Michelle Ali
Tadley,United Kingdom
Summary
A dedicated professional with expertise in Content Marketing and Digital Marketing, proficient in Microsoft Office. Demonstrates exceptional time management and organisation skills, with a proven ability to multitask effectively. Experienced in content research and development, aiming to leverage these competencies to drive impactful marketing strategies.
Overview
6
6
years of professional experience
10
10
years of post-secondary education
Work history
Global Channel Marketing Senior Specialist
Lenovo
2025.01 - Current
- Developed global B2B channel marketing campaigns in collaboration with strategic alliance partners, creating channel-ready content to support partner acquisition, enablement, activation, and product launches.
- Delivered marketing campaigns collaborating with multiple stakeholders across global teams.
- Monitored campaign performance and content utilisation, improving process efficiency and strengthening relationships across a complex partner ecosystem.
- Supported regional execution of partner marketing campaigns and channel activities, coordinating delivery with channel partners and agencies across events, activations, and performance tracking.
- Planned and executed partner networking events and activations, overseeing end-to-end logistics and on-the-ground delivery.
Marketing & Communications Specialist
Insight
Uxbridge
2023.07 - 2026.05
- Direct support to the UK PR Manager, helping to implement and articulate the wider PR strategy across EMEA.
- Drafting UK press releases, identifying media opportunities, writing editorial copy, and pitching news stories.
- Regularly evaluating PR coverage, working with the EMEA team, running bi-weekly meetings, and managing the PR process across EMEA.
- Managing EMEA case studies, running bi-weekly calls, and ensuring quarterly targets are met, as well as reviewing and managing the approval process.
- Internal and External Communications
- Key contact for EMEA internal communications, helping to devise and articulate the Internal Comms Strategy.
- Driving Internal Communications campaigns, managing and maintaining the intranet, and communicating proposed external communications internally.
- Working across departments to draft external-facing communications and managing the translation process.
- Drafting emails and templating through Marketo.
Marketing Manager
Northamber AV
Basingstoke
2022.09 - 2023.06
- Owning all marketing activity on behalf of Northamber AV.
- Building and managing the relationship with all key AV vendors ensuring all plans are built and executed in alignment with vendor and Northamber objectives.
- Briefing the design team on all asset creation requests.
- Using CRM Automation tools for email marketing.
- Supporting the sales and marketing team on all relevant Northamber events such as trade shows, partner events, and networking events.
- Managing the social media channels to ensure network interaction and audience growth.
- Tracking and reporting of ROI per activity/campaign and recommending changes to the campaigns/marketing mix where required.
Marketing Executive
Exertis
Basingstoke
2022.02 - 2022.09
- Managing relationships with multiple brands and building tailored marketing plans quarterly.
- Responsible for executing end-to-end campaigns incorporating the full marketing mix across online and offline channels.
- Work closely with the sales and design teams to create eye-catching assets for all campaigns.
- Work with the wider Channel Marketing team to achieve quarterly KPIs.
- Support the Corporate & PR marketing function through unique content creation for social media channels.
Marketing Coordinator
Lumina Learning
Bracknell
2021.07 - 2022.02
- Assisting the marketing team with implementing industry and brand campaigns.
- Experience with using WordPress.
- Producing and publishing blogs as part of campaigns.
- Planning and organising exhibit stands at conferences.
- Experience using Hubspot.
- Using SemRush for keyword optimisation in blog writing.
Contact Center Executive
Harwoods
Basingstoke
2020.08 - 2021.07
- Customer service; providing a memorable experience from the start of the booking process to the end.
- Working as part of the contact centre team to ensure the day runs smooth.
- Providing the necessary technical advice to keep customers safe.
- Dealing with complaints and problem solving.
Education
Bachelor of Arts - Business Studies with Marketing
Bournemouth University
2016.09 - 2020.07
A Levels - Media, Psychology, Business
Queen Mary's College
Basingstoke 2014.09 - 2016.07
GCSEs - undefined
The Costello School
Basingstoke 2009.09 - 2014.07
Skills
- Content Marketing
- Digital Marketing
- Microsoft Office
- Time management and organisation
- Ability to Multitask
- Content Research & Development
Websites
Languages
English
References
References - Available on request
Timeline
Global Channel Marketing Senior Specialist
Lenovo
2025.01 - Current
Marketing & Communications Specialist
Insight
2023.07 - 2026.05
Marketing Manager
Northamber AV
2022.09 - 2023.06
Marketing Executive
Exertis
2022.02 - 2022.09
Marketing Coordinator
Lumina Learning
2021.07 - 2022.02
Contact Center Executive
Harwoods
2020.08 - 2021.07
Bachelor of Arts - Business Studies with Marketing
Bournemouth University
2016.09 - 2020.07
A Levels - Media, Psychology, Business
Queen Mary's College
2014.09 - 2016.07
GCSEs - undefined
The Costello School
2009.09 - 2014.07