Driven and highly motivated marketing professional focused on achieving outstanding results for businesses through creative content strategy and campaign/project management skills. Looking to develop my experience and skill set in a fast-paced team.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work history
Content and Innovation Manager
Publicis Media
London
01.2024 - Current
Delivered successful editorial campaigns for UK and global clients across a range of sectors, including retail, healthcare, non-profit and tourism/transport.
Managed projects and responded to briefs at a senior level to deliver bespoke content solutions to a range of clients.
Pitched creative and content services to drive business revenue while achieving key client business goals.
Pioneered the ideation and development of new, innovative marketing products to expand our team's offering across the wider business.
Content Planner
Bunnings
Sydney
08.2022 - 07.2023
Successfully delivered multimedia marketing strategy across Australia and New Zealand driving brand visibility and consumer engagement.
Planned and managed Bunnings Magazine (Australia’s 4th largest magazine - 1.74M readers/month) achieving a 15% YoY growth during my tenure and an average sales uplift of 30% for advertisers.
Ensured adherence to strict deadlines, comprehensive reporting and revenue maximisation.
Cultivated a high-performing team through the management and supervision of our content coordinator.
Facilitated productive communication between marketing and magazine stakeholders to strengthen partnerships.
Content Coordinator
Medium Rare Content Agency/Bunnings
Sydney
09.2021 - 07.2022
Strengthened stakeholder relationships and client partnerships
Skilfully coordinated photo and video production
Achieved consistent adherence to monthly print deadlines, ensuring key sign-off procedures were met.
Account Manager
Search It Local (PPC & SEO Agency)
Sydney
04.2021 - 09.2021
Achieved significant digital growth for over 100 SMEs (ecommerce, healthcare, legal, finance, and trade businesses) by implementing effective digital marketing, copywriting, website optimisation and SEO.
Excelled in account management, maintaining strong client relationships by providing regular progress reporting and training sessions.
Consistently reached KPIs of improved client search rankings and leads
Education
Bachelor of Media - Public Relations and Advertising
The University of New South Wales
Sydney, Australia
01.2019 - 05.2022
Skills
Content Strategy
Pitching and sales
Digital marketing campaigns
Publishing
SEO
Stakeholder engagement
Campaign and project management
Product development
People management, supervision and training
MS Office
Editing and proofreading
Timeline
Content and Innovation Manager
Publicis Media
01.2024 - Current
Content Planner
Bunnings
08.2022 - 07.2023
Content Coordinator
Medium Rare Content Agency/Bunnings
09.2021 - 07.2022
Account Manager
Search It Local (PPC & SEO Agency)
04.2021 - 09.2021
Bachelor of Media - Public Relations and Advertising