Mofoluwaso Babamuyiwa
Nigeria
Summary
Creative and results-driven marketing strategist with 3+ years of experience crafting targeted campaigns, optimizing audience engagement, and driving brand growth across sectors including retail and nonprofit. Skilled in email marketing, content creation, campaign analysis, and brand storytelling.
Overview
4
4
years of professional experience
Work history
Communications Team Member
Celebration Church International
01.2023 - 04.2025
- Crafted newsletters and social media content to increase community engagement.
- Strengthened brand voice consistency across digital channels.
Web Content Writer
Freelance Web Content Writer
01.2022 - 04.2025
- Created engaging email campaigns and content strategies, boosting audience engagement.
- Applied SEO to enhance brand visibility and online traffic.
- Refined brand voice to align with target market expectations.
Content Strategist & Social Media Manager
Ibkbabs Fashion Outlet
01.2022 - 04.2025
- Developed brand-aligned content for fashion sales promotions and email campaigns.
- Increased customer engagement and sales inquiries via targeted social posts and newsletters.
- Designed and tested creative marketing visuals.
Scientific Officer II
Obafemi Awolowo University Teaching Hospital Complex
Ile-Ife, Nigeria
12.2022 - 01.2024
- Conducted environmental health surveillance, contributing to early detection and prevention of public health risks.
- Performed microbiological analysis and product efficacy testing, ensuring safety and compliance standards.
- Collaborated cross-functionally to maintain high-quality sanitation standards, fostering a safe and healthy environment.
Customer Care Officer
Wema Bank Plc
Osogbo, Nigeria
09.2021 - 11.2022
- Enhanced customer communication processes, improving satisfaction rates.
- Promoted new bank products via targeted campaigns.
- Recognized for excellence in data handling and customer support.
Education
B.Tech - Microbiology
Federal University of Technology
04.2001 - /2017
WASSCE -
Ambassadors College
Ile-Ife, Osun StateSkills
- Email Marketing & Campaign Optimization
- Content Development & Storytelling
- Social Media Strategy
- SEO & Web Content Writing
- Customer Engagement & Retention
- Copywriting & Brand Voice Development
Technical Skills
- Canva
- Adobe Express
- Microsoft Office Suite
- Google Analytics
- Mailchimp
- Email Automation Tools
- SEO Tools (Ahrefs, Ubersuggest)
Core Competencies
- Email Marketing & Campaign Optimization
- Content Development & Storytelling
- Social Media Strategy
- SEO & Web Content Writing
- Customer Engagement & Retention
- Copywriting & Brand Voice Development
Timeline
Communications Team Member
Celebration Church International
01.2023 - 04.2025
Scientific Officer II
Obafemi Awolowo University Teaching Hospital Complex
12.2022 - 01.2024
Web Content Writer
Freelance Web Content Writer
01.2022 - 04.2025
Content Strategist & Social Media Manager
Ibkbabs Fashion Outlet
01.2022 - 04.2025
Customer Care Officer
Wema Bank Plc
09.2021 - 11.2022
B.Tech - Microbiology
Federal University of Technology
04.2001 - /2017
WASSCE -
Ambassadors College
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