Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Hi, I’m

Michelle Goldfelde

Business Sales Executive
London

Summary

Over the course of my lifetime, I have been fortunate to live in Europe, the United States, and Canada. In turn, this has enabled me to become comfortable in new environments in and out of the workplace, while also having in-depth communication skills with individuals from all walks of life. I would describe myself as a goal-oriented leader with a distinguished interest in tech startups as we are currently reaching a 'digital age'.

All in all, I am always more than eager to pick up new skills and be thrown into challenging scenarios, learning from those above me. By doing so, I endeavour to increase productivity and customer satisfaction while driving revenue and sales, or pitching ideas and working collaboratively. I have incredible flexibility as my previous role was intertwined with several tasks from a plethora of departments.

Moreover, please click here to view my content writing portfolio: https://www.wectory.com/news

Overview

6
years of professional experience
4
years of post-secondary education
3
Languages

Work History

American Express
London

Business Sales Executive
01.2023 - Current

Job overview

  • Contributed to the development of email marketing and newsletter campaigns, resulting in a 24% increase in open rates.
  • Created and executed outbound demand generation campaigns, more than 80 calls and emails daily, to deliver qualified leads for business development mangers on my team.
  • Identified influential leads through market research, and by utilisation of the D&B Hoovers database.
  • Updated and monitored the client database on SalesForce.
  • Developed and implemented successful sales strategies to drive growth and exceed revenue targets.
  • Collaborated with traders, marketing, and other internal teams to meet shared goals, while ensuring I meet personal targets.
  • Explained unique selling points to show potential customers the benefits of the Membership Rewards Programme and encourage acquisition.
  • Stayed up to date on the latest industry trends.
  • Converted existing credit card customers to the FX product.

Wectory
Canary Wharf

Customer Development Manager
07.2021 - Current

Job overview

  • Managed social media channels, wrote/published upwards of 70 articles associated with with the UK property rental market for marketing purposes and client retention.
  • Assisted in content creation for website updates and kept up to date with the latest trends within real estate market research.
  • Increased our follower base to 400+ followers, and doubled our follower count on Twitter, increasing our social media presence.
  • Conducted keyword research and improving organic search rankings by 120% on LinkedIn, while our website traffic rose by 33%.
  • Performed analysis of competition to determine strengths and weaknesses. An example being Choices, a large-scale company also offering a 'rent in advance' option.
  • Investigated and integrated new strategies such as brochures and tangible merchandise to expand business operations (by 200%).
  • Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives e.g. partnering with upwards of five real estate agencies in one month.
  • Coordinated staff meetings to discuss developmental strategy, best practices and process improvements.
  • Built relationships with customers and community to establish long-term business growth, and answered any queries through HubSpot.
  • Developed and executed sales presentations for our client base, along with live Q&As with an attendance of more than 30 people.
  • Organised and attended prominent property events such as the UK National Landlord Investment Show.
  • Operated closely with the backend developers to create Wectory's website through platforms such as Tilda, and Figma.

Open Age UK
Westminster, London

I.T. Specialist
06.2019 - 12.2020

Job overview

  • Removed malware, ransomware and other threats from laptops, cellular devices, and desktop systems.
  • Explained technical information in clear terms to promote better understanding for non-technical users, particularly vulnerable groups.
  • Patiently walked individuals through basic troubleshooting tasks.
  • Resolved diverse range of technical issues across multiple systems and applications for customers and end-users across various time zones.
  • Offered troubleshooting of connectivity issues across networks such as Wi-Fi, and cellular.
  • Provided education to the adults & elderly situated around the utilisation of Microsoft suite.

Ham Court Cottages (Self-Employed)
Bampton, Oxfordshire

Agricultural Engineer
03.2017 - 01.2019

Job overview

  • Conducted pre-shift inspections of equipment and work areas to enhance safety.
  • Helped keep facilities, equipment and tools operational with regular repairs and proactive maintenance.
  • Documented findings and results from fieldwork-based research with robust reports incorporating both text and visual data representations.
  • Examined plant specimens to identify diseases, environmental impacts and harm from manmade chemicals.
  • Conducted educational programs to provide farmers with information to help improve agricultural productivity - particularly for the Young Farmers organisation.
  • Performed soil, water and tissue sampling to interpret results for various crops such as Rapeseed.

Education

Royal Agricultural University
Cirencester

Bachelor of Science from Agriculture (2:1)
10.2017 - 05.2021

University Overview

  • Member of the financial enterprise committee, student's union, rowing society.
  • Awarded a high first for my dissertation findings on the decline of oysters in the United Kingdom. The dissertation featured analysis on consumerism, and methods to stimulate production of shellfish.
  • Completed professional development in economics, business development, and food security, among other modules.



Skills

    Direct sales & partnerships

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Accomplishments

Accomplishments

National Citizenship Service (2016)


  • New skills learnt: online blogging, budgeting, money management, teamwork, and the five stages of project management.


Screen Acting (Totally Lit Ltd., 2022)


  • Strong confidence, contributing to a better sense of negotiation.
  • The ability to memorise lines, or instruction, leading to optimum results with clients.
  • Great understanding when it comes to reading people’s emotions, enabling workplace cohesion.
  • Possessing the energy, and dedication to perform tasks set.

Timeline

Business Sales Executive
American Express
01.2023 - Current
Customer Development Manager
Wectory
07.2021 - Current
I.T. Specialist
Open Age UK
06.2019 - 12.2020
Royal Agricultural University
Bachelor of Science from Agriculture (2:1)
10.2017 - 05.2021
Agricultural Engineer
Ham Court Cottages (Self-Employed)
03.2017 - 01.2019
Michelle GoldfeldeBusiness Sales Executive