MOHAMMED ADAM ALI

Led UK and international growth across GMV acquisition, retention, paid acquisition, content, supply, demand and

scalable growth strategy.

• Helped scale the business from £0 to £50M+ annual GMV and paid social to c. £300K/month.

• Led international paid growth expansion across Spain, Italy, France, Poland and the USA.

• Built marketplace growth systems across acquisition, content, supply, demand, retention and liquidity.

• Worked cross-functionally with Growth, Product, BD, Data, Content, Creative and Operations while scaling spend

from £1K/day to £10K-£15K/day+.

Joined as team member #10 and first marketer, building the early growth function before seed through to Series A and

extension rounds.

• Took the platform from around 20K users to 1M+ users.

• Introduced Meta ads and made paid social the company's primary acquisition engine.

• Reduced acquisition costs by 80% through creative testing, technical optimisation, offer design and customer

insight.

• Built an editing team producing 100+ ad creatives per week and developed GMV forecasting based on acquisition

velocity.

Led demand generation and paid growth for one of the UK's leading vintage kilo-sale businesses, focused on student

and events markets.

• Helped scale annual revenue from c. £300K/year to £1M-£1.2M/year and generate £3M+ revenue over 2-3 years.

• Built paid social into the primary acquisition channel for UK-wide event demand.

• Developed forecasting models for demand, ticket sales and event performance across cities from Edinburgh to

Southampton.

• Moved ticketing from Eventbrite to a custom website/backend to own data, remarket and re-engage customers.

Started a paid ads and growth agency at 20, working across 11+ industries including vintage, wholesale, events, apps,

e-commerce, real estate, aesthetics, B2B and local services.

• Generated £5M+ in client revenue, with c. £800K-£1M in bottom-line profit.

• Built acquisition systems across B2B, B2C, B2B2C, app, e-commerce, marketplace, SaaS and lead-generation

models.

• Scaled businesses from £0 to £50K-£100K/month.

• Developed offers, VSLs, landing pages, lead-generation funnels, creative systems and campaign testing

frameworks.