Visionary Director and Producer with nearly 30 years of experience in the media and entertainment industry having produced large scale shows such as Lux Style Awards and Pakistan Idol. Founder of Team NJ Media, a boutique production house acclaimed for innovation, creativity, and localisation of international formats. Recognised pioneer of branded entertainment in Pakistan, with proven success across award shows, reality formats, live events, talk shows, branded content, and sports productions. Renowned for leading large-scale productions and high-pressure projects, consistently delivering impactful television and branded entertainment for top networks and global brands.