Mohammed Al Tawil
Dubai,Dubai
Summary
Communications Leader with over 20 years of experience in developing and executing comprehensive communication strategies across automotive, tech, and energy sectors in the AMIEO region. Expertise in shaping brand perceptions and crafting compelling narratives while effectively addressing complex challenges. Strong digital skills and a proactive mindset in adopting innovative tools, including AI, to enhance communication efforts. Proven track record in building and leading diverse, high-performing teams to ensure brand consistency and drive growth in global markets.
Overview
23
23
years of professional experience
1
1
Certification
Work History
General Manager, Product Communications - AMIEO
Nissan Motor Co
Dubai
11.2014 - Current
- Directed 360-degree product communications strategies, driving business KPIs across AMIEO.
- Provided expert communications counsel to senior management and managed crisis response.
- Cultivated robust relations with diverse media, influencers, and content creators.
- Led strategic planning and execution of global, regional, and local product events, including budget and agency management.
- Collaborated with and mentored communication teams across AMIEO, ensuring standards and efficiencies.
- Implemented measurement frameworks, delivering performance insights.
- Fostered internal pride and employee engagement.
Associate Account Director
ASDA'A Burson, Marsteller
Dubai
03.2010 - 10.2014
- Provided strategic communications consultancy for diverse clients across tech, energy, and aviation sectors (e.g., General Electric, Turkish Airlines, ENOC).
- Managed PR plans, regional events, crisis communications, and identified new business.
Senior PR Consultant
Arms Group
Dubai
03.2009 - 03.2010
- Spearheaded brand development and launch of 'Pioneer Auctions,' including integrated PR and marketing.
Senior Account Manager
Active PR and Marketing Communications Consultancy
Dubai
03.2006 - 02.2009
- Company Overview: Airlines
- Managed communications for technology clients and cultivated media relations across MENA.
- Airlines
Client Servicing Executive
Euro RSCG Furness
Dubai
04.2005 - 03.2006
Account Manager
Hala Interactive
Dubai
07.2002 - 04.2005
Education
B.Sc. - Computer Science
Ajman University of Science & Technology
Ajman04.2002
Baccalaureate - Sciences
Dubai High School
Dubai04.1997
Skills
- End-to-end strategy execution
- Executive communication
- Crisis and reputation management
- Communications governance
- Technical presentation development
- Speech writing
- Brand storytelling
- Cross-cultural communication
- Media relations
- Digital transformation
- AI applications in communications
- Content program management
- Commercial awareness
- Analytics and reporting
- Budget management
- Product launches
- Event management
- Team leadership
- Talent development
- Stakeholder management
- Agility and resilience
- Emotional intelligence
Accomplishments
- Led communication strategy for the world premiere of the All-New Nissan Patrol, including launches in Abu Dhabi and a ride-and-drive in Red Sea, Saudi Arabia (100+ global media/influencers). Generated 1,400 articles (40M trad. media reach, 100% positive) and 4.8K influencer posts (590M impressions, 2.53M engagement, #1 SOV).
- Spearheaded Nissan Formula E Comms Program and Strategy across AMIEO, including the inaugural Content Creators Ambassador Program, achieving 900+ media articles (110M reach) and 2,400+ social content pieces (351M reach).
- Pioneered and launched Nissan's first youth-focused community and CSR program, 'Aqdar Drive Safely,' under the patronage of Lt. General His Highness Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior of the UAE, and in partnership with the Khalifa Empowerment Program for Students (Aqdar), significantly enhancing corporate reputation.
- Developed and executed the first influencers live drive program in Stockholm (25+ creators from AMIEO), generating 128M+ reach and 500K+ engagement, setting a new European standard for influencer collaboration.
- Strategically positioned Nissan as an EV and automotive technologies expert in markets without electric vehicles, building market readiness for future EV introduction.
Hobbies and Interests
- Travelling
- Reading
- Music
- Tech
Languages
- Arabic, Advanced
- English, Upper Intermediate
Certification
Certificates from Pinnacle Public Relations Training Institute, London
January 2008
● Planning and Strategy Development
● Effective Writing Skills for Consultants
● Client Servicing
Affiliations
- Travelling
- Tech & Gadgets
- Reading
- Music
Languages
Arabic
First Language
English
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
General Manager, Product Communications - AMIEO
Nissan Motor Co
11.2014 - Current
Associate Account Director
ASDA'A Burson, Marsteller
03.2010 - 10.2014
Senior PR Consultant
Arms Group
03.2009 - 03.2010
Senior Account Manager
Active PR and Marketing Communications Consultancy
03.2006 - 02.2009
Client Servicing Executive
Euro RSCG Furness
04.2005 - 03.2006
Account Manager
Hala Interactive
07.2002 - 04.2005
B.Sc. - Computer Science
Ajman University of Science & Technology
Baccalaureate - Sciences
Dubai High School
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