Work Type
Full timePart timeContract workConsultingLocation preference
On-siteRemoteHybridLocation: South Shields, Tyne and Wear
Open to relocation: No
Michelle Halpin
South Shields,Tyne and Wear
Work preference
Summary
Data science and Power BI developer building interactive reports and dashboards from data modelling through DAX and Power Query design and publication. Translates stakeholder functional and non-functional requirements into agile, iterative analytic solutions for service and spend decision-making. Develops daily SQL for Alma Analytics (Oracle BI) to analyse complex library data, validate data matching, and support collection and research teams.
Skills
- Engagement trend analysis
- User engagement strategies
- User experience design
- Natural language processing
- Data analysis skills
- Data visualisation
- DAX and Power Query
- Python and SQL programming
- ETL automation
- Digital content development
- Project management methodologies
Accomplishments
- Developed and deployed NLP AI models: CNN and LDA to classify qualitative student feedback.
- Led project implementation of AI-enabled academic resource discovery tools: LibKey and Ex-Libris AI Research Assistant.
- Created novel Ex Libris dashboard solutions for cross-subject cost-per-use procurement analysis.
- Developed and delivered UK-wide analytic cost-per-use data model via EPUG-UKI consortia.
- SCONUL Book Chapter: The Librarian in the Loop: Building Trustworthy, In-House AI for Qualitative Student Insight (to be published by FACET early 2027).
Work history
Digital Services and Content Developer
University of Sunderland
Sunderland, Tyne and Wear
2023.01 - Current
- Led student engagement initiatives with library reading resources, fostering consistent participation and enhancing user experience.
- Conducted analysis of student engagement to identify trends in activity, informing strategies for improved resource utilisation.
- Developed analytic reports and data visualisation dashboards for quick insights.
- Developed in-house natural language processing models for AI functions.
- Led data analytical project implementations from planning through delivery.
- Established and managed data analytics governance policy and practice.
- Developed automated ETL data pipelines to move data reliably.
Communications and Engagement Coordinator
University of Sunderland
Sunderland, Tyne and Wear
2016.01 - 2023.06
- Design and deliver impact evidence campaigns for engagement objectives support.
- Coordinate stakeholder engagement to match timelines, resources, and campaign messaging.
- Deliver and manage social media campaigns across scheduled posts and platforms.
- Create graphic designs and digital content for ongoing engagement channels.
- Analyse student engagement data to build visual dashboards for decisions.
- Analyse engagement impact and produce reporting for academic teams.
Marketing Coordinator
University of Sunderland
Sunderland, Tyne and Wear
2010.01 - 2016.01
- Created and designed promotional materials to ensure consistent brand messaging across all platforms.
- Designed and delivered social media campaigns that enhanced audience engagement through streamlined content workflows.
- Wrote and designed instructional guidance content for users to follow clear, step-by-step processes.
IT Information Officer
University of Sunderland
Sunderland, Tyne and Wear
2002.01 - 2010.01
- Coordinated IT projects, scheduled milestones, and tracked progress to ensure timely completion.
- Administered software licences, updated records, and supported compliant usage to maintain software integrity.
- Developed IT training materials, delivered sessions, and evaluated learning outcomes to enhance staff skills.
Project Officer
University of Sunderland
Sunderland, Sunderland
2001.01 - 2002.01
- Completed staff training needs assessments, informing targeted course planning efforts.
- Evaluated training delivery, providing actionable insights for future session enhancements.
- Designed and delivered training sessions on the student administration system, enhancing understanding among students and staff.
Distance Learning Officer
Northumbria Police
1997.01 - 2001.01
- Developed print-based learning materials to enhance learner engagement and support diverse learning styles.
- Worked with colleagues to achieve shared goals.
Learning Support Assistant
Northumbria University
Newcastle-upon-Tyne, Tyne and Wear
1995.01 - 1997.01
- Ensured daily operations of learning resource unit, maintaining resources for student access and support.
Education
Master of Science - Data Science
University of Sunderland
Sunderland 2023.09 - 2026.05
Professional Certification - Data Analytics
London School of Economics and Politics
London 2022.02 - 2022.11
First Line Management Level 3 Diploma - Management
Chartered Management Institute
Sunderland 2015.09 - 2016.05
BA (Hons) - Graphic Design
Camberwell College of Art, University of the Arts London
London 1990.09 - 1993.05
Postgraduate Certificate - Post-16 Education
University of Sunderland
Sunderland 2001.09 - 2003.05
Diploma of Higher Education - Post-16 Education
Northumbria University
Newcastle upon Tyne 1999.09 - 2001.05
Certificate of Higher Education - Art and Design
Newcastle College
Newcastle upon Tyne 1989.09 - 1990.05
A-Levels - Geography, Art, Maths
Boldon Comprehensive School
Boldon Colliery, South Tyneside 1987.09 - 1989.05
GCSEs - Geography, Art, English Language, Maths, French, Religious Studies, Biology, Chemistry
St Wilfrids Comprehensive School
South Shields, South TynesideAffiliations
- CIILP (Chartered Institute of Library and Information Professionals)
- SCONUL Business Intelligence Group Benchmarking Statistics
Papers, Presentations and Workshops
- Workshop: "Introduction to PowerBI for Library Staff", at 2025 LibPMC International Conference.
- Presentations:
- "From Data to Dashboard: Blended Approaches to Engage Stakeholders and Shape Services", SCONUL 2025 Spring Conference.
- "Stat to the Future", SCONUL statistical review findings, LibPMC 2025 Conference.
- "Analytics, Wellbeing and Beyond", at 2025 CILIP North East showcase event.