Accomplished professional with expertise in strategic sales and business development, specialising in high-value tender management exceeding 1 billion Saudi Riyals. Proven track record in client acquisition and relationship building, adept at crafting and executing go-to-market strategies. Skilled in P&L forecasting, financial modelling, and Salesforce & Pardot implementation. Demonstrated ability in project governance, delivery, and stakeholder engagement with C-level advisement. Proficient in contract negotiation, deal structuring, team leadership, and performance coaching. Committed to driving business growth through innovative solutions and strategic partnerships.