MIRANDA SMITH
Stourbridge,,West Midlands
Summary
Results-driven account management professional with strong communication and time management skills. Experienced in developing client communications and fostering long-term relationships while delivering exceptional customer service to meet revenue targets. Thrives in fast-paced environments, embracing challenges and driving outcomes through collaboration and a commercial focus.
Overview
20
20
years of professional experience
10
10
years of post-secondary education
Work history
Account Manager
Acosta Europe - Flexforce
Woking, Surrey
09.2023 - Current
- Managed a number of high‑volume tactical campaigns, driving consistent revenue growth and ensuring seamless day‑to‑day service delivery.
- Headed the Purina Convenience team, driving distribution and sales across 5–6 campaigns yearly while achieving maximum revenue and contribution margin for Acosta Europe.
- Prepared and delivered presentations to clients, both online and in person, reviewing and showcasing campaign highlights and learnings.
- Facilitated and led regular meetings with key stakeholders, including ad hoc campaign set‑up/review sessions, fortnightly operational catch‑ups, and monthly MOR meetings.
- Established and strengthened client relationships across multiple communication channels, engaging with a wide range of stakeholders across main client categories and subsidiary brands.
- Acted as the primary point of contact for tactical accounts, resolving issues with speed and precision.
- Coordinated with internal and external teams (sales, operations, logistics, finance) to execute campaigns and deliver client requirements on time.
- Collaborated with internal contractual Account Leads to offer client a one service approach, across both contractual and tactical.
- Identified opportunities for growth within tactical accounts, contributing to KPIs, improving account contribution margin and driving performance within the team.
- Analysed account performance data to spot trends, risks, and opportunities, presenting actionable insights to stakeholders.
- Delivered accurate weekly and monthly forecasting, ensuring pipeline visibility for the senior leadership team.
- Implemented and cascaded a refreshed reporting process to improve speed, accuracy, and the representative reporting experience across Convenience campaigns.
- Introduced transparent auditing frameworks to ensure full visibility of field activity, compliance, and account performance.
- Managed stock levels across Convenience campaigns, overseeing stock forecasting, demand planning, and proactive issue resolution to prevent gaps in availability.
- Interviewed and onboarded new representatives to build and maintain a best‑in‑class tactical field team.
- Leveraged AI‑powered tools to streamline stock forecasting, enhance operational efficiencies, and reduce manual workload across the team.
- Ensured compliance with internal policies and client SLAs, maintaining high standards of accuracy and accountability.
- Completed the company ‘Mastering Managers’ development training.
- Winner of the company 'Rely On Me' Spotlight award following client endorsement.
Regional Sales Manager (Red Bull Grocery)
Acosta Europe
04.2022 - 06.2026
- Lead a team of 9 strikers to consistently overachieve KPIs
- Analyse performance data to drive team results
- Set individual and team KPIs
- Train and coach the team in Power selling sales techniques
- Champion and embed both the Red Bull brand values and the Acosta Europe guiding principles within the team to cultivate a winning collaborative culture
- Recruit and induct high level candidates
- Plan and deliver monthly team meetings
- Proven track record in recruiting, coaching and developing an underperforming group of individuals into a highly performing, first class field sales team
- Drive engagement nationally
- Introduced incentives to drive performance and recognition
- Coach and mentor high performers to develop talent pool
- Identify training needs within the team and implement additional training where necessary
- Work closely with Morrisons national accounts team to provide first class insight and promotional compliance
- Support with the preparing, planning and delivery of high profile client visits
- Receiver of high praise directly from both the client and employer
- Consistently highlighted and rewarded as a top performer
- Acosta Europe mentor to 2 colleagues within the wider business
- Acosta Europe Aspiring Manager
- Gained a coveted place on the Red Bull Off Premise Incentive London Trip 2022
Field Sales Executive (KHZ and Nestle Grocery)
Acosta Europe
10.2019 - 04.2022
- Analyse data to create action plans for future store visits
- Work closely with in store teams to exceed and drive value for the client
- Work as a team player ‑ keeping moral high during extremely challenging times, sharing best practice tips with colleagues and supporting them through their own personal development
- Building and maintaining strong relationships with KDMs within store to win large, impactful displays - growing brand awareness
- Taking on additional responsibilities within the account and team - such as ASDA champion, discounter visits and coaching
