Mohammad Khan

RESPONSIBILITIES:

• Analyze the business context of clients and identify key objectives for communications.
• Develop and lead sound, strategic media plans based on client marketing direction and the use of media research
• Resolved problems, improved operations and provided exceptional service.
• Develop best practices for media planning and buying processes, competitive analysis and media effectiveness to fuel integrated communication planning process.
• Demonstrated a high level of initiative and creativity while tackling difficult tasks.

• Developed, executed and control of annual brand building strategies (advertising & media) and plans using research data (brand and consumer analysis) in line with set brand budgets and objectives.
• Brought up in a family-owned with my late elder Brothers, managed media business, Asian Television Press Network (an international company mainly involved in News service for Europe, Africa, and Asia.
• Among Clients were ABC USA, SKY UK, APTV UK, Nile TV Egypt Tv and Press Tv Iran.
• Established a wire news service Independent News Services Pakistan.
• Successful management & implementation of all Television & Radio campaigns by enforcing prompt kick off and closure of campaigns for best performance.
• Developed and maintained an intimate knowledge of clients' business and ensure that all client media requirements are executed in a timely and accurate manner.
• Manage the flow of client media-related issues based on changes in marketing direction, goals and budgets.
• Spoke with peers to verify task completion, meeting tight deadlines, and schedules.

Consultant for Right to Information workshop, organized by USAID and The Council of Pakistan Newspaper Editors (CPNE) joint program started in Mid-April 2015. Taught more than 400 Journalists.

Jan –Sept 2015: Head of programming for Pi Television Network: www.pitelevision.com (Pakistan's most advanced Online Licensed Live TV Streaming Provider) and Project Coordinator for Pi Teach: http://www.piteach.com also Produces and presented Television Current affairs debates.

,Managed & published “South Asia Tribune weekly”, in the United Kingdom and the United Arab Emirates as Partner with SK Media Group U.A.E.

The South Asia Tribune weekly was an independent publication, the reader ship was mainly Muslims and people of South Asia residing in Europe and United Arab Emirates.

• First Media Services established many South Asian Television , Radios and published Newspapers.
• 1995/1999: South Asia Television/ Radio Asia Editor / Managing Editor Anchor.
• 1999/2000: Established and became Director of News and Current affairs for The Pakistani Channel / Bengla Channel later became ARY Digital,
• Established ethnic minority’s Daily and weekly newspapers based in the UK, i.e., Daily / weekly East, Daily / weekly Pakistan.

• Member of the pioneer team who launched the first South Asian Television “TV Asia” for Europe and North America, TV Asia was the first Asian TV channel to be founded in the UK. Launched in 1990, Later in 1992 sold to a partnership formed between the top Pakistani and Indian talent represented by Amitabh Bachchan; after two successful years, the channel was sold at a profit to Dolphin Group owned by Ketan Somaiya. Dolphin Group negotiated the deal for the channel to be sold to Subash Chandra's flagship Zee (India) and TV Asia was renamed Zee TV (UK).
• Produced/ presented and editor for News and Current affairs shows.
• Produced South Asian Languages News i.e. English, Hindi, Urdu, Punjabi, Gujarati and Bengali languages.

• Joined as OC and Trained by world-renowned journalist, up to the level of Producer and Broadcast Journalist for Urdu Service.
• Presented live Current affairs and Sony awarded sports programmed.