Mohamed Dirani
Pwllheli
Summary
I am a creative and results-driven marketing strategist with a Master’s degree in English Literature and a strong background in digital marketing, copywriting, and editorial work. I’ve helped grow local businesses by building websites, writing engaging email campaigns, and creating social content that feels human. I’m confident writing ecommerce copy, managing Shopify stores, and running full marketing campaigns. On the publishing side, I bring strong editing skills, a sharp eye for detail, and a deep understanding of storytelling. I’m passionate about learning, improving, and doing great work that delivers real results.
Overview
8
8
years of professional experience
4039
4039
years of post-secondary education
1
1
Certification
Work history
Marketing Strategist
Rocksurf Pwllheli
Pwllheli, Gwynedd
03.2024 - Current
- I have designed and launched a new Shopify website, increasing site orders from 3 per year to 23 in just 8 weeks.
- Boosted monthly website traffic from ~150 to over 800 sessions through organic marketing efforts.
- Developed and implemented a full email marketing strategy.
- Took over and restructured the brand’s social media, increasing engagement through human-focused, original content.
- Created a long-term content calendar and marketing roadmap to drive consistent growth.
- Led marketing collaborations with the in-store team to align online traffic with retail footfall.
- Currently building a second website for the business's sister venture to expand brand reach.
Baker
Spar Y Maes
01.2018 - 06.2025
- I have worked in Spar Y Maes since February 2018, and my roles have changed considerably throughout. At the beginning I worked in kitchen department, and then in 2019 I moved forward as the head of the Bakery and Pizza departments. Within this role I was responsible for all food orders, making sure the ingredients were fresh for use, and all the food was being produced and placed inside the shop on time.
- My enrolment here has helped develop my time management skills, independent thinking, and an ability to process orders and make sure that they are inputted within a specific time frame.
Support Worker
Gwynedd Council
01.2022 - 02.2023
- I began this role in February of 2022, specifically working with refugee children who had arrived in Britain, helping them settle into life here, and rehoming those that needed to go elsewhere.
- My primary work consisted of translating Arabic, helping with day-to-day choices and decisions, and assisting with advocacy work for the children in question.
- This role has given me a greater depth of empathy and has taught me about how refugee children assess and view the world in response to traumatic events that they have witnessed.
- It has helped me become more patient, understanding, and above all, kinder to others.
- In addition to the above, I also led group activity programmes to support independence and encourage community inclusion.
- Used excellent communication and interpersonal skills to engage and interact with individuals in need.
Bar Keeper
Glyn Y Weddw
01.2017 - 01.2018
- I worked in the 'Glyn Y Weddw' for over a year before beginning my first year at university.
- During my time here, my work included tending to the bar, cleaning the bar, and general area of the pub.
- I engaged with guests to create positive rapport, encouraging loyalty and repeat visits.
- I worked as part of a wider team which gave me active listening skills, and throughout the summer the business of the place helped me develop the ability to work under immense pressure.
- I also collected cash payments, processing and providing correct change and receipts using Point Of Sale (POS) systems.
Education
Master of Arts - English Literature
Bangor University
Bangor 09.2021 - 06.2022
Bachelor of Arts - English Literature with Creative Writing
Bangor University
BangorA-Levels -
Thomas Rotherham College
RotherhamSkills
- Marketing & Strategy
- Digital marketing planning & execution
- Email marketing & automation (HubSpot certified)
- Social media content creation & management
- E-commerce growth (Shopify & retail integration)
- E-commerce & email copywriting
- Proofreading & advanced editing
- Manuscript critique & structural editing
- Creative writing & storytelling
- Technical & Research
- Website building (Shopify, Wix, basic HTML/CSS/JS)
- Canva & Capcut for content creation
- SEO & audience research
- Academic & literary research (MA in English Lit)#
- Academic & literary research (MA in English Lit)
- Content development & editorial planning
- Familiarity with editorial style guides (MLA, Chicago)
- Narrative structure & story analysis
Websites
Certification
- Fundamentals of Digital Marketing – Google Digital Garage
- Google Digital Marketing and E-Commerce Professional Certificate – Coursera
- Google AI Essentials – Coursera
- Digital Marketing – HubSpot Academy
- Email Marketing – HubSpot Academy
- Inbound – HubSpot Academy
- SEO – HubSpot Academy
- Social Media Marketing – HubSpot Academy
Timeline
Marketing Strategist
Rocksurf Pwllheli
03.2024 - Current
Support Worker
Gwynedd Council
01.2022 - 02.2023
Master of Arts - English Literature
Bangor University
09.2021 - 06.2022
Baker
Spar Y Maes
01.2018 - 06.2025
Bar Keeper
Glyn Y Weddw
01.2017 - 01.2018
Bachelor of Arts - English Literature with Creative Writing
Bangor University
A-Levels -
Thomas Rotherham College
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