Summary
Overview
Work history
Education
Skills
References
Timeline
Generic

Milo Bernard

London

Summary

Results-driven marketing professional with nearly 10 years of experience at Awin, a market-leading affiliate marketing network. Over the course of my career, I’ve developed expertise in account management and commercial contracts, providing me with a strong understanding of the marketing industry and product offerings. My work has honed my ability to build and maintain long-term client relationships, manage complex negotiations, and drive retention and growth. I’m highly skilled at identifying client needs, assessing risks, and uncovering opportunities for business expansion. I'm now seeking a new challenge to further leverage my expertise and grow in a dynamic environment.

Overview

8
8
years of professional experience
2
2
years of post-secondary education

Work history

Retention & Growth Manager

Awin Ltd
London
10.2023 - Current
  • Drove the proactive migration of existing clients to the company’s new commercial model, securing annual recurring revenue (ARR) and extending contract term lengths.
  • Conducted discovery calls with senior client stakeholders to understand service needs and identify opportunities for expansion. Delivered large-scale client pitches, presenting revised commercial terms alongside forecasted growth.
  • Directed quarterly risk analysis meetings with Account Management to flag clients at risk of churn and uncover upsell or expansion opportunities.
  • Negotiated commercial terms with existing clients and executed new contracts, contributing to £1.9m in annually retained revenue in 2024, with an average renewed term of 24 months. Recent agreements include Gousto, Schuh, Very.co.uk, and Three Mobile.
  • Collaborated with Legal and Compliance teams to ensure all contracts were accurate, aligned with internal standards, and fully enforceable.

Commercial Contracts Manager

Awin Ltd
London
04.2022 - 10.2023
  • Drafted, reviewed, and managed contract renewals and amendments for existing clients, ensuring accuracy and alignment with company standards.
  • Served as the escalation point for contract-related queries across the business, providing interpretation and guidance tailored to client type and scenario.
  • Maintained and managed the client contract database, tracking expiration dates and ensuring all records were accurately filed and easily accessible. (Salesforce)
  • Negotiated and executed high-value deals, securing favorable terms for the organization across clients of varying sizes and service requirements.

Key Account Manager

Awin Ltd
London
05.2019 - 04.2022
  • Managed a portfolio of key clients within the company’s Key Accounts department, including Ocado, EDF Energy, Dorothy Perkins, and Burton Menswear.
  • Collaborated with client-side marketing managers to drive sales and ROI, achieving an average 60% year-on-year sales growth across managed programmes. Maintained an average client satisfaction score of 9/10 over three years.
  • Led regular performance reviews and strategy calls, delivering tailored recommendations based on advanced data insights aligned with client business objectives.
  • Hosted calls with new and existing publishers to build relationships, negotiate rates, and secure high-impact exposure placements.
  • Identified and implemented efficiencies across affiliate programmes, focusing on cost-effectiveness, automation, and improved organisation.

Account Executive

Awin Ltd
London
03.2017 - 05.2019
  • Consulted on a portfolio of 150+ SME clients across diverse sectors and growth stages, providing ad-hoc support, best-practice guidance, and strategic recommendations to drive value.
  • Led performance review meetings, delivering top-line analysis and actionable insights on new partners and campaign activity to support programme growth.
  • Managed end-to-end client relationships, ensuring satisfaction while navigating challenging conversations around invoicing, technical issues, and sales performance.

Education

A-Levels - Psychology, Media Studies, and Religious Studies

Graveney School Sixth Form College
London
09.2011 - 07.2013

GCSEs -

Cardinal Vaughan Memorial School
London

Skills

  • Digital marketing proficiency
  • Commercial insight & negotiation
  • Contract management & drafting
  • Project Management
  • Software including: Salesforce, Asana, Tableau, Excel, Docusign, Co-pilot, and PowerBI

References

References available upon request.

Timeline

Retention & Growth Manager

Awin Ltd
10.2023 - Current

Commercial Contracts Manager

Awin Ltd
04.2022 - 10.2023

Key Account Manager

Awin Ltd
05.2019 - 04.2022

Account Executive

Awin Ltd
03.2017 - 05.2019

A-Levels - Psychology, Media Studies, and Religious Studies

Graveney School Sixth Form College
09.2011 - 07.2013

GCSEs -

Cardinal Vaughan Memorial School

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Milo Bernard