Mobolade Fakeyede
Manchester,UK
Summary
Results-driven Digital Marketing Specialist with extensive expertise in digital marketing and analytics, including proficiency in SEMrush, Google Analytics, and WordPress. Adept at developing and executing SEO strategies and PPC campaigns to drive traffic and increase conversions. Skilled in project management, customer relationship management (CRM) with HubSpot, and utilising Microsoft tools for strategic planning. Demonstrates strong attention to detail, time management, and client relationship building. Experienced in social customer care, video shooting and editing, media monitoring, sentiment analysis, data analytics, and applying user experience principles to enhance engagement. Committed to leveraging skills to achieve measurable business growth.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work history
Social Media Assistant
The Old Fire Station
07.2024 - 12.2024
- Take and edit high-quality photos and videos of menu items, events, and the café ambiance to create visually appealing posts
- Respond promptly and professionally to comments, direct messages, and reviews to engage with the audience and build relationships
- Promote new menu items, specials, and events through creative campaigns to drive customer interest and foot traffic
- Track performance metrics like likes, shares, and follower growth to evaluate and improve social media strategies
- Encourage customers to tag the café in their posts and repost their content to build community and brand loyalty
- Maintain a consistent tone of voice and visual style across all social media channels to strengthen the café's brand identity
Customer Service Representative
The Old Fire Station
07.2023 - 12.2024
- Delivered clear and concise content to enhance customer communication and support brand objectives
- Resolved customer inquiries and complaints effectively, leading to a 70% improvement in customer satisfaction
- Developed positive customer relationships, contributing to an increase in positive customer feedback and experience
- Identified customer needs and recommended suitable products, successfully driving sales through upselling and cross-selling
- Maintained organized records, ensuring data accuracy and compliance with privacy regulations
Marketing Officer
GDM Group
11.2021 - 02.2023
- Spearheaded the development and execution of integrated marketing campaigns, including brand activations and experiential events, achieving a 65% conversion rate on generated leads
- Managed end-to-end project delivery for a portfolio of retail brands, ensuring seamless coordination across design, production, and client services teams
- Created detailed project plans, production schedules, and budgets for each campaign, ensuring optimal resource allocation and timely delivery
- Oversaw logistics, supplier negotiations, and on-site execution
- Maintained client relationships, acting as the key point of contact throughout each project, and ensuring a high level of satisfaction and repeat business
- Analyzed performance metrics from campaigns and events to identify areas for improvement and optimize future projects, contributing to overall marketing effectiveness
- Successfully managed high-profile brand activations that increased customer engagement and brand visibility for key clients in the fashion and drinks industry
- Played a pivotal role in growing accounts and improving client retention by enhancing customer service standards and communication protocols
Marketing & Communications Intern
West Midlands Communication Limited
01.2020 - 08.2021
- Edited content for on-air broadcast, ensuring clarity, conciseness, and adherence to brand guidelines
- Assisted the audio production team with recording, editing, and sound effects for radio segments and promotional materials
- Developed and delivered consistent brand messaging across all offline marketing materials to enhance brand recognition and image
- Supported the organisation and promotion of on-air and off-air events, contributing to increased listener engagement
Education
MSc - Digital Marketing
University of Salford
01.2023 - 01.2024
BSc - Mass Communication
Bowen University
10.2015 - 09.2019
Skills
- Digital Marketing & Analytics
- SEMrush
- Google Analytics
- WordPress
- Customer Relationship Management (CRM)
- HubSpot
- Microsoft
- Project Management
- Canva
- Adobe Creative Suite
- SEO strategies
- PPC campaigns
- Attention to Detail
- Strategic Planning
- Time Management
- Client relationship building
- Social customer care
- Video shooting and editing
- Media monitoring and sentiment analysis
- Data analytics
- User experience principles
Languages
English
Fluent
Affiliations
- Reading and research
- Volunteering
References
References available upon request.
Timeline
Social Media Assistant
The Old Fire Station
07.2024 - 12.2024
Customer Service Representative
The Old Fire Station
07.2023 - 12.2024
MSc - Digital Marketing
University of Salford
01.2023 - 01.2024
Marketing Officer
GDM Group
11.2021 - 02.2023
Marketing & Communications Intern
West Midlands Communication Limited
01.2020 - 08.2021
BSc - Mass Communication
Bowen University
10.2015 - 09.2019
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