MOHID BIN AMIR
Didcot,Oxfordshire
Summary
Strategic and results-oriented Marketing Strategy & Operations professional with a proven ability to lead complex initiatives across vast multiple regions. Experienced in budget governance, financial forecasting, KPI and performance framework development, risk management, cross-functional governance, and marketing analytics strategy. Known for driving operational excellence, enhancing compliance standards, and enabling data-driven decision-making at senior leadership levels.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
MELA Contributions and MC Analytics
Ericsson Ltd.
Reading, Berkshire
04.2025 - Current
- Led the development of measurement frameworks for MELA Marketing, Communications & SCR’s flagship strategic programs (CSP, Mission Critical Networks, and European Connectivity), aligning KPIs across Marketing, Communications, and S&CR, and establishing performance targets to showcase program impact to the business through regular performance reports.
- Owned the Marketing and Communications analytics strategy for Europe and Latin America, overseeing database health, operational analytics, integration of multiple data sources, use of AI in analytics, and the development of measurement frameworks to drive business insights and performance improvements.
- Created and managed the budget governance framework for the MELA Marketing, Communications & SCR unit, driving strategic budget allocation, accurate forecasting, correct cost booking, and regular budget performance reporting for programs and units.
- Developing framework for extracting actionable insights through deep data analysis, optimizing marketing strategies resulting in significantly boosting campaign reach by 7% and engagement rates by 0.5%.
- Co-owned the rollout and adoption of the Optimizely (CMP) platform for MELA Marketing, Communications & SCR, leading technical setup, internal collaboration spaces, stakeholder training sessions, and ongoing support, achieving a 78% adoption rate across the unit by Q1.
MELA Contributions and MC Compliance
Ericsson
Reading, England
02.2024 - 02.2025
- Co-led the coordination and execution of the MELA Marketing, Communications & SCR strategy and planning, creating detailed project plans, aligning cross-unit priorities (BAs, GF, and M&C Units), and optimizing performance outcomes through proactive collaboration.
- Created and managed the budget governance framework for the MELA Marketing, Communications & SCR unit, driving strategic budget allocation, accurate forecasting, correct cost booking, and regular budget performance reporting for programs and units.
- Achieved an average forecast accuracy of ~90% in 2024, peaking at 95% in Q3, and reduced unit underspend by 50% YoY, addressing a longstanding issue and improving overall financial discipline.
- Owned the management of the internal contributions process for MELA, overseeing 155 requests (highest among all E// units) and supporting 95 stakeholders across co-marketing, sponsorships, memberships, and donations in 2024. Introduced much demanded simplification measures for the process, in one particular case removing up to 3 layers of approvals yet keeping appropriate risk mitigation measures
- Led quarterly self-assessments of the contributions process in collaboration with compliance officers and MELA Business Control, testing 25 cases (15% of total requests) and driving a steady QoQ decline in process gaps, achieving 0 gaps by Q4 2024.
- Designed and led the governance structure for MELA Marketing, Communications & SCR, mapping information flows, creating forums for collaboration, and maximising operational effectiveness across teams.
- Developed and implemented the strategic risk framework for MELA Marketing, Communications & SCR, proactively mapping market-specific risks, establishing clear risk appetites, and driving mitigation strategies to safeguard operational and reputational integrity.
Marketing Operations and Programs Co-ordinator
Ericsson
Reading, England
07.2023 - 02.2024
- Led the roll-out of the contributions process across Europe and Latin America, delivering up to 20 targeted training sessions, defining governance structures, managing request workflows, and conducting regular self-assessments to ensure process adherence. Leading to high praise by external monitorship team for MELA MC SCR's contribution framework.
- Managed budget control, financial forecasting, allocation, and full PO lifecycle and invoice management for MELA Marketing, Communications & SCR, ensuring accurate financial operations and governance.
- Owned the agency management process for MELA MC&SCR, defining a performance management framework, reporting on 26 agency partnerships, and conducting four end-to-end agency reviews, which improved collaboration and partnership effectiveness as stated by agencies and internal stakeholders alike.
- Owned the maintenance of the Ericsson Group Management System (EGMS) for MELA MC&SCR, ensuring all policies, directives, and operational descriptions were accurate, updated, properly documented, and accessible.
- Managed governance and compliance processes for MELA MC&SCR, providing regular updates to the team and ensuring operational processes were followed to maintain high compliance standards.
- Supported the Head of MELA Marketing, Strategy & Insights with the preparation and management of materials for key leadership engagements, including All Employee Meetings, Leadership Team Meetings, and Quarterly Business Reviews.
Compliance and Analytics Graduate
Ericsson
Reading, England
01.2023 - 07.2023
- Maintained high compliance standards across Marketing & Communications operations in Europe and Latin America, ensuring alignment with internal policies and external regulations.
