Mingfeng Bella Dou
London
Summary
Insightful MSc student in Eating Disorders and Clinical Nutrition seeking CJ Foods UK Marketing Internship. Skilled in developing engaging wellbeing and nutrition content on Xiaohongshu, with a focus on food marketing and consumer behaviour. Capable of transforming food and nutrition insights into compelling marketing strategies aimed at increasing K-food awareness among young, international consumers in the UK.
Overview
2027
2027
years of professional experience
Work History
Digital Wellbeing Communication & Audience Engagement
Xiaohongshu (RED)
02.2024 - Current
- Develop audience-aware messaging that makes food and wellbeing topics clear, engaging, and relevant to young and international audiences.
- Addressed audience questions and identified key concerns regarding eating habits, motivation, lifestyle structure, and self-management, enhancing community understanding.
- Build insight into how digital audiences respond to different content angles, emotional hooks, visual presentation, and practical advice.
- Enhanced consumer-facing communication skills through targeted content creation, active audience engagement, and awareness of relevant trends.
- Created engaging wellbeing and nutrition content addressing food habits, routines, body awareness, and sustainable lifestyle choices to foster healthier lifestyles.
Consumer Insight & Food Behaviour Awareness
London
- Current
- Leveraged nutrition and behaviour-change expertise to analyse consumer food choices and their responses to various health and lifestyle messages.
- Enhanced communication strategies for food products tailored to diverse consumer groups, including students, young professionals, international consumers, and health-conscious audiences.
- Cultivated understanding of factors shaping food habits, including lifestyle, culture, emotion, convenience, health beliefs, and social identity.
- Explored how K-food and Asian food culture can be positioned in the UK through taste, convenience, cultural identity, and lifestyle relevance.
Education
MSc - Eating Disorders and Clinical Nutrition
University College London (UCL)
London04-2026
BSc - Global China Studies
The Hong Kong University of Science and Technology (HKUST)
Hong Kong01-2025
Skills
- Digital content
- Audience-focused marketing communication
- Campaign support and event coordination
- Digital strategy
- Trend analysis
- Digital engagement strategy
- Retail analysis
- Clear written communication
- Organisational skills
- Microsoft Office suite
- Cross-cultural awareness
Languages
English
Proficient
C2
Mandarin Chinese
Proficient
C2
Training
- Applying Functional Medicine in Clinical Practice (AFMCP), Institute for Functional Medicine
- Nutrition Science, Stanford Medicine Health Education
Websites, Portfolios and Profiles
linkedin.com/in/mingfeng-d-0034771b6
Timeline
Digital Wellbeing Communication & Audience Engagement
Xiaohongshu (RED)
02.2024 - Current
Consumer Insight & Food Behaviour Awareness
- Current
MSc - Eating Disorders and Clinical Nutrition
University College London (UCL)
BSc - Global China Studies
The Hong Kong University of Science and Technology (HKUST)