Monike Danville
Spalding ,Lincolnshire
Summary
I am a dedicated digital professional with over six years of experience in web and content management. I specialise in creating, maintaining, and optimising high-performing website content that aligns with brand goals, enhances user experience, and exceeds organisational expectations.
Thriving in dynamic and fast-paced environments, I bring a meticulous, organised, and detail-driven approach to every project. My experience spans managing large volumes of content, improving site structure and usability, and ensuring consistency across digital platforms. I excel at collaborating with cross-functional teams, meeting tight deadlines, and adapting quickly to new tools and technologies.
With a strong analytical mindset and a passion for continuous growth, I am committed to delivering high-quality digital output while identifying opportunities to enhance online performance. As an enthusiastic team player and problem-solver, I contribute positively to organisational success and take pride in driving impactful, user-focused digital experiences.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Content and SEO executive
SAGA Money
London
10.2024 - Current
- Conducted basic keyword research to support SEO optimisation.
- Followed editorial calendars to meet deadlines while maintaining high content quality.
- Produced well-structured drafts supported by detailed research and thorough proofreading.
- Improved brand visibility by writing clear, engaging marketing copy to promote products and services.
- Ensured consistency in style, fonts, imagery, and tone across all produced content.
- Optimised written content for SEO by applying effective keyword placement and related techniques.
- Built, proofread, and edited over twelve articles per week, ensuring clarity of message and timely publication.
- Edited content produced by other writers or team members, elevatingoverall quality of published work.
- Generated new content ideas to expand SAGA Money’s digital content library.
Content CMS Executive
SAGA Magazine
London
08.2024 - 10.2024
- Migrated over 2000 Articles from Saga’s Wordpress platform to their Sitecore Platform rebuilding pages and content.
- Established key relationships with stakeholders, contributing towards long-term success.
- Proofreading all content before publishing
- Upheld brand reputation for safety by consistently monitoring and moderating online discussions.
- Maintained high quality of online content by reviewing and approving user-generated material.
- Utilised social media tools for effective moderation of various platforms.
- Adapted writing style to various target demographics, broadening reach of content produced.
- Increased website traffic through regular blog posts and articles.
Content & CRO Executive (Sitecore)
SAGA Insurance
London
04.2024 - 08.2024
- Used my knowledge of Conversion Rate Optimisation to propose ways SAGA’s online customer journey could be improved and optimised.
- Supported delivery of improvements from planning and briefing through to development, QA, and analysis in collaboration with IT teams.
- Supported planning, delivery, and forecasting of CRO programme, ensuring deadlines were met and mitigating risks or changes throughout.
- Used Sitecore to build articles forSAGA Insurance team, including designing page layouts and using HTML to create or fix issues.
- Accurately migrated pre-written articles and creative assets onto SAGA Sitecore platform.
- Scheduled content changes in CMS for SAGA Insurance domain.
- Ensured all content was delivered on time and published correctly..
- Communicated effectively with internal teams to resolve site amendments and bugs.
- One of my published articles: Keeping Your Car Cool in Summer (SAGA) – published on SAGA website.
Web and Content Manager
Lemonade Dolls
City of London
07.2023 - 04.2024
- Managed day-to-day operations of website and its content.
- Produced weekly blog posts.
- Ran performance reports and analysis to support decision-making.
- Assessed new website changes regularly and deployed updates to meet both user-facing and back-end requirements.
- Tested new software packages for web operations to replace outdated applications.
- Allocated teams, resources, and calendar time for individual projects.
- Monitored website performance and proactively resolved issues.
- Identified and addressed interoperability requirements.
- Worked closely with SEO teams to improve search engine rankings.
- Led brainstorming sessions that generated innovative content ideas.
- Proofread and edited all articles to ensure error-free publication.
- Coordinated editorial calendar planning meetings, ensuring timely delivery of digital assets.
Content and web manager
Mermaid Island
Brighton, Brighton and Hove
05.2019 - 07.2023
- Managed day-to-day running of all sites, including Shopify e-commerce store and WordPress website/blog.
- Achieved high user satisfaction through carefully curated content.
- Developed comprehensive content strategy to improve customer engagement.
- Performed regular audits of website content to ensure information remained accurate and up to date.
- Liaised with industry influencers to increase online outreach.
- Led brainstorming sessions that generated innovative content ideas.
- Utilised CMS tools effectively to streamline workflow processes.
- Monitored analytics to gauge content performance and adjust strategy accordingly.
- Maintained consistent tone and style across all digital platforms in line with company guidelines.
- Developed editorial calendar to streamline content production and distribution.
- Prioritised tasks effectively under tight deadlines, ensuring timely delivery of projects.
- Enhanced brand visibility by creating engaging and high-quality web content.
Web Support Assistant
Harley Medical Group
London, City of London
08.2014 - 05.2019
- Arranged meetings to enhance cross-departmental communication.
- Liaised with other departments to streamline procedures and minimise workflow redundancies.
- Revamped outdated web pages with modern designs and updated information.
- Managed third-party relationships for guest blog posts and external partnerships.
- Edited web copy for clarity, grammar, and accuracy prior to publication.
- Optimised SEO strategies, resulting in improved organic search performance.
- Utilised CMS tools effectively to streamline workflow processes.
Education
Software Developer 12 Week BootCamp - Information Technology
QA Higher Education (Training Provider)
04.2023
BTEC Business Marketing and ICT - Business and IT
Tower Hamlets College
Bachelor of Science - Criminology
University of East London
High School Diploma - GCSE's
Raines Foundation Independent School
Skills
- Quick Learner
- Passion for Technology, IT Literate
- Good Interpersonal and team working skills
- Collaborative approach to work and keen problem solver
- High Analytical Capability
- Mentoring
- Outstanding Verbal and Written Communication skills
- Management and Project Delivery
- Strategic visioning
LANGUAGES
British
Native
Certification
- Certified Project Management Professional
Personal Information
Timeline
Content and SEO executive
SAGA Money
10.2024 - Current
Content CMS Executive
SAGA Magazine
08.2024 - 10.2024
Content & CRO Executive (Sitecore)
SAGA Insurance
04.2024 - 08.2024
Web and Content Manager
Lemonade Dolls
07.2023 - 04.2024
Content and web manager
Mermaid Island
05.2019 - 07.2023
Web Support Assistant
Harley Medical Group
08.2014 - 05.2019
Software Developer 12 Week BootCamp - Information Technology
QA Higher Education (Training Provider)
BTEC Business Marketing and ICT - Business and IT
Tower Hamlets College
Bachelor of Science - Criminology
University of East London
High School Diploma - GCSE's
Raines Foundation Independent School