Microsoft 365
Mohamed Adesola ADJAOU
Event And Marketing Coordinator
Stoke-on-Trent,STE
Summary
A Young, intelligent individual, Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring a year of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
5
5
Languages
Work History
Marketing and Event Coordinator
The North Staffordshire Medical Institute
Stoke-On-Trent, Staffordshire
04.2022 - 10.2022
- Organized logistics for marketing and proposal strategy meetings.
- Created press releases and announcements, newsletter articles and website copy for our various events
- Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce crisp, fresh collateral.
- Created professional business correspondence, spreadsheets and presentations.
- Developed fresh, crisp content to diversify current promotional options.
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, LinkedIn and Instagram.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Created and maintained event expenditures, budgets and timelines in job-related software
- Consulted with customers to determine objectives and requirements for events
- Coordinated schedules and timelines for events
- Reviewed event bills to confirm accuracy and approve payment
- Inspected event facilities to confirm conformance to customer requirements
- Communicated with catering, lighting and sound companies to obtain price quotes
- Managed administrative logistics of events planning, event booking and event promotions
- Utilized internal databases to prepare and distribute guest lists, electronic invitations and registration processes
French Business Development Executive
Radius Payment Solutions
Crewe , Cheshire
02.2022 - 04.2022
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Defined and integrated roles, responsibilities and processes for business team and data management organisation.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Performed website content management tasks to enhance company marketing techniques and promote brand exposure.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Identified business development challenges and customer concerns for proactive resolution. Communicated directly with customers and partners to build strong business networks and relationships.
- Prepared and deliver customer sales quotes.
- Facilitated sale of fuels cards and telematics to customers
- Handled in average 80 calls per day to address customer inquiries and concerns
Customer Service Specialist
Dpd Group
Stoke-on-Trent, ENG
11.2021 - 01.2022
- Surpassed performance goals by approaching interactions with resourcefulness, organization and customer-centric solutions.
- Offered internal and external customers first-rate customer service to maximize satisfaction and business success.
- Collaborated with shipping department staff to facilitate smooth materials returns to correct vendors.
- Carried out opening and closing functions to meet operational needs underpinning strong customer service.
- Achieved high satisfaction rating through proactive one-call resolutions of customer issues.
- Increased efficiency and team productivity by promoting operational best practices.
- Recorded product or service failure complaints and notified appropriate departments.
- Answered average of 70 calls, emails and faxes per day, addressing customer inquiries, solving problems and providing product information.
- Complied with company policies and procedures by encouraging positive and effective work environment among all employees.
Digital Marketing Executive
Karu Fashion
London, ENG
03.2020 - 12.2021
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Initiated testing for email marketing with MailChimp, AWeber and other email platforms.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Created email blast campaigns to target key customers.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Cultivated strong client relationships and extended marketing services, driving £5000 in additional revenue.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 51%.
- Developed digital marketing strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and monitoring competition.
- Increased profit margins by 8% through maximizing new product introductions.
- Generated 13% in sales through effective networking and marketing strategies to grow new business and increase productivity.
- Increased masks sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Generated over £16000 in face masks sales and distribution.
- Provided research and development on face masks to showcase benefits and retain customers.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Social Media Coordinator
St.Patrick UK
London, ENG
08.2019 - 03.2020
- Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
- Monitored return on investment of online and social media marketing efforts.
- Generated interest for new and upcoming product and service releases by managing social media accounts.
- Created social media content with consistent content and tone.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
- Supported SEO initiatives to improve content, keywords, and branding.
- Engaged social media audience by collaborating with graphic designers to develop viral content.
- Utilized social media marketing tools such as Hootsuite, SEMRush, Google Analytics.
- Strategized and developed video content for client's website and social media publications.
- Assisted community manager in properly and effectively handling bad reviews and negative posts.
- Produced blog posts, pay-per-click ads, and promotional content.
Work Based Project
STAFFORDSHIRE BUSINESS SCHOOL
Stoke-on-Trent, ENG
07.2019 - 08.2019
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analysed and reported social media and online marketing campaign results.
- Created videos and managed YouTube channel to strengthen company reputation.
- Planned and instituted social media marketing plan for the Business School Clearing.
- Used Edurank to track consumer engagement and draw conclusions about social media data.
- Increased customer engagement through social media.
- Analysed competitor pages to locate backlink and keyword opportunities.
- Saved £5000 by implementing cost-saving initiatives that addressed long-standing problems
SALES ASSISTANT/Cashier Assistant
M2A
Casablanca, Morocco
08.2016 - 03.2018
- Dealing with customer queries, customer complaints, and refunds on customer service desk.
- Helped customers complete purchases, locate items and join reward programs.
- Answered questions about store policies and addressed customer concerns.
- Completed inventory counts and ordered merchandise.
- Promoted customer loyalty and consistent sales by delivering friendly service and knowledgeable assistance.
- Worked closely with shift manager to solve problems and handle customer concerns.
- Exceeded team sales goals by 18%
- Built and cultivated long-term quality relationships with over 100 clients by addressing needs and providing superior customer service
TELEMARKETING / SALES
ELITE CALL CENTER
Casablanca, Morocco
10.2013 - 02.2016
- Handled high-volume telemarketing operations with expert use of client management software and computer dialing.
- Displayed excellent sales skills and understanding of how to leverage abilities to exceed quotas.
- Made average of 400 outbound and inbound calls per day.
- Recorded contact information of customers and potential customers in internal database.
- Answered inbound telephone calls from interested customers to persuasively discuss offerings.
- Escalated concerns or advanced problem calls to management staff.
- Overcame objections using friendly, persuasive strategies.
- Provided information about available products and services, membership details, and purchase advantages.
- Delivered scripted sales talks to customers reached via manual and automatic dialing systems.
Education
Master of Science - DIGITAL MARKETING MANAGEMENT
Staffordshire University
Stoke On Trent Uk 09.2018 - 01.2020
Bachelor of Science - BUSINESS MANAGEMENT AND MARKETING STRATEGIES
College Sherbrooke
Morocco 10.2013 - 06.2016
Skills
Email marketing campaigns
Data analytics
SEM trend knowledge
SEO
Content Marketing
Multi-channel marketing experience
Telemarketing
Customer service understanding
French culture knowledge
Software
Mail Chimp
Nvivo
Wordpress
SEMRush
Google Analytics
Canva
Hootsuite
Salesforce
Universe
Cruise
Quickbooks
Timeline
Marketing and Event Coordinator
The North Staffordshire Medical Institute
04.2022 - 10.2022
French Business Development Executive
Radius Payment Solutions
02.2022 - 04.2022
Customer Service Specialist
Dpd Group
11.2021 - 01.2022
Digital Marketing Executive
Karu Fashion
03.2020 - 12.2021
Social Media Coordinator
St.Patrick UK
08.2019 - 03.2020
Work Based Project
STAFFORDSHIRE BUSINESS SCHOOL
07.2019 - 08.2019
Master of Science - DIGITAL MARKETING MANAGEMENT
Staffordshire University
09.2018 - 01.2020
SALES ASSISTANT/Cashier Assistant
M2A
08.2016 - 03.2018
Bachelor of Science - BUSINESS MANAGEMENT AND MARKETING STRATEGIES
College Sherbrooke
10.2013 - 06.2016
TELEMARKETING / SALES
ELITE CALL CENTER
10.2013 - 02.2016