Summary
Overview
Work history
Education
Skills
Languages
Timeline
Generic

Millie Chen

London

Summary

Having more than 1-year intern experience in the advertising industry and received full-time job offers every time, I continued my passion and belief in creativity and marketing. Collaborating with clients including NIKE, Arc'ytex, and Jagermeister, I gained outstanding multi-tasking and communication skills in daily cooperation with different departments, as well as the capability of recognizing cultural trends and coming up with strong insights. As such, I am confident in my ability to spot the target audience and create appealing content, and I am eager to learn new skills as part of your team.

Overview

1
1
year of professional experience
5
5
years of post-secondary education

Work history

Planning Intern

Wieden & Kennedy
Shanghai, China
07.2022 - 09.2022
  • Took charge of the 2022 W+K Intern Graduation Ceremony campaign. Leading the intern team to successfully deliver a well-received ceremony in one week, I took part in the whole process from creative planning, merchandise and visual design, to production.
  • Took part in the NIKE Mad Friday campaign, and joined internal and external creative meetings, providing general ideas as well as detailed copy. Received a full-time job offer at the end of the internship.

Marketing Intern

BBDO
Shanghai, China
07.2021 - 12.2021
  • Took charge of social marketing, creating social media content tailored to different channels including TikTok, WeChat, etc., guaranteeing the brand tones coexist with culturally trendy styles. Reached an average view of 14k per article on WeChat.
  • Took part in the script writing and production of video campaigns. Conducted research and pre-interviews for artist collaboration, and optimized details due to on-site emergency changes. The final video reached 2.6m views. Received a full-time job offer at the end of the internship.

Marketing Intern

LePassage Agency
Shanghai, China
01.2022 - 05.2022
  • Took part in the agency branding campaign, including video and magazine projects. My tasks ranged from reference research, building content structure, to script-writing, and creating appealing content with commercial thinking. More than 90% of my original content ideas were adopted and conducted in the final published magazine.
  • In charge of opponent analysis before pitches. Investigated the opponent's social strategy and marketing content style, presented the analysis as a deck and reported to the marketing team on internal meetings. Received a full-time job offer at the end of the internship.

Education

Master of Arts - Global Media Industries

King's College London
London
09.2022 - 09.2023

Bachelor of Arts - Media and Communication

Nanjing Normal University
Nanjing, China
09.2018 - 06.2022

Skills

  • Adobe Photoshop
  • Adobe Premiere
  • Powerpoint/Keynote
  • Excel

Languages

English
Advanced
Mandarin
Native

Timeline

Master of Arts - Global Media Industries

King's College London
09.2022 - 09.2023

Planning Intern

Wieden & Kennedy
07.2022 - 09.2022

Marketing Intern

LePassage Agency
01.2022 - 05.2022

Marketing Intern

BBDO
07.2021 - 12.2021

Bachelor of Arts - Media and Communication

Nanjing Normal University
09.2018 - 06.2022
Millie Chen