MINH TRANG VU
London
Summary
A Distinction-level postgraduate in Digital Marketing with strong academic grounding in consumer behaviour, digital strategy, and data analysis. Possesses a well-developed ability to critically engage with interdisciplinary frameworks at the intersection of marketing and behavioural science, including decision-making theories, persuasion models, and digital consumer engagement.
Experienced in applying theoretical constructs to empirical contexts, with particular interest in how psychological mechanisms shape consumer attitudes, intentions, and behaviour in digital environments.
Committed to developing advanced research capabilities and contributing to academic inquiry in consumer psychology, with long-term aspirations in research, strategy, or doctoral-level study.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Administrative assistant
Lulu Nail and Beauty
London, Fitzrovia
2025.09 - Current
Assisted customers with inquiries and support requests.
Provided guidance on product usage and features.
Facilitated engagement through TikTok content creation.
Sales Manger
Chubb Life Vietnam
Vietnam, Hanoi City
2020.06 - 2024.11
Orchestrated training workshops aimed at skill development within the team.
Guided team in improving personal selling strategies.
Oversaw team development and management initiatives.
Provided support in sales consulting efforts.
Engaged with team in fieldwork activities, utilising both face-to-face and online methods.
Translator
Embassy of Italy Hanoi
Vietnam, Hanoi City
2016.06 - 2017.09
Oversaw review of student profiles to ensure application suitability for schools.
Facilitated translation of student profiles into English to enhance accessibility.
Secured notarised support documentation to assist students in their applications.
Education
Bachelor of Arts - Business
University of Huddersfield
Huddersfield 2019.01 - 2020.03
Master of Science - Marketing
University of Roehampton
London 2023.01 - 2024.07
Skills
Analytical & Research Skills
- Consumer Behaviour Analysis
- Data Interpretation & Marketing Metrics
- Academic Research & Report Writing
Marketing & Strategy
- SEO / PPC / Social Media Marketing
- Influencer Marketing Strategy
- Brand Positioning
Tools & Software
- Google Analytics
- Meta Ads Manager
- Microsoft Excel / PowerPoint
Affiliations
- Communication with other people
- Reading book related to consumer behaviours or sales leadership to develop soft skills
- Learning leading and working with people skills
- Join the social activities and organize event
Accomplishments
- 07/20: Promote into Unit Manager (Chubb Life)
- 12/20: Promote into Sales Manager (Chubb Life)
- 10/21: Record-holder of Month for Individual of Sales
- 10/21: Top 1 Individual of Sales in Dep / Top 1 Sales Manager of Dep / Top 1 Sales Team of Dep
- 01/22: Top 2 excellent record-holder of area in 2021 / Top 5 Individual influence person of the Dep
Certification
CMI certificate level 5
Languages
English
Fluent
Vietnamese
Native
Chinese (Mandarin)
Intermediate
Activives
- Vietsoc Hudderfield: Event supportive
- Event Organization: Content Creators for my own cosmetic business
Timeline
Administrative assistant
Lulu Nail and Beauty
2025.09 - Current
Master of Science - Marketing
University of Roehampton
2023.01 - 2024.07
Sales Manger
Chubb Life Vietnam
2020.06 - 2024.11
Bachelor of Arts - Business
University of Huddersfield
2019.01 - 2020.03
Translator
Embassy of Italy Hanoi
2016.06 - 2017.09