Summary
Overview
Work history
Education
Skills
Timeline
Generic

MOHAMMED ASHRAF KHAN

Uxbridge,United Kingdom

Summary

Experienced in integrated marketing communication with a strong proficiency in social media, print media, and traditional advertising. Skilled in utilizing CRM tools such as Salesforce, LeadSquared, and No Paper Form to enhance customer relationship management. Adept at leveraging data analysis tools like PowerBi and IBM SPSS for market research, competitive analysis, and customer segmentation. Expertise in digital marketing tools including MailChimp and SEO, complemented by creative skills in Coral Draw and Canva. Career goal: to drive impactful marketing strategies that elevate brand sentiment and influence consumer decision-making.

Overview

7
7
years of professional experience
8
8
years of post-secondary education

Work history

Marketing Intern

HyperTribe
London, United Kingdom
09.2024 - 12.2024
  • Collaborated on market research projects, providing valuable insights into consumer behavior.
  • Understood campaign budgets and monitored spending to remain within agreed limits.
  • Managed multi-channel advertising campaigns to support sales objectives.
  • Assisted in budget planning processes, and ensured cost-effective use of resources.
  • Conducted A/B testing on the new website and monitored the variants.

Marketing and Business Development Manager

Global Institute of Sports Business
Mumbai
11.2022 - 08.2023
  • Generated leads to bring in new client revenue from social media platforms like Facebook, Instagram, YouTube and X
  • Extensively worked on content creation and delivery of new events taking place at GISB
  • Led team of 7 sales associates, 2 graphic designers, and 2 marketing interns successfully to achieve set targets
  • Helped in strategy formulation for integrated marketing campaigns ensuring brand recall on different platforms
  • Coached team to build client relationships and exceed sales targets

Business Development and Marketing Associate

Yocket Study Abroad
Mumbai
08.2021 - 10.2022
  • Worked under Business development by bringing weekly revenue in B2C model
  • Handled customers from introduction of their Study abroad process to helping students to apply to their dream universities in countries like USA, UK, Canada, and others from their home to their onboarding and post-sales assistance with help of tools like Zoho CRM, Zoho Sign, Zoho Bookings
  • Handled social marketing for firm, during sales promotion events increasing number of leads and reducing lead acquisition costs
  • Collaborated with marketing team to implement market-specific campaigns, boosting ASEAN territory sales by 58%
  • Generated total revenue of 2 Million in 5 months, with individual consumer reach of 100+ students and parents
  • Provided on-the-job training to new members by helping them close sales through shadowing
  • Drafted compelling proposals for potential investors, securing substantial funding.

Store assistant

Toolstation
Staines, United Kingdom
01.2024 - 05.2025
  • Maintained and replenished stock according to store merchandising layout, ensuring consistent product availability
  • Promptly identified and retrieved items in stock room to maximize sales opportunities
  • Completed store opening and closing, shop floor cleaning, and till reconciliations
  • Covered extra shifts and maintained flexible schedule to achieve store goals
  • Quickly built customer rapport, identifying needs and making appropriate product recommendations to close sales

Student brand ambassador

Brunel University London
Uxbridge, United Kingdom
11.2023 - 05.2025
  • Collaborated with student organizations to integrate activities into campus life
  • Coordinated and hosted engaging events, fostering vibrant brand presence
  • Executed dynamic promotional campaigns to elevate university's visibility on campus
  • Assisted staff in providing campus tours for agents and prospective international students

Marketing Intern

Confederation of Indian Industries South
Sandton
02.2020 - 08.2020
  • Assisting CII and IBF teams in South Africa by arranging events and hosting them for existing members
  • Handling their website by regularly updating new events on platform Joomla
  • Helped with social media marketing and maintaining client relationships
  • Scheduled social media posts and promptly responded to customer messages

Customer Service Executive

FirstSource Pvt
Mumbai
01.2018 - 08.2018
  • Handling client requests and helping them book mortgage valuation for their house
  • Working closely with banks in UK like Halifax, Loyds Bank, and others and providing them valuation sheet as per notes of surveyor
  • Working in team of 12 and being awarded for best telephone etiquette and customer service

Education

Master of Science - Marketing

Brunel University London
Uxbridge, HIL
09.2023 - 05.2025

Master of Business Administration - International Marketing and Management

Regenesys Business School
10.2018 - 09.2020

Post Graduation Diploma - Business Management

Regenesys Business School
09.2018 - 07.2019

Bachelor of Business Administration - Commerce

University of Mumbai
07.2014 - 12.2017

Skills

  • Integrated Marketing Communication including Social Media, Print Media, Email, and Traditional Advertising
  • Proficient with CRM tools like Salesforce, LeadSquared, and No Paper Form
  • Well-versed with data analysis tools like PowerBi and IBM SPSS
  • Efficient in Market Research by doing competitive analysis, brand sentiment, consumer decision-making, customer segmentation, and product pricing
  • Well-versed with digital marketing tools including, Mail Chimp, SEO, Coral Draw, and Canva

Timeline

Marketing Intern

HyperTribe
09.2024 - 12.2024

Store assistant

Toolstation
01.2024 - 05.2025

Student brand ambassador

Brunel University London
11.2023 - 05.2025

Master of Science - Marketing

Brunel University London
09.2023 - 05.2025

Marketing and Business Development Manager

Global Institute of Sports Business
11.2022 - 08.2023

Business Development and Marketing Associate

Yocket Study Abroad
08.2021 - 10.2022

Marketing Intern

Confederation of Indian Industries South
02.2020 - 08.2020

Master of Business Administration - International Marketing and Management

Regenesys Business School
10.2018 - 09.2020

Post Graduation Diploma - Business Management

Regenesys Business School
09.2018 - 07.2019

Customer Service Executive

FirstSource Pvt
01.2018 - 08.2018

Bachelor of Business Administration - Commerce

University of Mumbai
07.2014 - 12.2017
MOHAMMED ASHRAF KHAN