Mirela Rocha Purnell
Gloucester,Austria
Summary
Accomplished professional with extensive expertise in demand planning and inventory management systems, particularly within the FMCG sector. Demonstrates proficiency in SAP, ERP systems, and advanced Excel, ensuring efficient sales and operations planning. Adept at leading team meetings, coaching junior staff, and prioritising urgent tasks to drive process improvements. Skilled in problem-solving complex scenarios, managing product lifecycles, and operating MRP systems. Proven ability to liaise between sales and operations while maintaining resilience in stressful situations. Career goal includes leveraging forecasting mastery and statistical software knowledge to enhance organisational efficiency.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Senior Demand Planner
Elemis Ltd
Bristol
06.2024 - Current
- Ran regular scenario analyses to plan for unexpected changes in market conditions.
- Utilised statistical models to predict future sales accurately.
- Managed end-to-end implementation of new demand planning system, boosting overall forecasting accuracy.
- Enhanced forecasting accuracy by implementing advanced planning software.
- Conducted thorough sales analysis for accurate demand forecasting.
- Analyzed market trends, resulting in better inventory control.
- Presented quarterly forecast updates to executive leadership team, leading to informed strategic decision making.
- Participated in weekly S and OP meetings, providing valuable insights on demand planning matters.
- Monitored SKU performance regularly, ensuring optimal stock levels at all times.
- Developed efficient demand plans for improved product availability.
- Generated monthly forecast reports to support business decisions.
- Supported annual budgeting exercises through detailed data analysis and reporting.
- Used trend data and financial forecasts to establish accurate budgets aligned with operational needs.
Demand planner
Elemis Ltd
Bristol
12.2021 - 06.2024
- Collaborated with sales team to ensure stock availability for anticipated customer needs.
- Facilitated cross-functional communication to align production schedule with sales forecast.
- Guided procurement decisions based on accurate forecasting, avoided unnecessary spending on excess inventory.
- Monitored market trends for early detection of shifts in consumer behaviour affecting product demand.
- Coordinated promotional activities, assured sufficient product availability during peak periods.
- Enhanced forecast accuracy with meticulous analysis of sales trends and market changes.
- Participated in sales and operations planning meetings providing vital input drawn from expert analysis of demand patterns.
- Analysed seasonal trends in product demand, adjusted forecasts accordingly to avoid stockouts or overstocks.
- Managed product lifecycle for optimal stock rotation and minimised wastage.
- Improved operational efficiency by studying historical data and predicting future demand.
- Facilitated strategic decision-making, using ERP software to prepare D365 and Tableau inventory and planning reports, including stock clearance reports, reservation reports.
- Handled large volumes of data to summarise key points and trends.
Demand & Supply Planner
Futura Foods Ltd
Dursley, Gloucestershire
10.2019 - 12.2021
- Monitored market conditions for potential impacts on supply chain performance.
- Collaborated closely with production department to align manufacturing schedules with demand forecasts.
- Managed supplier relationships, enhancing product flow and quality.
- Developed risk management strategies with an eye on potential supply disruptions.
- Streamlined inventory management processes to reduce wastage.
- Coordinated with sales teams to ensure product availability during peak seasons.
- Organised stock inventories for better warehouse management.
- Maintained open lines of communication between all relevant departments, fostering a collaborative environment.
- Facilitated cross-functional meetings to discuss forecast changes and their impact on supply plans.
- Optimised procurement operations, ensuring timely delivery of products.
- Assessed market trends, facilitating smarter purchasing decisions.
- Improved supply chain efficiency by coordinating with manufacturers and suppliers.
- Investigated missing items, discrepancies and losses.
Purchasing Manager
Dairy Partners
Stroud, Gloucestershire
11.2018 - 07.2019
- Implemented an effective vendor management system to improve supplier performance.
- Handled complex negotiations with key suppliers which resulted in favourable pricing structures.
- Reduced supply chain risks through meticulous vendor evaluation and selection process.
- Achieved cost savings for the company by negotiating favourable contract terms with suppliers.
- Streamlined purchasing processes to ensure timely delivery of products and services.
- Developed strong relationships with vendors; ensured high-quality goods at competitive prices.
- Managed stock control efficiently, reducing waste and increasing productivity.
- Analysed purchase requisitions accurately, ensuring compliance with company policies and procedures.
- Kept clear, up-to-date records of stock, components and materials.
- Encouraged best practices to streamline sourcing and purchasing processes.
- Mentored and motivated junior procurement staff to consistently meet and exceed department KPIs.
- Planned logistics across international boundaries to reliably meet delivery requirements.
Demand Planning Co-ordinator
SHS Sales & Marketing
Gloucester, Gloucestershire
12.2015 - 11.2018
- Carried out day-to-day duties accurately and efficiently.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Successfully delivered on tasks within tight deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Maintained excellent relationships with suppliers and stakeholders for beneficial collaborations.
- Monitored market trends, improving the accuracy of demand planning.
- Conducted regular forecast reviews for better demand planning.
- Created robust forecasting models for accurate demand planning.
- Implemented advanced forecasting models to improve demand planning accuracy.
- Participated in weekly S and OP meetings, providing valuable insights on demand planning matters.
- Coordinated with sales team closely for accurate demand planning.
Education
Bachelor of Business Administration - International Business
Universidade Paulista
Brazil 02.2002 - 12.2005
CIPS Level 2 - Supply Chain
CIPS
BristolMRP/MRPII - Planning Resources and Manufacturing - Planning
IMAM Business School
Sao Paulo - Brazil 05.2014 - 05.2014
Skills
- Problem-Solving in complex scenarios
- Leading team meetings
- Project management software experience
- Product lifecycle understanding
- MRP systems operation
- Sales and operations liaison
- Resilience in stressful situations
- Forecasting mastery
- Statistical software knowledge
- ERP system expertise
- Sales and operations planning
- Coaching junior staff
- Prioritising urgent tasks
- Process improvement approach
- SAP proficiency
- Demand management
- Demand forecasting
- FMCG sector
- Advanced Excel
- Inventory management systems
- Demand planning
Languages
English
Fluent
Spanish
Advanced
Portuguese
Native
Timeline
Senior Demand Planner
Elemis Ltd
06.2024 - Current
Demand planner
Elemis Ltd
12.2021 - 06.2024
Demand & Supply Planner
Futura Foods Ltd
10.2019 - 12.2021
Purchasing Manager
Dairy Partners
11.2018 - 07.2019
Demand Planning Co-ordinator
SHS Sales & Marketing
12.2015 - 11.2018
MRP/MRPII - Planning Resources and Manufacturing - Planning
IMAM Business School
05.2014 - 05.2014
Bachelor of Business Administration - International Business
Universidade Paulista
02.2002 - 12.2005
CIPS Level 2 - Supply Chain
CIPS
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