Mike Stead

• Collaborate with engineering, product, and design to shape requirements and roadmaps.
• Translate business goals into technical specifications and manage delivery plans.
• Prioritise features and technical work to maintain high-quality performance across apps.
• Create tickets, test, and validate new app features across platforms.
• Identify technical issues, troubleshoot root causes, and raise bug-fix tickets.
• Coordinate releases with engineering and product teams, then monitor rollout performance.
• monitor new features.

Key Responsibilities

• Collaborate with engineering, product and design teams to develop product
• requirements and roadmaps.
• Translate business goals into technical specifications and manage delivery of
• projects.
• Prioritise features and technical developments with a strong focus on
• high-quality performance.
• Ticket and test new app features across platforms.
• Identify and troubleshoot technical issues, creating tickets for bugs and fixes.
• Collaborate with the development team on product releases, including
• coordinating rollouts and monitoring release performance.

Achievements:

• Launched new Membership features globally across app suite
• Successfully migrated and launched tier 1 apps globally
• Drove strong YoY growth in app downloads across Sports Direct, Flannels and Frasers (up to +99% YoY).
• Increased first-time download mix across all brands, improving acquisition quality.
• Grew average daily users across all apps, with particularly strong growth at Frasers (+56% YoY).
• Increased app demand mix across all brands, driving greater share of revenue through mobile.
• Contributed to significant YoY app revenue growth, including multi-million-pound gains at Sports Direct and Flannels.
• Used monthly performance trends to inform app optimisation, trading and release decisions.

Roles and Responsibilities:

• Led backlog refinement sessions with engineering, defining and clarifying upcoming features
• Owned and prioritised the product backlog in line with business and user needs
• Built and maintained the product roadmap, aligning delivery with strategic goals
• Managed live releases, coordinating deployments and mitigating risks
• Contributed to optimisation of the demand funnel, improving conversion and flow through the product
• Analysed user behaviour and market trends to inform product decisions and prioritise feature development.
• Defined user stories, acceptance criteria, and lead backlog grooming with a focus on mobile onboarding and personalisation features.
• Collaborated with Product Lead, UX, development, QA, and stakeholder teams in Agile environments using Jira and Confluence to ensure alignment and timely delivery.
• Coordinated release management, facilitated business acceptance testing, and supported smooth deployment across app platforms.
• Enabled robust app tracking by implementing paid social attribution, revenue monitoring, and deep linking, improving visibility across user journeys.
• Supported A/B testing strategies and ongoing product performance tracking to drive continuous optimisation.

• Achievements:
• Launched of new BBR app globally
• Launched of new BBR website globally on new system (from Hybris to Adobe Commerce)

• Achievements:
• Designed, built and launched globally new SEO manager tool
• Enhanced the performance of product feed data by increasing conversion rates and improving click-through rates.

• Launched new Mr.P and Net-A-Porter app
• Launch of new Mr.P and Net-A-Porter website across multiple countries (globally)