Miriam Rabia

• Revitalised the company’s digital presence, increasing LinkedIn impressions by 630%, reactions by 368%, and comments by 500% within three months.
• Optimised posting strategy from one post per month to daily content, significantly improving visibility, consistency, and engagement.
• Launched and grew the company’s YouTube channel from 0 to 200+ subscribers, achieving 3.3K views and 38+ watch hours in 90 days through consistent podcast and video promotion.
• Promoted and managed digital distribution for the “Impactful Innovation” podcast, enhancing reach across social media and YouTube.
• Spearheaded the acquisition and coordination of branded promotional materials for internal teams, clients, and corporate events, strengthening brand identity and visibility.
• Utilised LinkedIn and YouTube analytics to monitor performance and refine digital strategy for sustained audience growth.
• Supported marketing campaigns, events, and product launches with research, content development, and cross-functional collaboration.

• Led multi-channel marketing campaigns, increasing brand visibility by 30% and customer engagement. Collaborated with cross-functional teams to align with business goals.
• Developed email campaigns using Mailchimp with a 25% open rate and 10% click-through rate, optimising performance through data-driven insights.
• Redesigned the company website using WordPress and Canva, enhancing user experience and boosting traffic by 40%.
• Managed LinkedIn engagement trackers and analysed data with
• Google Analytics to drive strategic social media initiatives.
• Contributed to business plans with market analysis, financial projections, and actionable insights for investment pitches, employing Excel and Tableau for data analysis.
• Presented monthly/quarterly marketing plans and performance reports to senior management, offering strategic recommendations using Microsoft PowerPoint.
• Used Microsoft Excel and Google Sheets to create dashboards and support data-driven decisions.
• Managed multiple projects in a fast-paced environment, collaborating with teams using Slack to ensure smooth execution and communication.

• Led and executed key events to foster cultural exchange and community engagement, showcasing strong project management and organizational skills.
• Built and maintained relationships with members, sponsors, and vendors, ensuring seamless event logistics.
• Multicultural Ball: Conceptualised and delivered the annual event celebrating Middle Eastern and North African cultures, overseeing catering, entertainment, and guest experience for 300+ attendees.
• · Developed marketing strategies for events, boosting participation and visibility through social media and direct outreach.
• Bowling Night: Initiated and managed a successful event bringing students together, negotiating with vendors for venue space and pricing.
• Cultural Fusion: Organised a diverse event combining traditional food, music, and games, collaborating with cultural groups to represent various traditions.
• Managed event logistics, budgets, and operations, ensuring successful and on-time delivery while maintaining high attendee satisfaction.

• Consistently exceeded sales targets through strategic relationship-building and consultative selling.
• Negotiated effectively, persuading customers with tailored solutions to drive conversions and customer loyalty.
• Utilised sales tracking tools to monitor performance, analyse trends, and optimise sales strategies.
• Resolved customer concerns proactively, ensuring a positive buying experience and repeat business.
• Contributed to team training, sharing best practices to enhance overall sales performance.

• Led a team to identify and take advantage of a market gap for eco-friendly bath products, focusing on sustainability and consumer demand for ethical solutions.
• Created a prototype using bamboo and eczema-friendly soap ingredients, aligning with market trends around natural and sustainable products.
• Conducted a campus survey to gather insights into consumer preferences and spending habits, revealing that 40.9% of respondents prioritise ingredient quality and safety when choosing bath products.
• Discovered a strong market opportunity, with 49.4% of respondents open to switching to eco-friendly body wash, showing potential for growth in the sustainable product market.
• Worked closely with the team to translate insights into actionable strategies, managing the project from concept to execution.
• Took the initiative to launch a project that combined innovation with market needs, showcasing a hands-on entrepreneurial approach to creating a sustainable product.