Miharu Hosoya
Summary
Dynamic marketing professional with 4 years of hands-on experience in Salesforce Marketing Cloud, leveraging CRM and marketing automation to drive customer engagement and retention. Proficient in web development using HTML, CSS, Drupal, and WordPress, with strong design skills in Figma. Skilled in data analysis using SQL, Power BI, and Google Analytics to inform strategic decisions and optimize campaigns. Experienced in project management with Jira, enhancing team collaboration and operational efficiency. Committed to advancing a career in digital marketing and analytics by integrating innovative technologies to deliver measurable results.
Overview
8
8
years of professional experience
2020
2020
years of post-secondary education
Work history
CRM Marketing Specialist
Kaplan Languages Group
London, United Kingdom
2024.07 - Current
- Implemented six new customer email journeys, increasing the re-engagement rate of inactive leads by 27 percent and the alumni customer return rate by 11 percent.
- Implemented an automated communication system for internal and external communication, increasing partner agency satisfaction from 67 percent to 88 percent in the annual survey.
- Led the data migration of 1.8 million records from a legacy data structure, designed validation rules and duplicate management processes, and achieved 92 percent data integrity after migration.
- Led weekly B2C and B2B email projects across three brands and thirteen languages, delivering more than 100 emails per month.
Marketing Executive - Asia
Kaplan International Languages
London, United Kingdom
2022.06 - 2024.06
- Took ownership of all marketing activities for the Asian markets, focusing on Japan, South Korea, China, Taiwan, and Thailand.
- Implemented regional campaigns, created landing pages, localized marketing assets, optimized paid social campaigns, resulting in 20% increase in engagement and 15% growth in leads.
- Wrote weekly blog articles, sourced affiliate partnerships, and developed social media content, contributing to 24% increase in web traffic across markets.
- Collaborated with local universities in Asia and organized influencer campaigns, generating over 30 influencer-led content pieces
Digital Marketing Specialist
Butten Tech UK Limited
London, United Kingdom
2021.12 - 2022.04
- Developed Japanese market from the ground up and established business relationships with 113 new partners across Japan and the UK.
- Took ownership of ambassador projects and contracted 12 new artists and content creators, expanding the brand’s influencer network.
- Directed the website development for the Japanese market, launching a dedicated site that enhanced user experience and supported regional marketing initiatives.
Customer Service Specialist
TDCX
Singapore, Singapore
2020.07 - 2021.11
Branch Manager
Hot Holiday Pte.Ltd
Buenos Aires, Argentina
2019.04 - 2020.04
Tour Coordinator
Hot Holiday Pte.Ltd
Cairns, Australia
2018.02 - 2019.03
Education
Bachelor of Arts - Literature
University of Ritsumeikan
JapanSkills
- CRM / Marketing Automation: Salesforce Marketing Cloud, Salesforce Sales Cloud, Mailchimp
- Web & Frontend: HTML / CSS, Drupal, WordPress, Figma
- Data & Analytics: SQL, Power BI, Google Analytics
- Project & Collaboration Tools: Jira
Timeline
CRM Marketing Specialist
Kaplan Languages Group
2024.07 - Current
Marketing Executive - Asia
Kaplan International Languages
2022.06 - 2024.06
Digital Marketing Specialist
Butten Tech UK Limited
2021.12 - 2022.04
Customer Service Specialist
TDCX
2020.07 - 2021.11
Branch Manager
Hot Holiday Pte.Ltd
2019.04 - 2020.04
Tour Coordinator
Hot Holiday Pte.Ltd
2018.02 - 2019.03
Bachelor of Arts - Literature
University of Ritsumeikan