- Acting as a point of contact whilst RFM on annual leave
- A member of the Acosta Europe Corporate Social Responsibility Council
- Winner of spotlight awards chosen by the client and Operations team
- Continually growing my territory. Exceeding KPIs consistently, month on month
- Winner of in-team 'Star of the Week' sales challenges
- Highlighted by Account Controller and Operations team for going above and beyond
- Winner of the Acosta Europe 'Into the Den' Furlough competition which included presenting my concept to the Acosta Europe senior leadership team members
- Analyse data to create action plans for future store visits
- Work closely with in store teams to exceed and drive value for the client
- Work as a team player ‑ keeping moral high during extremely challenging times, sharing best practice tips with colleagues and supporting them through their own personal development
- Building and maintaining strong relationships with KDMs within store to win large, impactful displays - growing brand awareness
- Taking on additional responsibilities within the account and team - such as ASDA champion, discounter visits and coaching
- Acting as a point of contact whilst RFM on annual leave
Sales Advisor
Midlands News Association
Telford
10.2018 - 10.2019
- Increased territory through growing existing, lapsed and new clients. Selling media solutions both in print and online
- Exceeded 'Weeklies' revenue target consistently
- Increased my base territory, including one client's weekly revenue 5 fold
- Winner of numerous in‑team sales challenges
- Highlighted as a 'Shining Star' across the whole MNA media group for digital success
Territory Executive
Orchid Field Marketing
- Represented global brand, Storck UK increasing brand awareness and sales of their Toffifee, Werthers Original and Bendicks brands
- Supported large grocery supermarkets and cash‑and‑carry outlets
- Consistently exceeded monthly profit centre targets on incremental sales, off shelf displays and brand awareness
- Awarded multiple relationship building and Go Further awards
Owner of Miranda's Monkeys
(pre-schoolers, KS1 and KS2 craft club)
Learning Support Assistant
Ridgewood High School
Freelance Tactical Support
Taskforce Field Marketing
10.2012 - 10.2018
- Represented global brands such as Dulux (Akzo Novel N.V.), Tesco, Paypoint, The Range, Aldi, Colart, Autobar, Shurtape, Kudos and Immediate Media Company (Radio Times)
Business Development Advisor
Choices UK / The Webb Group
10.2008 - 05.2011
- Worked closely with independent retailers and symbol groups to increase DVD rental and retail revenue within the convenience sector
- Consistently exceeded weekly profit centre targets on sell‑in, seasonal, core retail and ANR products
- Achieved over and above the core visit cycle requirement
- Multiple winner of 'BDA of the Month' competitions
Store Manager
Ladbrokes Betting and Gaming Ltd
Cheltenham
08.2006 - 10.2008
- Led and motivated a team of 7 in a Flagship store
- Directed and motivated a team to support and implement commercial plans
- Facilitated monthly team meetings
- Analysed and presented store data to senior leadership
- Implemented Health and Safety & Human Resource procedures
- Monitored market share and analysed weekly figures to create action plans to drive store performance
- Training and developing a team, holding and reviewing appraisals
- Held 'refresher' and other coaching events for staff
- Management of recruitment and conducting new starter inductions
- Organised in‑house promotional and charity fundraising events
- Drove the store to win numerous Mystery Shopper awards
- Winner of company WOW awards
- Winner of in store challenge incentives
Education
BA - Business Mgmt with Accounting and Financial Mgmt
University of Gloucestershire
Cheltenham, Gloucestershire 09.2002 - 07.2006
A-Levels - Geography
Queen Elizabeth's Community College
Crediton, Devon 09.1999 - 07.2001
7 GCSEs Grades C+ (inc Maths and English) -
Queen Elizabeth's Community College
Crediton, Devon 09.1994 - 07.1999
Skills
- Account Management
- Sales and Negotiation
- Account budget management
- Target management
- Client engagement
- High performance management
- Strategic planning
- Driving Engagement
- Team Development
- Coaching
- Conflict resolution
- Organisational skills
Affiliations
- Sewing, Crafting, Crosswords and Escape Rooms
Timeline
Account Manager
Acosta Europe - Flexforce
09.2023 - Current
Regional Sales Manager (Red Bull Grocery)
Acosta Europe
04.2022 - 06.2026
Field Sales Executive (KHZ and Nestle Grocery)
Acosta Europe
10.2019 - 04.2022
Sales Advisor
Midlands News Association
10.2018 - 10.2019
Freelance Tactical Support
Taskforce Field Marketing
10.2012 - 10.2018
Business Development Advisor
Choices UK / The Webb Group
10.2008 - 05.2011
Store Manager
Ladbrokes Betting and Gaming Ltd
08.2006 - 10.2008
BA - Business Mgmt with Accounting and Financial Mgmt
University of Gloucestershire
09.2002 - 07.2006
A-Levels - Geography
Queen Elizabeth's Community College
09.1999 - 07.2001
7 GCSEs Grades C+ (inc Maths and English) -
Queen Elizabeth's Community College
09.1994 - 07.1999
Territory Executive
Orchid Field Marketing
Owner of Miranda's Monkeys
(pre-schoolers, KS1 and KS2 craft club)
Learning Support Assistant
Ridgewood High School