2023
Professional Diploma - Digital Marketing
Digital Marketing Skill Institute UKPRN: 10091103
04.2001 -
Skills
Upselling & Cross-SellingMicrosoft Office ProficiencyMarketingRelationship Management
Client communication
Brand development
Product development
Campaign management
Critical Thinking
Timeline
M.Sc. - Digital Marketing
UNIVERSITY OF BEDFORDSHIRE
07.2022 - 09.2023
Digital Marketing Executive
POLARIS BANK LTD
07.2021 - 07.2022
Customer Relationship Manager
POLARIS BANK LTD
01.2015 - 07.2021
Professional Diploma - Digital Marketing
Digital Marketing Skill Institute UKPRN: 10091103
04.2001 -
B.Sc. - Accounting
KWARA STATE UNIVERSITY