MOHAMMED ISLAM

• Built trade sales division from £0 to £3 million annual revenue.
• Led field sales meetings UK-wide; generated new business via cold calls, drop-ins, and scheduled visits.
• Presented to audiences ranging from SMEs to large corporates.
• Recruited, trained, and remotely managed trainee sales team.
• Developed structured training system; drove consistent team growth.
• Managed credit control and debt recovery; maintained strong client relationships.
• Represented company at trade shows and events; boosted brand visibility and lead generation.
• Launched new product range using recycled PET felt from concept to market.
• Worked with designers and manufacturers to align products with commercial and visual goals.

As founder of Felted.uk, I lead all aspects of the business, including:

Product Strategy: Developing a focused range of PET felt acoustic products for the office furniture trade — including desk screens, ceiling baffles, wall panels, and room dividers — as well as supplying full PET felt sheets direct-to-customer (D2C) for makers, designers, and fabricators.

Sales & Partnerships: Managing dealer relationships and supporting trade partners with tailored acoustic solutions, design input, and strong commercial margins.

Supply Chain Management: Sourcing, importing, and overseeing production through trusted UK partners to ensure consistency, speed, and quality.

Operations & Fulfilment: Coordinating logistics, stock, and lead times to support both D2C and trade fulfilment with a high standard of service.

Marketing & Brand Development: Building brand identity, developing online presence, and managing product positioning across channels.

Margin & Project Support: Helping dealers boost margins and resolve urgent supply issues by connecting them with returned and clearance stock from major UK office furniture manufacturers.

Felted.uk is built to offer flexibility, fast lead times, and real-world solutions — whether that’s supplying PET felt sheets to creatives or helping dealers win complex fit-out projects.

• Progressed through roles in mortgage sales, underwriting, customer service, compliance
• Promoted to Team Leader; managed team in high-volume call centre
• Enforced KPIs: 10+ calls per hour, idle time under 1 minute
• Delivered coaching, 1:1s, appraisals to improve performance
• Exceeded sales targets, team KPIs; received multiple performance awards
• Trained team on compliance, objection handling, customer engagement
• Maintained accurate records using multiple CRM systems
• Ensured compliance with FCA regulations, internal policies
• Supported contingency plans during peak demand, operational disruptions

• Made high-volume outbound cold calls using dialler
• Exceeded £40,000 monthly new business target
• Met KPIs for call volume, conversion
• Updated customer records in CRM systems
• Maintained compliance with financial regulations

GPA: 2:1