Morgan Morton
Cardiff
Summary
Public Relations professional with a Master's in Global Governance and a Bachelor's in Journalism, blending strategic insight with a strong editorial instinct. Skilled in media liaison, storytelling, copywriting, and digital campaign strategy, with a track record of turning complex ideas into clear, engaging narratives that elevate brand presence.
Overview
7
7
years of professional experience
1
1
Certification
Work history
Senior Campaign Executive
Working Word
01.2022 - 12.2025
- Developed and executed content strategies for social media platforms, utilizing analytics to track engagement rates.
- Delivered integrated PR campaigns for clients including including Principality Building Society, Welsh Water, and The Open University in Wales, driving measurable increases in media coverage and audience engagement.
- Enhanced press materials, designed a comprehensive media kit, and developed strategic marketing collateral to maximize impact and drive engagement during campaign launches.
- Utilized advanced digital advertising tools to elevate campaign performance, securing prestigious CIPR awards and boosting brand awareness by 30% within key target demographics.
- Coordinated several projects from initial concept to delivery while adeptly managing timelines and budgets throughout each project.
Co-Creator
Presenting Individual Identities
04.2021 - 07.2021
- Successfully conducted and managed interviews, ensuring alignment with the director's artistic vision while amplifying diverse identities and narratives, contributing to a more inclusive storytelling approach.
- Contributed to team brainstorming sessions, fostering creativity and innovation.
- Optimized project efficiency by coordinating with the team to assess scale and align objectives, resulting in streamlined workflows and clearer narrative goals.
- Strengthened media analysis reports by synthesizing empirical evidence, scientific research, and real-world insights, improving the accuracy and impact of strategic communications.
Content Editor
The Race Council - The Windrush Project
10.2019 - 08.2020
- Contributed to project development by participating in creative meetings, assisting in idea generation, and helping define clear project deadlines.
- Improved storytelling and audience retention by evaluating and selecting scenes based on pacing, entertainment value, and continuity.
- Enhanced film quality by reviewing and editing footage, selecting the best combination of visuals, sequencing, and timing to create compelling narratives.
- Trimmed film segments to specified lengths and reassemble segments in sequences that presented stories with maximum effect.
Copy Writer
Matrix Solutions
06.2019 - 08.2019
- Provided targeted editorial feedback, helping the writer refine their work while maintaining their unique voice.
- Collaborated closely with the writer to enhance storytelling while ensuring accuracy, clarity, and grammatical precision.
- Edited and refined a 60,000-word fiction piece, improving readability and contributing to a 20% increase in novel sales.
- Adapted writing style to suit various platforms and audiences.
- Researched current events and news items to fact-check and verify sources.
Education
Bachelor's Degree - Journalism and Mass Communication
University of South Wales
Master's Degree - Global Governance
University of South Wales
Skills
- Copywriting
- Social Media Management
- PR Strategies
- Evaluation and analysis
- Media Liaison
- Content Creation
- Strategic Digital Advertising
- Account management
- Influencer relationship-building
- Event planning
Certification
Certificate in Leadership Communication
Google Ads Certification
Affiliations
- Travelling
- Film and TV
- Illustration and Graphic design
- Photography
- History and Pop Culture
Timeline
Senior Campaign Executive
Working Word
01.2022 - 12.2025
Co-Creator
Presenting Individual Identities
04.2021 - 07.2021
Content Editor
The Race Council - The Windrush Project
10.2019 - 08.2020
Copy Writer
Matrix Solutions
06.2019 - 08.2019
Bachelor's Degree - Journalism and Mass Communication
University of South Wales
Master's Degree - Global Governance
University of South Wales