MSc FinTech & Policy graduate with experience in research, data analysis, and customer insights. Skilled in Python, SQL, SPSS, and Power BI, with a strong foundation in market research and policy evaluation. Experienced in turning complex data into clear, actionable insights through academic and professional projects. Curious, detail-oriented, and eager to contribute to Ipsos’ mission of understanding people and delivering impactful research for clients.
Business Insight Intern, El Sewedy Electric
Conducted SEO analysis and social media research to enhance product visibility and customer engagement. Assisted in data-driven decision-making by analyzing digital marketing trends and user behavior.
Key Achievements:
• Analyzed SEO performance and social media trends to improve digital marketing strategies.
• Conducted keyword research and website performance tracking, optimizing content for better visibility.
• Assisted in competitive analysis, identifying gaps in online positioning.
• Evaluated customer engagement metrics, providing insights for marketing and product improvements.
• Created reports and dashboards to track SEO performance, audience behavior, and campaign effectiveness.
Worked at Popeyes while pursuing my university degree, developing problem-solving skills, teamwork, and adaptability in a high-paced environment.
Key Achievements:
• Provided exceptional customer service, ensuring efficiency in a high-volume setting.
• Handled transactions and complaints, improving operational flow and customer experience.
• Collaborated with the team to optimize service efficiency and maintain quality control.
• Developed interpersonal and communication skills, enhancing my ability to analyze customer needs
Microsoft Office
Data Analysis
Python
SQL
SPSS
Data visualisation
Power BI
Financial Modeling
Product Identification
Product Analysis
Principles of Analytics Group Project
Achieved Merit in a consulting-style analytics project, delivering insights to a simulated client using real-world insurance customer data.
Risk Management Coursework Project
Financial Modelling Independent Project
Independent Ransomware Protection Project