MICHELLE DOYLE
Summary
With over 3 years of brand management experience in Oncology, I am passionate about delivering innovative solutions that improve patients' lives. As a brand manager in Oncology, I have led the Lung and Gi oncology brands, overseeing the launch and execution of brands within the portfolio. I have a background in Health Economics, pharmacology, and organisational leadership, enabling me to understand the complex dynamics of oncology and develop effective strategies to drive growth and differentiation. skills. I look forward to accepting new challenges and opportunities to excel.
Overview
20
20
years of professional experience
Work History
Oncology Brand Manager Lung & Gi Cancer
AstraZeneca Pharmaceuticals (DAC) Ltd
Ireland
01.2022 - Current
- Develop strategies to maximize market penetration and revenue growth of Oncology products for Lung Cancer and GI indications
- Analyze insights and developed launch and brand strategy plans for the lung cancer portfolio.
- Develop brand forecasting strategies and effectively managed marketing budgets for multiple portfolios.
- Responsible for promoting the brand through effective management of promotional material and digital assets, continuously tracking sales performance against projections.
Oncology Lung Cancer Business Manager
AstraZeneca Pharmaceuticals (DAC) Ltd
Ireland
09.2020 - 12.2021
- Led and managed a high-performing Lung field force, resulting in two successful product launches within 6 months. Facilitated the expansion by introducing a second indication for Tagrisso in 1L advanced Lung cancer and overseeing the launch of an Immunotherapy treatment option for Stage 3 Lung Cancer.
- Conducted field visits to engage with key stakeholders, set targets and bonuses, and track sales and account planning objectives for the sales force.
- Utilized Lung Map exercises to determine areas of business growth and pinpoint weaknesses in marketing strategies
- Generated actionable business insights by leading the development of an operational tactical plan, effectively executing it with field representatives.
Oncology Key Account Hospital Specialist
AstraZeneca Pharmaceuticals (DAC) Ltd
Ireland
06.2020 - 10.2020
- Launched Tagrisso 2nd Line NSCLC T790m
- Conducted discussions on ctDNA testing process of blood and its correlation with tissue testing to identify patients with EGFRm
- Demonstrated how Faslodex is optimal either as first-line therapy or when combined with a CDK4 inhibitor in treating patients
- Promoted Lynparza in Ovarian cancer as the preferred choice for 1st and 2nd line treatment after positive identification of Brca test.
Oncology Key Account Mgr - Womens Health
AstraZeneca Pharmaceuticals
Ireland
10.2018 - 05.2020
- Successfully launched the pioneering drug Lynparza as the initial PARP inhibitor for treating Ovarian Cancer
- Consistently advocated for Faslodex to be considered as an optimal choice for initial treatment of Advanced Breast cancer. Emphasized its value as a stand-alone therapy or when combined with a CDK4 inhibitor during later stages.
Hospital Product Specialist Oncology & Respirator
AstraZeneca Pharmaceuticals
Ireland
04.2005 - 02.2018
- Engaged with Medical Oncologists and associated health care professionals to promote Faslodex for Advanced Breast Cancer.
- Influenced adoption of Symbicort inhaler in the Respiratory team as well as Geriatrics and General medicine.
Oncology Hospital Territory Manager
Aventis Pharmaceuticals
Sydney & Nth NSW
04.2004 - 12.2004
- Served as Hospital Territory Manager at Aventis Pharma, overseeing the promotion of Taxotere for Breast Cancer to Medical Oncologists, Radiation Oncologists, and Breast Surgeons.
- Demonstrated success in increasing sales by effectively promoting Bonefos and maximizing Taxotere's potential in the treatment of bone metastases and breast cancer.
Education
Senior Marketeer Global Skills Program
Astrazeneca
Leadership Diploma -
Trinity Business School
Emotional Intelligence -
Aventis Pharma
Effective Communication -
Aventis Pharma
Seven habits of Highly effective people -
Aventis Pharma
Post Graduate Certificate Health Economics -
University of Aberdeen
Diploma Australian Pharmaceutical Manufacturers Association -
Deacon University Australia
BSc Pharmacology -
Trinity College Dublin
Skills
- Brand positioning
- Campaign Planning
- Growth tracking
- Supply Chain Management
- Sales monitoring
- Marketing Communications
- Sales Support
- Competitor Analysis
- Customer Segmentation
- Strategy Development
- Partnership Building
- Performance monitoring
- Training delivery
- Budget Development
- Market Analysis
- Brand strategy
- Partnership Development
References
References available upon request
Extracurricular Activities
Charity Fundraising Barnardos, Ovacare, Marie Keating Foundation Bloom Volunteer, School fundraising.
Hobbies and Interests
- Road biking
- Skiing
- Horseriding
- Sailing
Timeline
Oncology Brand Manager Lung & Gi Cancer
AstraZeneca Pharmaceuticals (DAC) Ltd
01.2022 - Current
Oncology Lung Cancer Business Manager
AstraZeneca Pharmaceuticals (DAC) Ltd
09.2020 - 12.2021
Oncology Key Account Hospital Specialist
AstraZeneca Pharmaceuticals (DAC) Ltd
06.2020 - 10.2020
Oncology Key Account Mgr - Womens Health
AstraZeneca Pharmaceuticals
10.2018 - 05.2020
Hospital Product Specialist Oncology & Respirator
AstraZeneca Pharmaceuticals
04.2005 - 02.2018
Oncology Hospital Territory Manager
Aventis Pharmaceuticals
04.2004 - 12.2004
Senior Marketeer Global Skills Program
Astrazeneca
Leadership Diploma -
Trinity Business School
Emotional Intelligence -
Aventis Pharma
Effective Communication -
Aventis Pharma
Seven habits of Highly effective people -
Aventis Pharma
Post Graduate Certificate Health Economics -
University of Aberdeen
Diploma Australian Pharmaceutical Manufacturers Association -
Deacon University Australia
BSc Pharmacology -
Trinity College Dublin
Similar Profiles
Harriet RiceHarriet Rice
Senior Account Executive at DACSenior Account Executive at DAC
Kimberly BaileyKimberly Bailey
Adminstrative Assistant/Caregiver at DACAdminstrative Assistant/Caregiver at DAC
Amandeep KaurAmandeep Kaur
Collection Coordinator at DACCollection Coordinator at DAC
Susana Ulloa RN, BSN, OCNSusana Ulloa RN, BSN, OCN
Lung Cancer Screening Navigator (INSPIRE Lung Study) at GO2 for Lung CancerLung Cancer Screening Navigator (INSPIRE Lung Study) at GO2 for Lung Cancer
Grainne CoganGrainne Cogan
Clinical Nurse Specialist Lung Cancer Coordinator at HSE. Our Lady of LourdesClinical Nurse Specialist Lung Cancer Coordinator at HSE. Our Lady of Lourdes