Michal Koziol
Dunstable
Summary
Ambitious graduate with a 2.1 degree in Business Management, strong analytical skills, and a proven ability to develop data-driven marketing strategies that enhance engagement and drive results. Skilled in creating engaging content, managing social media platforms, and leveraging digital tools effectively. Experienced in budget management, forecasting, and building partnerships, I thrive in fast-paced environments where resilience and integrity are key.
My commitment to continuous learning includes staying ahead of emerging trends in digital marketing, consumer insights, and innovative marketing approaches. I am eager to bring my enthusiasm for creative, value-driven campaigns to Lidl, contributing to impactful marketing strategies that resonate with diverse audiences while supporting Lidl's mission of delivering exceptional quality and value to its customers.
Overview
3
3
years of professional experience
Work History
Digital Marketing Campaign Manager
Independent Specialist
03.2024 - 08.2024
- Managed digital content on TikTok
- Used Canva, Adobe, and CapCut to create engaging videos
- Grew the TikTok account to 80,000 followers, including a rapid gain of 10,000 in the first week
- Achieved average video views of 180,000 to 300,000
- Created a loyal fan base through active interaction and audience feedback and managed multiple similar channels
Marketing coordinator
Spot On Refurb
01.2022 - 05.2022
- Introduced and managed paid targeted Facebook ads, generating 3-5 qualified leads per day with a CPR of £2.96. This contributed to securing significant projects, including a £14,000 kitchen refurbishment
- Implemented a streamlined client acquisition process from lead generation to appointment booking, improving efficiency
- Successfully handled social media management for Instagram and Facebook, developing ad creatives and optimising performance
Sales development representative
YoungOnes
07.2023 - 11.2023
- Executed data driven strategies to engage new clients in Retail, Hospitality, and Logistics, achieving an average of 2 booked meetings per day from 40-60 cold calls
- Developed and implemented a client acquisition plan, analysing market trends and conducting financial analysis to assess client viability, securing contacts with high profile clients like HelloFresh and DPD from a previously untapped sector
- Managed CRM database (HubSpot) for accurate lead tracking and nurturing
Sales ambassador
Benchmark
03.2023 - 06.2023
- Engaged with 80-100 potential customers daily through door to door sales
- Consistently built rapport quickly and handled objections effectively, achieving an average of 2-4 sales per day
- Demonstrated strong communication and interpersonal skills in a fast-paced, results-driven environment.
Trader (Cryptocurrency Markets)
Private Investor
01.2024 - 08.2024
- Actively trade cryptocurrencies as a hobby (ETH, SOL, TRX) using day trading, swing trading, and long-term investment strategies
- Utilise data analytics to optimise performance by tracking historical price movements, back-testing strategies, and leveraging metrics like volatility, liquidity, and volume
- Adapt to market conditions by monitoring macroeconomic trends, global financial news, interest rates, and geopolitical factors for a diversified trading approach
- Apply technical analysis tools, including Fibonacci retracements, MACD, RSI, and Elliott Wave Theory, to identify trends and support/resistance levels
- Conduct fundamental analysis of cryptocurrency projects, evaluating tokenomics, development progress, and market adoption
Education
Bachelor of Arts - Business management
London Metropolitan University
London, ENG08.2024
Bachelor of Arts - Business management
Plymouth University
Plymouth, PLY08.2021
Skills
- Problem Solving
- Time Management
- Market research
- Data Analysis
- Analytical Thinking
- Attention to Detail
- Integrity and Ethics
- Client Acquisition
- Content marketing strategy
- Creativity
- Digital Marketing
- Proficient in Canva, Cap cut, Adobe and Microsoft Office Suite
Affiliations
- Boxing and Yoga (Fitness and discipline)
- Running (Goal oriented, endurance and Fun)
- Social Media & Content Creation (Marketing and creativity)
- Digital Markets Cryptocurrency (Fun, Analytical and finance savvy)
- Self-Improvement (Growth mindset)
Languages
English
Native
Polish
Advanced
Timeline
Digital Marketing Campaign Manager
Independent Specialist
03.2024 - 08.2024
Trader (Cryptocurrency Markets)
Private Investor
01.2024 - 08.2024
Sales development representative
YoungOnes
07.2023 - 11.2023
Sales ambassador
Benchmark
03.2023 - 06.2023
Marketing coordinator
Spot On Refurb
01.2022 - 05.2022
Bachelor of Arts - Business management
Plymouth University
Bachelor of Arts - Business management
London Metropolitan University
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