- Assisted in the development and streamlining of marketing operations, supporting units across Europe and Latin America with strategic priorities and ensuring consistent governance implementation across the market area.
- Supported colleagues across Europe and Latin America in managing contributions processes (co-marketing, sponsorships, donations, and memberships), ensuring smooth approvals and process adherence.
- Monitored, reviewed, and followed up on the implementation of compliance recommendations, accurately documenting the approach, execution, and outcomes of all activities.
- Provided budget management, administration, and analysis support, collating and circulating regular financial updates for all Marketing & Communications units across Europe and Latin America.
- Formulated KPIs and assisted in dashboard development, enabling the effective measurement and reporting of marketing activities and performance across the region.
Connect Customer Care Advisor
Lloyds Banking Group
Glasgow, Scotland
07.2022 - 12.2022
- Performed telephony, digital and admin-based tasks to service customer queries.
- Took ownership of customer problems, solving them at first point of contact and escalating when required.
- Managed inbound customer calls relating to their accounts and products, keeping it simple and making it easier to do business.
Warehouse Operative
BookSource
Glasgow, Scotland
11.2021 - 07.2022
- Picked books for B2C and B2B orders exceeding targets.
- Undertaking stocktaking procedures in the beginning of the fiscal year
- Organizing returns and incoming shipments.
Co-Founder and Co-Owner
StuffedCo.
Lahore, Pakistan
01.2021 - 08.2021
- Company Overview: Instagram: StuffedCo.
- 700% return on investment in 5 months by selling export leftover stuffed toys at a discounted price.
- Formulating, Implementing and Evaluating Strategies to manoeuvre business within the marketspace.
- Interact with Customers, manage digital marketing, Manage Supply Chain, create content, organize sales.
- Instagram: StuffedCo.
Intern
DB Schenker
Lahore, Pakistan
06.2020 - 07.2020
- Participating in daily operations for supply chain firm.
- Analysing and filtering spreadsheets and interacting with clients.
Intern
Askari Bank
Lahore, Pakistan
06.2019 - 07.2019
- Tallying up of daily transactions in the bank.
- Participating in account opening procedures
- Managed incoming customer enquiries and coordinated with various teams across business to solve customers’ problems relating to banking products.
Salesperson and Marketing Content Creator
OwnIt
Lahore, Pakistan
11.2017 - 10.2018
- Converting leads into sales, interacting with diverse range of customers, handling customer queries.
- Create online marketing content for the brand.
- Organizing delivery logistics for the brand.
Education
MSc. - International Strategic Marketing
University of Glasgow
09.2021 - 09.2022
BBA - Marketing and Media
Lahore School of Economics
08.2017 - 06.2021
Skills
- Power BI
- Marketo
- Multilingual
- Budget Management
- Team building
- Problem-solving
- Google Analytics
- Hootsuite
- Microsoft Excel
- Python
- Microsoft Access
- SQL
- Microsoft Word
- PowerPoint
- SPSS
- Adobe Photoshop
- Sony Vegas Pro
- Adobe After Effects
- SharePoint
- Social analytics and reporting
- Digital analytics
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Certification
- Statistics and Mathematics for Data Science and Data Analytics, Udemy, 01/09/22
- The Complete SQL Bootcamp 2022, Udemy, 10/21/22
Languages
Urdu
Proficient (C2)
Punjabi
Proficient (C2)
English
Proficient (C2)
Hindi
Upper intermediate (B2)
Accomplishments
- MELA MC&SCR People choice of the year award winner 2023
Affiliations
- Mixed Martial Arts
- Movies & TV Shows
- Gaming
- Classical Literature
Timeline
MELA Contributions and MC Analytics
Ericsson Ltd.
04.2025 - Current
MELA Contributions and MC Compliance
Ericsson
02.2024 - 02.2025
Marketing Operations and Programs Co-ordinator
Ericsson
07.2023 - 02.2024
Compliance and Analytics Graduate
Ericsson
01.2023 - 07.2023
Connect Customer Care Advisor
Lloyds Banking Group
07.2022 - 12.2022
Warehouse Operative
BookSource
11.2021 - 07.2022
MSc. - International Strategic Marketing
University of Glasgow
09.2021 - 09.2022
Co-Founder and Co-Owner
StuffedCo.
01.2021 - 08.2021
Intern
DB Schenker
06.2020 - 07.2020
Intern
Askari Bank
06.2019 - 07.2019
Salesperson and Marketing Content Creator
OwnIt
11.2017 - 10.2018
BBA - Marketing and Media
Lahore School of Economics
08.2017 - 06.2021
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