MOHAMMED NASEER AHMED
Riyadh
Summary
Results-driven commercial leader with over 25 years of experience across the Middle East, KSA, UK, and India. Proven expertise in leading sales and go-to-market strategies for Microsoft Dynamics 365 F&O and Business Central, as well as SaaS solutions in WMS, asset management, retail, and logistics. Skilled in managing enterprise sales cycles, fostering partnerships, and implementing technology solutions to enhance operational efficiency and drive growth.
Overview
26
26
years of professional experience
Work History
Commercial & Business Strategy Lead (SaaS & Microsoft ERP)
Oblige IT
06.2022 - Current
- Repositioned Oblige IT as SaaS and solutions provider, leading commercial development across UK, Middle East, and India.
- Led sales and business development for SaaS Asset Management, SaaS WMS, and B2B technology platforms.
- Drove enterprise sales cycles from prospecting to closing, enhancing revenue streams.
- Expanded Microsoft practice through sales of Dynamics 365 Business Central & F&O services in distribution and retail sectors.
- Built robust sales pipeline via direct enterprise engagement and channel partnerships.
- Collaborated with delivery teams to ensure successful project execution and client satisfaction.
- Increased Annual Recurring Revenue (ARR) by 12%.
Senior Distribution Manager
Zebra Technologies
07.2017 - 12.2022
- Delivered 300% business growth within 18 months by expanding into new markets and segments.
- Achieved 200% growth in previously underperforming markets through strategic business planning.
- Strengthened distribution ecosystem, securing new partners and deepening enterprise relationships.
Senior Channel Manager
Zebra Technologies
04.2016 - 06.2017
- Recruited 25 new partners and achieved 23% YoY revenue growth.
- Improved partner engagement and reduced conflict through structured channel programs.
General Manager Admin & Business Unit Manager
Westcon Middle East
01.2008 - 01.2016
- Led regional sales operations, vendor relationships, and commercial delivery.
- Managed strategic portfolios across networking, communication, and IT infrastructure.
- Built and managed a multi-country sales team and exceeded revenue targets for multiple years.
- Grew the Profitability of the business unit by 6-8% YoY.
Product Manager
Logicom Public Ltd
01.2007 - 01.2008
- Established the division for Intermec products, achieving $2 million in revenue in the first year by implementing effective sales strategies.
- Developed and implemented a channel strategy for partners, resulting in a 22% overachievement of targets by enhancing partner engagement and collaboration.
- Built strong client relationships and expanded market reach, contributing to significant revenue growth and market penetration.
Business Development Manager
Netway Solutions
01.2004 - 01.2007
- Developed and executed sales strategies, resulting in significant revenue growth and market penetration for Alien, Intermec, Symbol, and Zebra Partners.
- Expanded market reach by building strong client relationships and identifying new business opportunities, contributing to a 40% increase in sales.
- Collaborated with cross-functional teams to ensure successful project delivery and customer satisfaction, enhancing overall business performance.
Sales Engineer
T&B Company
01.2000 - 01.2004
- Acquired 45 new customers in the first year and 160 new customers over four years by selling Intermec, Oracle, and Microsoft products in Jeddah, Saudi Arabia.
- Overachieved sales targets by over 10% annually, contributing significantly to company growth.
Education
MBA - Marketing
Osmania University
Hyderabad1999
BSc - Science
Osmania University
1997
Technology Entrepreneurship - Lab to Market
HarvardX
Strategic Business Planning -
Institute of Sales & Marketing UK
Negotiation Skills -
New Horizons Dubai
Skills
- Commercial strategy
- Enterprise SaaS Sales
- GTM strategy
- Digital Transformation
- Partnerships and alliances
- Forecasting
- Pipeline Management
- Revenue Management
- Dynamics 365 sales
- Team Leadership
- Coaching
- Cross-Functional Collaboration
- Contract Negotiation
- C-Level Stakeholder Engagement
Websites, Portfolios and Profiles
https://linkedin.com/in/mohammednaseerahmed
Awards
- Best Business Development Manager
- Top Business Development Manager
Timeline
Commercial & Business Strategy Lead (SaaS & Microsoft ERP)
Oblige IT
06.2022 - Current
Senior Distribution Manager
Zebra Technologies
07.2017 - 12.2022
Senior Channel Manager
Zebra Technologies
04.2016 - 06.2017
General Manager Admin & Business Unit Manager
Westcon Middle East
01.2008 - 01.2016
Product Manager
Logicom Public Ltd
01.2007 - 01.2008
Business Development Manager
Netway Solutions
01.2004 - 01.2007
Sales Engineer
T&B Company
01.2000 - 01.2004
MBA - Marketing
Osmania University
BSc - Science
Osmania University
Technology Entrepreneurship - Lab to Market
HarvardX
Strategic Business Planning -
Institute of Sales & Marketing UK
Negotiation Skills -
New Horizons Dubai