Charismatic and results-driven sales leader with a proven track record of building and scaling trade sales divisions from the ground up. Over 10 years of experience in field sales, client relationship management, team leadership, and strategic business development. Adept at conducting high-impact one-to-one meetings, delivering compelling group presentations, and converting cold outreach into long-term partnerships. Skilled in managing remote teams, credit control, and representing brands at trade shows and events. Comfortable travelling extensively and confident in dynamic, client-facing environments.
Work History
General Manager (Sales Leadership & Business Development Focus)
Emantis
Birmingham, West Midlands
01.2018 - 04.2025
Built trade sales division from £0 to £3 million annual revenue.
Led field sales meetings UK-wide; generated new business via cold calls, drop-ins, and scheduled visits.
Presented to audiences ranging from SMEs to large corporates.
Recruited, trained, and remotely managed trainee sales team.
Developed structured training system; drove consistent team growth.
Managed credit control and debt recovery; maintained strong client relationships.
Represented company at trade shows and events; boosted brand visibility and lead generation.
Launched new product range using recycled PET felt from concept to market.
Worked with designers and manufacturers to align products with commercial and visual goals.
Team Leader
Royal Bank of Scotland
Birmingham, West Midlands
01.2009 - 01.2018
Progressed through roles in mortgage sales, underwriting, customer service, compliance
Promoted to Team Leader; managed team in high-volume call centre
Enforced KPIs: 10+ calls per hour, idle time under 1 minute
Delivered coaching, 1:1s, appraisals to improve performance
Exceeded sales targets, team KPIs; received multiple performance awards
Trained team on compliance, objection handling, customer engagement
Maintained accurate records using multiple CRM systems
Ensured compliance with FCA regulations, internal policies
Supported contingency plans during peak demand, operational disruptions
Telesales Executive
HSBC, Birmingham
Birmingham, West Midlands
01.2002 - 01.2009
Made high-volume outbound cold calls using dialler
Exceeded £40,000 monthly new business target
Met KPIs for call volume, conversion
Updated customer records in CRM systems
Maintained compliance with financial regulations
Education
BSc (Hons) - Economics & Marketing
University of the West of England
Bristol
09.1999 - 06.2002
A-Levels - Business Studies, Law, Communication Studies
Halesowen College
Halesowen, Dudley
09.1997 - 06.1999
Skills
In-Person Sales Meetings
Cold-Call Sales
Business Development
Remote Team Leadership
Training
Strategic Account Growth
Relationship Management
Trade Show Representation
Public Speaking
Credit Control
Debt Collection
Field Sales
Territory Expansion
Product Launches
Brand Building
Affiliations
A dedicated family man with a passion for martial arts, fitness, travel, and cooking. I enjoy exploring global cuisine with my children and bonding over anime. A loyal supporter of Arsenal Football Club.
References
References available upon request.
Timeline
General Manager (Sales Leadership & Business Development Focus)
Emantis
01.2018 - 04.2025
Team Leader
Royal Bank of Scotland
01.2009 - 01.2018
Telesales Executive
HSBC, Birmingham
01.2002 - 01.2009
BSc (Hons) - Economics & Marketing
University of the West of England
09.1999 - 06.2002
A-Levels - Business Studies, Law, Communication Studies